BC TECH
Saved by @CodyyyGardner

Here's the thing, as someone who sees themself both in ad tech & as a privacy advocate: Advertisers who seek personalized targeting will focus on platforms with the most personal data: Facebook & Google. But I don't believe the status quo of ad targeting is the only future of it.

 The idea that advertisers will walk away from platforms that don't provide personalized targeting simply doesn't hold up. Advertisers buy posters and billboards and TV ads and lots of other things that don't promise the accuracy of web advertising...
Further, the promise of that accuracy has mostly been false. Year after year after year we see that ad products that promise perfect accuracy and tracking don't work, are giving false results, are proving entirely ineffective, or have unexpected negative brand impact...
Also, the one thing we've learned for sure about advertising on the web is that advertisers will try all sorts of things and look towards outcomes. This includes bad things that fail... https://t.co/MYkZtfdqQQ
This includes things that don't work at all, but still end up costing millions of dollars. https://t.co/5KPc4fJNcm
And it includes a ton of ad tech that makes claims to personalization that simply don't hold up in reality. https://t.co/rndP1drQYk
Everyone in advertising should know by now that many of the promises of advertising vendors don't hold up... https://t.co/FcUbmQTqb0
But the pricing mechanisms of the status quo makes no room for an alternative version of the web. We've no basis to understand what the market could like like in a web where intrusive user tracking becomes impossible on a technical level. https://t.co/1sWrpeV33Y
And putting all of these questions aside brings an even bigger one forward: do publishers benefit from a web that, through invasive tracking and targeting, generates societies that distrust journalism and make it hard to separate fact from fiction? I think not.
Perhaps that's too esoteric a future to consider. Perhaps we can only see the future in dollars and cents. That's the way Facebook sees it. That's the way the people who have shaped the face of web advertising up to now see it. https://t.co/WeAudmCpFw
But I don't think the future of the web has to be, or should be, defined on dollars and cents alone. I think a healthier web--one that respects what users want & how they seek to interact w/it, publishers, & advertisers--will create a better environment for publishers to thrive.
$1.3 bil was spent on influencer marketing in 2018. It's hard to believe that publishers can't remake themselves in a private web to change from delivering individual humans to be something else to advertisers. Especially if the ground shifts to make the web force that change.
(Source: https://t.co/CJkqFg3kLA )
I can't imagine a world where advertisers decide their only venue for digital advertising is FB and Google. That they're just going to leave the rest of the web up for grabs. I wouldn't be here if I didn't think the rest of the web was valuable for advertisers, users & publishers
And if it has value, then it can be priced competitively. And if it can be priced competitively than I have to believe the parts of the web where users can regain control over their personal data can present a competitive argument for advertisers to Facebook and Google.
Beyond that, it is hard to imagine the situation for Publishers in regard to trust and monetization could become more dire by respecting users' interest in a more private web. https://t.co/jbVGYMnjWx
Finally, I think the difference between publishers & other businesses is they have an ideological core to work on behalf of readers, to do journalism, to make the world more clear & honest. It's hard to see how the current regime of individual user tracking aligns w/that mission.
At the end of the day it is hard to imagine surveillance capitalism as compatible w/journalism. The future of ad tech is entwined with the future of journalism. If that's the case, how can we deliver journalism into the future on a system w/which it is incompatible?
Perhaps there's an immediate financial disadvantage to the privacy-first web. But I think on a longer timeline, a more private web as the baseline standard will not eliminate advertising or chase advertising dollars away. And it will make it easier to be a successful journalist.
At the end of the day, a more private world lets publishers have more control over their own data & be better advocates on behalf of their readers to advertisers & ad tech systems. More control means more opportunity to figure out new approaches and new models. Sounds fun to me!

More from Tech

foone
foone
@Foone
I went looking for a remote-controlled power switch (the wireless christmas kind, not the modern IoT kind) and didn't find it, but I did find this thing I bought just to figure out why it exists.
It's a timer outlet, but you program it from your phone... but it's not wireless.


Yeah instead it plugs into your phone's HEADPHONE PORT


I got it on sale.
probably because iphone dropped the headphone port and they had to get with the 21st century and make it bluetooth


So inside the box is the device. it's got a little 2-prong polarized outlet with no ground.


on top is the only controls: on/off/timer.
TECH
Patrick McKenzie
Patrick McKenzie
@patio11
Most software founders, particularly in B2B, need to get radically better at sales. @Steli , who is the best person for explaining the scrappy stages in the beginning and then building out a team with scripts and processes, wrote a guide to:

For technical founders it is irrationally, obscenely hard to reverse years of programming (ba dum bum) that sales is a value-destroying activity. Sales is CLEARLY a value-creating activity, contingent on you have a value-creating product.

The world will not drop what they are doing to adopt your work. This is particularly true in B2B, where simply building a better mousetrap won't overcome the activation energy required to get people with additional non-mice problems to prioritize changing mousetraps today.

This is very non-obvious for founders because founders are not often people who *want* to be sold to. We often come from a background where trying out tools is a bit of a fun hobby. We like looking at all the options, making charts, and ripping out partially complete tests.

"This week I unsuccessfully trialed four software options for automating that thing that has been killing us. Our actual production process remains the same as last week. Don't worry; this was a great use of time." is not a thing you want to write in a progress report to manager.
TECH
Advertisement
foone
foone
@Foone
It is 2018 and this error message is a mistake from 1974.
This limitation, which is still found in the very latest Windows 10, dates back to BEFORE STAR WARS. This bug is as old as Watergate.


When this was developed, nothing had UPC codes yet because they'd just been invented.
Back when this mistake was made, There was only one Phone Company, because they hadn't been broken up yet. Ted Bundy was still on the loose. Babe Ruth's home run record was about to fall.

When this bug was developed, Wheel of Fortune hadn't yet aired. No one had seen Rocky Horror. Steven Spielberg was still a little-known directory of TV films and one box-office disappointment. SNL hadn't aired yet. The Edmund Fitzgerald was still hauling iron ore.

WHEN THIS STUPID MISFEATURE WAS INVENTED, THE GODFATHER PART II HAD JUST OPENED IN THEATERS.

So, why does this happen? So Unix (which was only 5 years old at this point) had the good idea of "everything is a file" which mean you could do things like write to sockets, pipes, the console, etc with the same commands and instructions.
TECH
James More
James More
@jameore
One of the best decisions I made during a very turbulent 2020 was to leave conventional coding behind and embrace the #nocode movement. @bubble made this a reality. Although my own journey thus far is premature, I’ve learned a lot so here’s a power thread on....


‘How I created @buildcamp sales funnel landing page in under 2hours’.

Preview here 👇

https://t.co/s9P5JodSHe

Power thread here 👇

1. Started with a vanilla bubble app ensuring that all styles and UI elements were removed. Created a new page called funnel and set the page size to 960px as this allows the page to render proportionately on both web and mobile when hitting responsive breakpoints.


2. Began dropping elements onto the page to ‘find the style’. These had to be closely aligned to our @buildcamp branding so included text, buttons and groups - nothing too heavy. Played around with a few fonts, colors and gradients and thus pinned down the following style guide.


3. Started to map out sections using groups as my ‘containers’ to hold the relevant information and imagery needed to pad out the sales pitch. At this point, they were merely blocks of color #ff6600 with reduced opacity set to 5% to ease page flair.
TECH
HankHeIl
HankHeIl
@HankHeil
So we had to develop technologies like this to barely manage control over limited areas in Iraq's few urban centers. Only ~8 in 100 Iraqi adults owns a personal vehicle. That rate is > 1 car/adult in America yet I have never seen any doctrine paper or work of fiction address this


We've seen and struggled in civil conflicts with instant, local, universal, distributed communications (cell phone era, basically every conflict since 2000). We've seen and struggled in conflicts with instant, global, universal distributed communications (everything since 2011).

The world's most overfunded military and glow in the dark agencies struggle and largely fail to contain conflicts where fhe vast, vast majority of people are locked into a ~5mi radius of their home.

How can they possibly contain a conflict in a nation with universal car ownership and the most developed road network in the world? The average car can travel over 400 miles on one tank of gas, how can you contain the potential of that kind of mobility?

I think that's partially why the system was so freaked out by 1/6. Yes, most of it is histrionics but you don't decide to indefinitely turn your capital into the Baghdad Green Zone with fortifications and 25k troops over histrionics alone.
TECH

You May Also Like

Anumah, Abdulraheem Okehi \U0001f468\u200d\U0001f52c\U0001f1f3\U0001f1ec \U0001f1eb\U0001f1f7 \U0001f1f5\U0001f1f9 \U0001f1ea\U0001f1f8
Anumah, Abdulraheem Ok...
@AnumahABD
Department List of UCAS-China PROFESSORs for ANSO, CSC and UCAS (fully or partial) Scholarship Acceptance
1) UCAS School of physical sciences Professor
https://t.co/9X8OheIvRw
2) UCAS School of mathematical sciences Professor

3) UCAS School of nuclear sciences and technology
https://t.co/nQH8JnewcJ
4) UCAS School of astronomy and space sciences
https://t.co/7Ikc6CuKHZ
5) UCAS School of engineering

6) Geotechnical Engineering Teaching and Research Office
https://t.co/jBCJW7UKlQ
7) Multi-scale Mechanics Teaching and Research Section
https://t.co/eqfQnX1LEQ
😎 Microgravity Science Teaching and Research

9) High temperature gas dynamics teaching and research section
https://t.co/tVIdKgTPl3
10) Department of Biomechanics and Medical Engineering
https://t.co/ubW4xhZY2R
11) Ocean Engineering Teaching and Research

12) Department of Dynamics and Advanced Manufacturing
https://t.co/42BKXEugGv
13) Refrigeration and Cryogenic Engineering Teaching and Research Office
https://t.co/pZdUXFTvw3
14) Power Machinery and Engineering Teaching and Research
EDUCATION
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
AGAMA SHASTRA:THE SCIENCE BEHIND THE MARVELS OF HINDU ARCHITECTURE

Agama Shastra is a Sanskrit word that means the manual for worship, temple building, rituals etc in Hindu Tradition.From Sanskrit,agama means handed down by tradition and Shastra means a commentary or treatise.


Therefore, Agama Shastra is a collection of ideas that drafts the rules for worship, temple construction, spirituality and rituals. It has been a guideline for many Hindus from ancient times. It's a collection of Sanskrit, Tamil and Grantha scriptures that mostly contains...


...methods of temple construction, idol creation, philosophical doctrines and meditative practices. It came into being after years of assimiliation and from a variety of sources. Some parts of it are pre-vedic while some are post-vedic.


Hindu Temples are not just temples, they are the pride and identity of Hindus. They are the symbols of Hindu unity and their religious aspirations. Temples are the places of spiritual healing and are our connection with the creator almighty.


Temples are the priceless treasure of our History, Heritage ,Art & Architecture. Architecture that mesmerises and spell bounds you. And Agama Shastra is that very text which is responsible for such a mesmerising and spell binding quality and beauty of our Hindu Temples.
ALL
Advertisement
James Felton
James Felton
@JimMFelton
Butt plugs were originally sold as a miracle cure for headaches, acne, and insanity

Thread, article here and h/t: @qikipedia :
https://t.co/Ts84xnmWKJ


For a long time, medicine was pre-occupied with the question "can this be solved by putting something in the butt?"

Take, for example, tobacco smoke enemas, in which 18th Century physicians saw drowning victims and attempted to de-deadify them by blowing tobacco smoke up their rectums with a pipe.


Despite having no medical benefit whatsoever, the practice was popular, and enema kits lined the Thames like lifebelts, ready to be used as one final humiliation for somebody who was crap at swimming.

This practice ended sometime after 1800 when it became apparent that it didn't really work, given how the anus famously isn't really connected to the lungs, but doctors weren't quite finished with having a poke around in the old anus to see what happens just yet.
TECH
meilong
meilong
@meilong15
一个北大毕业的殡葬工自述武汉封城期间的经历，凄惨。这应该才是武汉的真实情景，跟很多人的叙述是吻合的。


https://t.co/QYTO1SYedG
WUHAN FUNERAL WORKERS REPORT
Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Samayapuram Mariamman Temple
#Trichy
#Tamilnadutemples 🚩

Samayapuram Mariamman Temple is located in Samayapuram of
 Tiruchirappalli district.  Mariyamman here is worshipped as Samayapurathal a form of Parashakti.
Amman vigraham here is made of sand and clay so


no abhishekam done to the main vigraham. Samayapuram Mariamman Temple is one of the famous Shakthi Sthal of Tamilnadu.

Story says that paramashiva created Kali, out of the poison that he drank during samudra mathanam.  As Devi originated from the Kaalakoota/ halahala poison,


thus the name Kaali. Mariamman is believed to be a form of Kaali, and is also known as Mahamayi. It is also believed that Maharaja Dasharatha offered his prayers here.

Mariamman is Parashakti herself who blesses with prosperity and she is believed to cure all diseases.


Paramashiva, Mahavishnu and Brahma Deva are believed to have taken blessings of Mariamman here.

Om Shakti Para Shakti
🙏🕉🙏
ALL