Here's the thing, as someone who sees themself both in ad tech & as a privacy advocate: Advertisers who seek personalized targeting will focus on platforms with the most personal data: Facebook & Google. But I don't believe the status quo of ad targeting is the only future of it.
So the loss of audience targeting is another major negative for the open web as opposed to walled gardens who are mostly not affected - silence from privacy advocates. 6/
— Paul Bannister (@pbannist) January 5, 2021
The biggest story in tech no one\u2019s talking about is Uber discovering they\u2019d been defrauded out of $100M - or 2/3 of their ad spend.
— Nandini Jammi (@nandoodles) January 3, 2021
And all bc Sleeping Giants kept bugging them to block their ads on Breitbart. pic.twitter.com/SiS3MndewS
Do Ads Work? An Inquiry.
— Nandini Jammi (@nandoodles) January 4, 2021
In March 2017, @sapna reported that @chase was running ads across 400k sites when they were alerted they were running on hate speech. So they hand-picked 5k sites & deleted the other 395k.
They found NO change in performance. https://t.co/MzSIxjX7y3 pic.twitter.com/0AlKAOVbcF
A Moz author crunchs numbers: while more ads could have been seen by humans we can only be absolutely sure of 8%. https://t.co/8QPBiNaCwg
— Aram Zucker-Scharff (@Chronotope) January 11, 2017
When you try and purchase inventory 70% or more ends up going to these fraudsters, bullshit artists and bad ad tech vendors - https://t.co/1ir5OONMFT, https://t.co/t9JVj1axyb
— Aram Zucker-Scharff (@Chronotope) December 26, 2018
At the end of the day you can't both believe in our current form of capitalism and not believe in Facebook...
— Aram Zucker-Scharff (@Chronotope) August 4, 2020
So I guess I am one of the few people out there who will tell you this but: understanding ad tech has made me a socialist! There's more to society than cheap ads!
More from Tech
There’s nothing in the Agile Manifesto or Principles that states you should never have any idea what you’re trying to build.
You’re allowed to think about a desired outcome from the beginning.
It’s not Big Design Up Front if you do in-depth research to understand the user’s problem.
It’s not BDUF if you spend detailed time learning who needs this thing and why they need it.
It’s not BDUF if you help every team member know what success looks like.
Agile is about reducing risk.
It’s not Agile if you increase risk by starting your sprints with complete ignorance.
It’s not Agile if you don’t research.
Don’t make the mistake of shutting down critical understanding by labeling it Bg Design Up Front.
It would be a mistake to assume this research should only be done by designers and researchers.
Product management and developers also need to be out with the team, conducting the research.
Shared Understanding is the key objective
I\u2019d recommend that the devs participate directly in the research.
— Jared Spool (@jmspool) November 18, 2018
If the devs go into the first sprint with a thorough understanding of the user\u2019s problems, they are far more likely to solve it well.
Big Design Up Front is a thing to avoid.
Defining all the functionality before coding is BDUF.
Drawing every screen and every pixel is BDUF.
Promising functionality (or delivery dates) to customers before development starts is BDUF.
These things shouldn’t happen in Agile.
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Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.
Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
Sir, Log yahan.. 13 days patience nhi rakh sakte aur aap 2013 ki baat kar rahe ho. Even Aap Ready made portfolio banakar bhi de do to bhi wo 1 month me hi EXIT kar denge \U0001f602
— BhavinKhengarSuratGujarat (@IntradayWithBRK) September 19, 2021
Neuland 2700 se 1500 & Sequent 330 to 230 kya huwa.. 99% retailers/investors twitter par charcha n EXIT\U0001f602
i wonder if you can make a thread bout witchcraft in malaysia.. or list of our own local gods/deites..
— r a y a \U0001f319 (@lcvelylilith) February 20, 2020
Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits
Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their
Animist ceremonies of a religious or magical nature were normally held for the purpose of divination or making a request. This would either be done at a keramat or at a shrine similar to the Thai spirit houses or Chinese roadside shrines pic.twitter.com/I1hliyi0x3
— \u2745\u1710\u170b\u1713\u170e (@uglyluhan) June 16, 2019
Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time
Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods