THREAD: Here are 10 insights I've learned over the last 5 years from cofounding and selling business.

On startups, investing, marketing, and career advice:

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A thread on employee equity in early stage startups -- what are the compensation norms? What every early employee should ask? Some thoughts on whether the structure is fair.

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1) First, there are NO NORMS! Hah. I have literally seen everything from giving early employees no equity to giving employee #1s near co-founder level of shares.

But what is more common than not?

2) In the Silicon Valley, if you're hiring your 1st employee, & you've raised NO $$ & are paying very little (e.g $0-$10k / yr or thereabouts), your first employee is basically a co-founder.

And the equity tranche for employee 1 should be closer to a co-founder level.

3) For ex, a friend of mine gave his employee #1 10% (vesting over 4 yrs of course) of the business. This employee was only getting his housing paid for. And this was 10 yrs ago, so it was during the bust.

4) On the flip side, if you have raised some $$ & are paying employee #1 near mkt rate, typically I see around here ppl get 1-5% (w/ vesting).

Caveat - near mkt rate doesn't mean compared to Google or FB salary rates. I mean compared to "normal big cos"

Why should you start your own business instead of becoming an employee?

Well, being a business owner isn't for everyone.
But it may be exactly the change you need!

Let me give you some great reasons to quit your job and become self-employed.

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1️⃣ You become free and independent

You get the ability to steer the direction of your life in any way you want, instead of working for the whims of others.

You also get to manage your own time and schedule.
Who wants to ask for permission to spend time with your loved ones?

2️⃣ You get to follow your passion

In your own business, you get to do what excites you.
Not only does a passion make your job fulfilling, but it also unlocks hidden powers in you!

Why do you work?

❌ Because my boss wants this done by tomorrow.
✅ Because I love what I do!

3️⃣ You can make a lot of money

Of course, wealth isn't everything.
But let's be real, it's important!

By freelancing, you can triple your income.
I take home more than $300K/y on consulting alone.
So can you 🔥

Combine that with selling products!
Only the sky is the limit.

4️⃣ You pay way less in taxes

Earned income (salary) is the type of income that is taxed the highest.
By being an employee, you're a 50/50 partner with the government.

By incorporating your business, you can lower taxes by reinvesting in assets such as stocks or property.

TODAY I WILL BE SHOWING YOU HOW TO CONVERT YOUR PHYSICAL SKILL TO A DIGITAL PRODUCT. part A

People ask me one question over and over: What is a digital product? And why should an entrepreneur focus on digital products instead of just their physical counterparts?

What Is a Product?

A product is any item that you can sell to someone else in exchange for cash or barter. It could be a piece of produce, an electronic gadget, or a comfy couch.
Until the Internet altered commerce for the better, a product was always a physical object or item.

The virtual world has opened up a new category of products (which will get into later).
The point, however, is that a product is something you sell. Most often, you ask. for money in exchange for the product. That’s how you earn a living.

What Is a Digital Product?

A digital product is any product you sell online that doesn’t have a physical form or substance. You can’t hold a website theme in your hand, smell an e-book, or taste a software program — Uber eats does come close though ; ).

Why Are Digital Products Preferable to Physical Products?

You might wonder why you would offer digital products instead of creating your own physical product. After all, physical products dominated commerce for hundreds of thousands of years.

I read two-and-a-half decades worth of Jeff Bezos’s Amazon shareholder letters.

It’s like a mini MBA.

Here I’ve pulled out a free guide for startups, investing, marketing, and “web3”🧵

(It’s a thread, not an ebook)

First, why the focus on web3?

It’s the mid 90’s. A 30-year-old Jeff Bezos is trying to raise money for Amazon. And investors are wondering,

“What’s this internet thing?”

Fast forward, the year is 2022, and folks today are wondering,

“What’s web3?”

Now, a little background…

In 1994, Bezos quit a well paying job to start Amazon.

It wasn’t an easy decision. But Bezos used his famous “regret minimization framework.”

In other words, he didn’t want to be 80 and regret not doing what he really wanted to do.

But what did he want?

Bezos didn’t set out to disrupt retail from the outset.

He simply wanted to come up with a business idea based on the internet and then let the internet grow around it while he kept working on it.

Today, that idea is worth $1.7 trillion and counting.

Moving on to the lessons…

Each year since 1997, Bezos has written an annual letter to Amazon shareholders.

These letters reveal a great deal of lessons and secrets behind his massive success.

So what are they?