A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
David Ogilvy is the King of Copywriting.
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
Give it some magic and charm.
The iPhone vs. Blackberry is a modern example:
https://t.co/vN8KIJ5T6g
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
"The more you tell, the more you sell."
Readership falls off at 50 words.
But barely drops between 50 and 500 words.
Just like you will binge 20 hours of a great Netflix show, we read long writing as long as it delivers.
95% of all advertising has no consistent theme year over year.
People are the same way.
We jump from thing to thing endlessly in search of our "passion".
What if you just focused 100% of your energy on ONE thing this year?
"The best ads get discarded right when they start to pay off."
The best investments get sold too early.
If it works, make sure there is a clear reason to stop.
Don't let our never ending search for novelty win.
https://t.co/ObrTLOce1x
David Ogilvy is the King of Copywriting.
— Chris Hladczuk (@chrishlad) January 15, 2022
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
https://t.co/Zr6gAK3oP0
More from Chris Hladczuk
Can't get a job at Facebook?
You can always sell your startup to Zuckerberg for $19 billion.
Here's the crazy story of WhatsApp👇
Jan Koum met Brian Acton in 1998.
They spent 9 years working together at Yahoo and became good friends.
But in 2007, they both left Yahoo with some cash and no plans.
At first Acton and Koum applied to Facebook
...and failed
they were proud members of the "Facebook reject club"
In January 2009, Jan Koum bought an iPhone and thought,
"Wow, this new App Store could be huge."
At the time, the App Store was 7 months old.
So he met with a friend named Alex Fishman to brainstorm app ideas.
Koum thought it would be fun to put statuses next to friends' names in your address book.
So he went to RentACoder..com to hire a guy to build the 1st version.
You can always sell your startup to Zuckerberg for $19 billion.
Here's the crazy story of WhatsApp👇
Jan Koum met Brian Acton in 1998.
They spent 9 years working together at Yahoo and became good friends.
But in 2007, they both left Yahoo with some cash and no plans.
At first Acton and Koum applied to Facebook
...and failed
they were proud members of the "Facebook reject club"
In January 2009, Jan Koum bought an iPhone and thought,
"Wow, this new App Store could be huge."
At the time, the App Store was 7 months old.
So he met with a friend named Alex Fishman to brainstorm app ideas.
Koum thought it would be fun to put statuses next to friends' names in your address book.
So he went to RentACoder..com to hire a guy to build the 1st version.
More from Marketing
Can't run FB ads on your own profile?
No problem.
Here's how you use a virtual browser to run ads safely on someone else's FB account.
** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.
Whether that's a friend/family of yours or some random guy/gal you pay.
Because you'll need the login information to their FB profile.
Just a heads up.
A virtual browser is the best solution I've found for this.
A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
This can create a bunch of headaches which is why I prefer to use a virtual browser.
It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.
I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f
99% of you will be fine with the Solo package which is around $100 a month.
Small price to pay, if this is the only option you have to run ads.
No problem.
Here's how you use a virtual browser to run ads safely on someone else's FB account.
** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.
Whether that's a friend/family of yours or some random guy/gal you pay.
Because you'll need the login information to their FB profile.
Just a heads up.
A virtual browser is the best solution I've found for this.
A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
This can create a bunch of headaches which is why I prefer to use a virtual browser.
It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.
I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f
99% of you will be fine with the Solo package which is around $100 a month.
Small price to pay, if this is the only option you have to run ads.
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
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https://t.co/6cRR2B3jBE
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)
1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (https://t.co/zF65W3roJe) (abbrev. TWX)
2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).
These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.
Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.
3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (https://t.co/zF65W3roJe) (abbrev. TWX)
2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).
These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.
Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.
3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
