I can tell you 1st hand, this is risky.
• Platform policies change
• Costs increase overnight
• Your audience gets ad fatigue
Which is why, you should consider organic marketing…
I scaled my last SaaS startup to $2M/yr in <18 months with 0 paid ads.
Steal the 6 step blueprint I used:
I can tell you 1st hand, this is risky.
• Platform policies change
• Costs increase overnight
• Your audience gets ad fatigue
Which is why, you should consider organic marketing…
But in a different way.
Paid ads = lead generation
Organic marketing = lead nurturing
You nurture people from social media followers,
Into community leaders, brand ambassadors, and loyal customers.
These 6 steps will show you how:
Organic marketing starts with consistency.
• Post daily
• Test ideas
Do your best to provide content your audience finds valuable.
And make sure it feels native to each platform.
At this point, your focus is daily action, not performance.
Leverage analytics to see what’s working.
Recommended metrics to measure:
• Likes
• Shares
• Profile visits
• Followers/ subs
Here’s what each will tell you…
Shares = content elicits emotion
Profile visits = content generates buzz
Followers/ subs = you have permission to nurture
Lastly, engage with all comments and DMs to build community.
A manual process that will pay high dividends.
Curate 70-80% of your content around what your audience likes.
Test new ideas with the other 20%.
Remember, to optimize content for your end goal…
Growth →
Popular topics, trends.
Community →
Personal stories, strong opinions, questions.
Sales (authority) →
Case studies, testimonials, actionable advice.
Find a mix to hit your specific goals.
At the end of all your content.
• Ask readers to follow after threads
• Ask viewers to subscribe after videos
Can also plug offers to products or services if you have any.
Just remember…
(Generate goodwill).
Imagine a teeter-totter.
Pitches ↔ Value
Value builds goodwill.
Pitches extract it.
The longer you wait to pitch, the bigger your ask can be.
Partner with organic growth specialists for each platform.
(Twitter, TikTok, YouTube)
They’ll assist with
• quantity of content
• quality of content
• speed of growth
If you have the capital it’s a worthwhile expense.
• $3,000+ for freelancers
• $10,000+ for small teams
• $30,000+ for large teams
They’re expensive but a good one will save you 100s of hours per month.
• What monthly results can your guarantee?
• What results have you gotten for clients in the past 3 months?
• What are the recent platform changes that have affected your results?
Screen for a pro who can guarantee results.
Depends on the quality of your content.
From 1st hand experience, I’ve seen:
$1,000,000 / mo ad spend reduced to:
$35,000 / mo
This requires great organic content with consistent virality.
• It’s difficult to capture attention
• Requires 6 to 18 months of time
• Requires capital to scale
Not all startups can keep the lights on long enough to do it.
Not without excess capital.
1) Create consistently
2) Leverage analytics
3) Optimize
4) Add a CTA
5) Scale with specialists
6) Reap massive savings
Organic marketing and community building has been a fun personal challenge for me.
If you found this valuable, RT to share with a friend.
Follow me @jspeiser for more.
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1/x Fort Detrick History
Mr. Patrick, one of the chief scientists at the Army Biological Warfare Laboratories at Fort Detrick in Frederick, Md., held five classified US patents for the process of weaponizing anthrax.
2/x
Under Mr. Patrick’s direction, scientists at Fort Detrick developed a tularemia agent that, if disseminated by airplane, could cause casualties & sickness over 1000s mi². In a 10,000 mi² range, it had 90% casualty rate & 50% fatality rate
3/x His team explored Q fever, plague, & Venezuelan equine encephalitis, testing more than 20 anthrax strains to discern most lethal variety. Fort Detrick scientists used aerosol spray systems inside fountain pens, walking sticks, light bulbs, & even in 1953 Mercury exhaust pipes
4/x After retiring in 1986, Mr. Patrick remained one of the world’s foremost specialists on biological warfare & was a consultant to the CIA, FBI, & US military. He debriefed Soviet defector Ken Alibek, the deputy chief of the Soviet biowarfare program
https://t.co/sHqSaTSqtB
5/x Back in Time
In 1949 the Army created a small team of chemists at "Camp Detrick" called Special Operations Division. Its assignment was to find military uses for toxic bacteria. The coercive use of toxins was a new field, which fascinated Allen Dulles, later head of the CIA
Mr. Patrick, one of the chief scientists at the Army Biological Warfare Laboratories at Fort Detrick in Frederick, Md., held five classified US patents for the process of weaponizing anthrax.
2/x
Under Mr. Patrick’s direction, scientists at Fort Detrick developed a tularemia agent that, if disseminated by airplane, could cause casualties & sickness over 1000s mi². In a 10,000 mi² range, it had 90% casualty rate & 50% fatality rate
3/x His team explored Q fever, plague, & Venezuelan equine encephalitis, testing more than 20 anthrax strains to discern most lethal variety. Fort Detrick scientists used aerosol spray systems inside fountain pens, walking sticks, light bulbs, & even in 1953 Mercury exhaust pipes
4/x After retiring in 1986, Mr. Patrick remained one of the world’s foremost specialists on biological warfare & was a consultant to the CIA, FBI, & US military. He debriefed Soviet defector Ken Alibek, the deputy chief of the Soviet biowarfare program
https://t.co/sHqSaTSqtB
5/x Back in Time
In 1949 the Army created a small team of chemists at "Camp Detrick" called Special Operations Division. Its assignment was to find military uses for toxic bacteria. The coercive use of toxins was a new field, which fascinated Allen Dulles, later head of the CIA
A THREAD ON @SarangSood
Decoded his way of analysis/logics for everyone to easily understand.
Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen
1. Keeps following volatility super closely.
Makes 7-8 different strategies to give him a sense of what's going on.
Whichever gives highest profit he trades in.
2. Theta falls when market moves.
Falls where market is headed towards not on our original position.
3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result
He believes in a market operator, if market mover sells volatility Sarang Sir joins him.
4. Theta decay vs Fall in vega
Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
Decoded his way of analysis/logics for everyone to easily understand.
Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen
1. Keeps following volatility super closely.
Makes 7-8 different strategies to give him a sense of what's going on.
Whichever gives highest profit he trades in.
I am quite different from your style. I follow the market's volatility very closely. I have mock positions in 7-8 different strategies which allows me to stay connected. Whichever gives best profit is usually the one i trade in.
— Sarang Sood (@SarangSood) August 13, 2019
2. Theta falls when market moves.
Falls where market is headed towards not on our original position.
Anilji most of the time these days Theta only falls when market moves. So the Theta actually falls where market has moved to, not where our position was in the first place. By shifting we can come close to capturing the Theta fall but not always.
— Sarang Sood (@SarangSood) June 24, 2019
3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result
He believes in a market operator, if market mover sells volatility Sarang Sir joins him.
This week has been great so far. The main aim is to be in the right side of the volatility, rest the market will reward.
— Sarang Sood (@SarangSood) July 3, 2019
4. Theta decay vs Fall in vega
Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
There is a difference between theta decay & fall in vega. Decay is certain but there is no guaranteed profit as delta moves can increase cost. Fall in vega on the other hand is backed by a powerful force that sells options and gives handsome returns. Our job is to identify them.
— Sarang Sood (@SarangSood) February 12, 2020