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Here's the thing, as someone who sees themself both in ad tech & as a privacy advocate: Advertisers who seek personalized targeting will focus on platforms with the most personal data: Facebook & Google. But I don't believe the status quo of ad targeting is the only future of it.


The idea that advertisers will walk away from platforms that don't provide personalized targeting simply doesn't hold up. Advertisers buy posters and billboards and TV ads and lots of other things that don't promise the accuracy of web advertising...

Further, the promise of that accuracy has mostly been false. Year after year after year we see that ad products that promise perfect accuracy and tracking don't work, are giving false results, are proving entirely ineffective, or have unexpected negative brand impact...

Also, the one thing we've learned for sure about advertising on the web is that advertisers will try all sorts of things and look towards outcomes. This includes bad things that fail...


This includes things that don't work at all, but still end up costing millions of dollars.
As a mechanical engineer who is also a writer, this sort of thing makes no sense to me. Life isn’t an either or, and it hasn’t been like that for a while. Rather than putting science against the arts, perhaps thinking about creating an economy that works for us all? would be nice


Plus let’s be honest here. Im a technical person and have flirted w getting into cyber for ages, but the things I love about mech engineer are not actually in cyber. I don’t want to do PEN tests for banks all my Life. Its not quite being in a workshop, or living on a rig -

There’s a bigger question here about what the point of all this is. Encouraging people to explore different jobs is great. But are we talking about quality of work / Life? Have we thought about whether these environments are welcoming or hostile? What energy are we putting into

Changing the structures of these industries? Do you know depressing it is going into work with people who think who you are isn’t of value? No amount of money is worth it for everyone

I’ve gone off on a tangent. But it’s taken me a long time (and I’m still working on it) to unlearn the ā€˜undervaluing’ of the arts that I grew up with, and stuff like this doesn’t help, and makes me sad. Because we should be better.
Tube Time: a 2020 retrospective 🧵


i started off the year by releasing a new Micro Channel sound card, the Plaid Bib CPLD edition. little did i know that this would not be the only sound card i would release this


later, i took apart my apple II and found a capacitor inside. and inside that through-hole capacitor, i found a tiny surface mount


at my favorite electronics surplus store (the only one left in silicon valley!) i found an incredibly cute computer, and fixed it up and got it


in february, i played with some tone reeds, an unusual electronic component.
Ok. Let's talk about why Xbox decided to announce that it would double the price of Xbox Live Gold (12m period) and then reversed that decision less than 24 hours later after strong backlash from fans.

Quick thread on the topic from me below:


If you've followed me in the past you know that I've talked a lot about Xbox is moving beyond the console and has a goal to offer multiple entry points into its ecosystem, with Game Pass being the main entry point into its software and services


This strategy makes a lot of sense on paper, but is proving difficult for Microsoft to execute in the short term.

The aim is to scale Game Pass as a service to reach the entire gaming audience via multiple console offerings, but also beyond console via PC & Mobile (Cloud) etc.

It's also why Xbox has plans to extend Game Pass + xCloud to iOS, Windows and other devices (Smart TV's) in the future.

Its investment in studios and IP aims to increase the value prop of Game Pass, with multiple AAA titles available on the service day 1.

All for $15pm.

Game Pass has already grown to 15 million subscribers, but it's worth noting that the majority of these subs are also Xbox console players.

The goal of reaching the broader gaming audience beyond console will take some time to fully execute for a number of reasons: