Bill Gates got lucky.

With an IBM deal he signs in 1980.

Here's the hidden truth about the rise of Microsoft:

If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵

1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach

2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown

3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz

4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA

There are over 30 million podcast episodes.

and you don't have time to listen to them.

So let me save you time with 7 that will make you smarter today🧵

My First Million with @ShaanVP + @theSamParr

Best Episode: #171 How to Generate Millions from Paid Events

Sam made $100k in 8 weeks hosting paid events with without any previous audience.

He gives a play by play to print money.

The @tferriss Show (the OG)

Best Episode: #341 with @nickkokonas

The most important concept in the damn world is asymmetric risk.

This episode was my first exposure to it.

Been a huge Kokonas fan ever since

20VC with @HarryStebbings

Best Episode: Jan. 4th, What happened in 2020? What can we expect looking forward to 2021?

He got Bill Gurley and Howard Marks... for the same episode.

Need I say anything else?

The @naval Podcast

Best Episode: First 25 episodes which are 2-5 minutes each

Ok, I'm cheating here

but when Naval breaks down the most popular twitter thread of all time: "How to Get Rich wIthout Getting Lucky"

...you stop and listen

What if you could avoid competition forever?

How to Build a Personal Monopoly with @david_perell + @jackbutcher

THREAD👇

1/ What is a personal monopoly?

The intersection of...

• Curiosity: What do you care about?

• Competence: What are you good at?

• Character: Who are you?

These combinations SHRINK the area of competition.

"Competition is for losers."
@peterthiel

2/ Where to Start

"You can't connect the dots looking forward: you can only connect them looking backwards."
-- Steve Jobs

Trust your curiosity and intuition.

Only curiosity creates uniqueness.

3/ BUTCHER'S FRAMEWORK

DICE = Diverge, Converge, Emerge

DIVERGE (Collect Dots): Pursue things you're interested in

CONVERGE (Connect Dots): Find the connections among interesting things

EMERGE: You've found where to start. Now attack it everyday.

4/ "Make a single decision to eliminate 1,000 decisions."
-- @tferriss

For @visualizevalue + @jackbutcher: How do you visualize something to make it simpler?

Eliminate anything that doesn't compound towards achieving that goal.

1/ Vanna’s a widow maker... waging war with her & Gary is exhausting... we were able to take a textbook short at 3803 and take a profit On half at 3771. We will look to add more in a similar way on tomorrow morning’s likely vanna rally again... looking for exuberance once again

2/ in that 9-10am CST window. The growing chorus of bulls emboldened by Vanna’s continued support the last few days gives me confidence that this opportunity will be there again. W/Gary & Vanna behind them the retail exuberance is rising to a fever pitch. This is exactly what we

3/ want to see. But what happens when their backup is gone?? Who’s going to buy this market at these increasingly higher levels this week. Better yet who’s going to buy it @ lower levels when they are forced to sell next week? Not Vanna. She’ll be @ the beach. It ain’t cool bein’

4/ no Jive Turkey so close to Thanksgiving (OpEx)... Bear Steepening of the yield curve took a breather yesterday & so did the stair steps, which was a bit discouraging, no 2 ways about it. But those pressures are far from over. But... remember w/ Vanna still at 1/2 force SPX was

5/ still just unchanged. W/out EOD vanna flows where would the market have been yesterday? The NDX generals continue to be violently shot 1 by 1 as the rotation continues. The last generals will be BTC & TSLA. Watch them closely... listen closely into the rally. The fear of Covid

Below are some of the most interesting business stories I came across in 2020.

P. S The list is not exhaustive.

1) PSG unbundled it's 28.1% ownership of Capitec.

2) MTN sold a minority stake in Jumia Technologies for R2.3-billion.

3) Dischem has completed the acquisition of Medicare Health for R282million

4) TFG bought 381 Jet stores from Edcon for R480m.

5) Capitec entered into a partnership with SA Home Loans to offer home loans.

6) Food Lover’s Market has started closing outlets in Zambia.

7) Sasol sold 50% of the "base chemicals division" at Lake Charles which equates to ~25% of total Lake Charles project. Sasol will still retain around ~75% of the total Lake Charles Chemical Project.

8) Sasol agreed to sell its 50% stake in Gemini for R6.2bn.

9) Tongaat Hulett sold its starch and glucose business to Barloworld for R5.26bn. The group has used R4.64bn of this to pay down debt.

10) The Competition Commission approved Nimble Fund 1’s intention to acquire Edcon Book Debts.

11) Greg Maloka has decided to resign from Kaya.

12) Ethos Private Equity has won a contract with Ninety One to take on an advisory contract for Ninety One's Africa Private Equity funds.

Ninety One will maintain control and oversight of the portfolio, while Ethos will manage the assets

13) Bidvest Wits sold to TTM

There is a lot of bad advice floating around online when it comes to real estate investing.

Time for a stiff drink and some stuff you might not want to hear.

A thread 👇

Most real estate influencers spend 99% of their time trying to sound smart.

They purposely make things too complicated.

When you do this for a while you can tell if a property is worth buying with a napkin and 30 seconds.

The problem with being a big real estate PE firm:

You need to do good deals year after year and deploy 10s or 100s of millions in capital.

It’s a hamster wheel making others wealthy.

The advantage of being you:

One building like this can change your life.

Buying real estate that doesn’t cashflow well because values have risen 10% / yr for 10 yrs while wages have risen 3% / yr for 10 yrs is very risky.

I don’t care how long your interest rate is “fixed” for.

Markets are cyclical. Trends change. Bankruptcy is real.

If you don’t know anyone with money and you have less than $250k of your own cash real estate isn’t the best way to make money.

Even a $500k property (like the one pictured above) requires $150k down and another $100k in cash reserves.

Lunchtime update from the Grenfell Tower Inquiry:

President of Arconic's French arm accepts customers were 'deliberately and dishonestly misled' over fire classification of cladding panels, as he is asked about email saying failed fire test must be kept 'VERY CONFIDENTIAL'

The most interesting point of this morning's evidence came right at the end of the session when Claude Schmidt was grilled about an email his colleague Claude Wehrle sent regarding the serious failure of polyethylene-cored ACM panels when bent into a cassette form in March 2010

Remember: Arconic in 2004/5 tested its ACM PE panel when bent into cassette and when bolted to a wall with rivets. The cassette version failed spectacularly, burning 10 times as fast. But Arconic dismissed this as a 'rogue result' and drew no distinction in its marketing...

... simply presenting the panel as a 'Class B' (the rating for the rivetted panel, and the required standard for many European countries). Skip forward to 2010, and this email chain.

Mr Wehrle, the firm's senior technical member of staff is told about a trend in Spain and Portugal where clients are demanding more fire resistant panels, and warned that with this type of panel "our prices are no longer in the market"