BC MARKETING
Saved by @AnmolNarula11

I've created $10,000,000 in traffic value:

Here's everything you need for a *simple* SEO strategy that works: 🧵

 The secret for SEO success is not advanced strategies & cutting edge ideas.

It's a simple plan paired with consistent execution.

To succeed, view SEO through the proper lens -- building equity into online presence.

It takes time & effort.

The 5-Step Simple SEO Strategy:
1. Keyword Research:

Identify the search terms that have a combination of search volume & intent.

Intent = why is this being searched?
Types of Keyword Intent:

Information: Shoes
Brand: Nike Shoes
Purchase: Best basketball shoes

Mix in all 3 -- to drive traffic & conversions.

The further down the funnel, the less volume, but higher purchasing intent.
2. On Page SEO:

Insert keywords into the proper places, so search engines understand site topic and target keywords.

- Page Titles
- Meta Descriptions
- Alt Text
- Content Structure (H1/H2/H3)

These are signals that algorithms use as information to influence rankings.
Anecdotally, I've seen keywords get into top 10 positions by updating page titles alone.

Without signaling algorithms, they can't understand the content well enough to recommend a site.

The image below shows the right places to insert most on-page elements.
3. Off Page SEO:

The act of getting other websites to link back to yours -- to improve perceived authority with search engines.

Higher authority = higher rankings

There are 3 types of links:
Citations: Google Business Profile, Yelp, etc.

Contextual: Another sites content has a link pointing back to your site. The link is embedded under brand name or keyword.

Guest Posting: Share high-value content to other sites in your niche to post.
4. Technical SEO:

Improve rankings by making it easy for search engines & humans to use your site.

Includes:

- Fast load
- Robots.txt file set up properly
- No broken links
- No duplicate content
- Structured data (for additional context)
- Clear URL structure/sitemap
Be sure to upload the XML sitemap to Google Search Console.

XML sitemaps are directions for Google to interpret website pages correctly.

Failing to upload makes it harder to get indexed & ranked by Google.
Using CMS' like WordPress or Webflow make technical SEO easier.

At its core, it's about good user experience & making it possible to be crawled.

Technical SEO will require some ongoing maintenance as search engine protocols change frequently.
5. Content

Create 1500 words of content per week & traffic will skyrocket.

Content should have optimal on-page structure & be targeted at both direct and tangential topics.

Include target keywords in the URL, Title, H1, ALT text & provide supporting content.
A *consistent* content effort yields the highest ROI of any SEO activity.

Focus on creating useful content that includes custom infographics, links to other sites & calls to action.
6. BONUS - Local Pages

For multi-location or local service businesses, build local pages unique to each geography.

This will help rank for local keywords like:

"Junk Removal NYC"

Large companies do this exceptionally well.
Local content is highly correlated with improved conversion rates.

Local content feels personalized & signals that the company operates in that area - making it a trusted option.

Highly, highly recommend investing the time to build out local pages if applicable.
These are the 6 cornerstones of driving high-value organic traffic.

But how can you get started?

Here is the stack of tools I use:
SEMRush & Ahrefs for:

Keyword research, keyword rankings, and identifying technical issues
Google Search Console for:
Search impression/click data directly from Google.

Yoast for:
Top SEO plugin for WordPress, enabling easy implementation.

Google Page Speed Insights for:
Information on site speed and technical factors.
In subsequent threads:

I will dive deeper into each step - but this high-level overview is the place to start.

SEO takes time & effort - but the payoff is worth it.

The best time to start was 10 years ago, the second best time is today!
If you found this helpful, please RT the 1st tweet so others can find it.

Follow me @barrettjoneill for more content on business, growth, & SEO.

More from Barrett O'Neill

Barrett O'Neill
Barrett O'Neill
@barrettjoneill
Tinder used this phenomenon to turn college hookups into $1.4B in sales:

Network Effects

What they are & how to use them: 🧵

In 2012 there was a need for an easy-to-use "dating" app for millennials.

The large players (Match, eHarmony, etc.) had ignored the college market.

But 18-24 year olds were craving a mobile-first option that didn't require an annoying questionnaire to get started.

Tinder created the solution that the market wanted but faced a challenge.

Early users.

No one would use a dating app that had few eligible candidates on the platform.

Traction is an issue that every platform business must overcome.

It's a classic "chicken or egg" problem.

But if the problem is solved it unlocks a powerful law of growth called network effects:

It's when the utility of the platform becomes greater with each new user.

As the user base gets larger each user receives additional benefit (more dating options) leading to rapid growth.

Conventional wisdom would suggest: target ads at college students and watch the registrations roll in.

But tapping a network effect is much more nuanced than that.

There needs to be:

A high degree of trust, common interests, and incentive to tell others about the platform.
NETWORK EFFECTS
Barrett O'Neill
Barrett O'Neill
@barrettjoneill
One company increased sales 262.5% with this pricing strategy:

The Decoy Effect.

What it is & how to use it: 🧵

Companies like AMC, Starbucks, & "The Economist" use psychology to maximize profit.

They leverage behavioral science to shift buyer preferences from the buyers needs to their highest margin products.

Here's how it works ⬇️ ⬇️ ⬇️

The human mind is exceptional at comparing two items.

But, the presence of a 3rd option causes a short circuit.

With a 3rd option present, the mind begins comparing options against one another.

This shifts focus from fulfilling ones needs to finding the best value.

Companies include "decoy" options to highlight the value of their target (usually highest margin) options.

There is little to no intent to actually sell the decoy.

So, what does a decoy look like?

It's similar, but slightly less appealing than the target.

Movie theatre popcorn is a classic example.

The large size is the target option - it's the most expensive & highest margin.

Without the medium, movie-goers are making a decision based on how much they want to eat.

But, add the decoy (medium)...
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Barrett O'Neill
Barrett O'Neill
@barrettjoneill
Sam Walton died with a net worth over $25 billion.

But years earlier, an unforeseen threat left him with NOTHING.

Here's how to identify & neutralize risks coming for your business:🧵


Sam Walton built Wal-Mart from concept to the largest retailer on earth.

With $559B in sales & over 2.3M employees (2021), the magnitude of his creation is hard to comprehend.

But all of this success isn't random, it can be traced back to a turning point in 1950.

5 year earlier, in 1945 Walton purchased a Ben Franklin Variety franchise in Newport, Arkansas.

Undeniably ambitious, his goal was to have the most profitable Ben Franklin within 5 years.

He smashed his goal & earned $250K in revenue with $40K in profit ($400K in 2021).


With 4 young kids, a loving wife, and a thriving business, he had it all.

Until he didn't.

In 1945, an eager Walton signed a 5 year lease with an opportunistic landlord.

It had no option to renew -- Walton had unknowingly handed the landlord leverage.

Then in 1950 with the lease expiring, Walton received unexpected news.

The landlord would not renew at ANY PRICE.

Impressed by Walton's success, the shark-minded landlord used his leverage against him.
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Barrett O'Neill
Barrett O'Neill
@barrettjoneill
The one trait that will take you further than any degree.

Being likable.

7 ways to get people invested in your success:

"You shouldn't care what others think about you!" = TERRIBLE advice.

Success, to a great extent, relies on other people enjoying your company or rooting for you.

Nobody makes it to the top alone.

Here's how to become more likable:

Have no agenda:

Most people are always looking for an angle or a way to profit from an interaction.

Ironically, being genuinely interested and "in the moment" can be sensed and leads to exciting opportunities.

Honesty when it's hard:

Nobody enjoys delivering bad news or owning up to a mistake.

People lie because they feel stupid or they falsely believe others don't make errors.

But since everybody makes mistakes, we all know how uncomfortable it is to own up to them.

The universal apprehension for owning the unpleasant truth is your opportunity to turn a negative into a positive.

We all respect those who can do it without hesitation.

With all the great things President Lincoln did, his enduring nickname is "Honest Abe."

No coincidence!
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Barrett O'Neill
Barrett O'Neill
@barrettjoneill
11 pricing strategies so effective customers will line up to pay you:

Price Anchoring:

Anchoring is a psychological bias that overemphasizes the first piece of information received.

Here's how its used:

Sellers show prospects a high number and then follow it up with a lower price to increase perceived value.

More value = more sales


Decoy Pricing:

It's common to see pricing options that comes in three's.

One of the options is a "decoy" or a fake designed to increase sales of a cheaper plan.

For example:

The presence of the £1680 plan increases the sales of the £560 because its relatively cheaper.


Freemium Pricing:

Companies allow partial use of their products in exchange for creating an account.

Typically, top features are restricted or the user cannot have their experience ad free.

Free versions are effective at "warming up" prospects to become paid users.


Price Reframing:

Divide the monthly or annual prices by the number of days in that period to show the daily price, or smallest number possible.

Also, compare pricing to everyday objects like a cup of coffee to make bigger costs more palatable.

Lower number = less friction.
STARTUP

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Vedika Bhaia
Vedika Bhaia
@VedikaBhaia
I took Ogilvy's course on Behavioural Economics and Comsumer psychology.

Here are the 10 important theory's I learned from it which you'd be a fool to miss out on:

Loss aversion theory:

The negative psychological impact we feel from losing something is about twice as strong as the positive impact of gaining the same thing.

Finding ₹100$ would makes us happy
Losing ₹100$ would makes us 2X unhappy

Sentence Framing:

The way you frame your sentences is very important. Make them forget about the negative thing by reiterating something which might be positive. We have a stronger bias for things that sound positive.

10% chance of death Vs 90% chance of survival

Goal Gradient Hypothesis:

Humans are hardwired for instant gratification.
as people get closer to the reward, they speed their behavior. So, reward people sooner instead of later

eg: Don't make a goal of reading 52 books a year, make it 1 chapter per day.

Mental Anchoring:

It's the phenomenon where our decisions are heavily based on the 1st piece of information we receive, regardless of whether the information is relevant or not.

Make the first piece of information powerful.
MARKETING
Harry's Marketing Examples
Harry's Marketing Exam...
@GoodMarketingHQ
I spent the last few weeks thinking about how brands differentiate themselves

Thread 🧵

1/ Let's start with this line by Ted Morgan.

“Positioning is like finding a seat on a crowded bus”

Most brands sleepwalk onto the bus and sit on top of one another.

The smart brands look left, right, find an empty row, paint their logo on it and sing sweetly like the Sirens.


2/ Positioning is an easy thing to complicate so let's keep it simple.

*Your goal is to own a space in the customer’s mind. You do this by differentiating yourself.*

Differentiation is not a dark art. It's something you can learn. Here’s the different ways to achieve it:

3/ Through contrast

Point at the status quo and pit yourself against it. Contrast burns your brand into the customer's mind.

• Hey pit themselves against mainstream email
• Lemonde pit themselves against insurance stereotypes
• “I'm a Mac” pit themselves against the PC


4/ Through values

Think Patagonia and the environment, Ben and Jerry's and social justice, Black Rifle Coffee and gun rights.

Some will hate it. Others will rally behind you. And that's the point. Fence sitters don't buy.
MARKETING
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CHRIS HERD
CHRIS HERD
@chris_herd
In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021

Here are a few 'request for startup ideas' based on what I've heard

[ a thread ] 💻🏠🌍

⭐️ Personal Branding: The best companies in the world will empower individuals to create and grow their personal brands

Companies who elevate their people will dominate in talent attractions and retention

🤖 Personal RPA: Robotic process automation will transform work for individuals.

No-code tools that enable workers to build bots that automate menial parts of their roles will be huge

🎮 Gamify Work: Tools that help people remain more engaged and empower them with a deeper feeling of achievement as they make progress and complete tasks

Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops

🧘‍♂️Health & Wellbeing: Worker burning out due to overworking is going to be a big problem of remote work

Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
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Shaan Puri
Shaan Puri
@ShaanVP
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.


When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
MARKETING
Jack Butcher
Jack Butcher
@jackbutcher
Why promoting yourself/your business/your ideas feels uncomfortable:

You must repeat things that are obvious to you until they become obvious to others.

This is why most people hire marketers or outsource the amplification of their message.

The problem with that is no one is an invested as you are, and no one knows your message like you do.

And why those who break through their discomfort reach an escape velocity that eludes most.

This is a difficult and unnatural process, hence the upside on the other side.

Another way to think about it is the famous shelf analogy:

No one wants a drill they want a hole, no one wants a hole they want a shelf, no one wants a shelf they want to a place to put books to look smart, etc.

People care about the 2nd, 3rd, 4th order effects of your work.
MARKETING

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Anshul Pandey
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TYPES OF SINS(PAAP) AS PER SKAND PURAN.

There are three types of Adharma- Sthool, Sukshma and Ati Sukshma. The group of Sins in the Sthul section carries you to Narak. These sins are committed through your thoughts, words and deeds.


It is of four types.

1)First is the sin committed by your mental state-
Thinking about woman other then your spouse.

A)Resolution to amass wealth from others.

B)Thinking ill about others.

C)Thinking of doing a forbidden or unworthy deed.

2)Second is the sin that you commit through your words :-

A)Talking irrelevant things.

B)Telling a lie.

C)Speaking harshly.

D)Talking ill about others.

3)Third type of sin is committed through your body actions-

A)Eating food not prescribed to you or forbidden.

B)Violence.

C)Eating fancier food.

D)Acquiring other's wealth.

So these twelve types of sins.

There are six types of sinners or Mahapatak

1)One not bowing his head in front of a temple.

2)Never praise Shiva.

3)People who behave untowardly way in front of Ishwar.

4)People who do not show respect to Ishwar, guru or one who are undignified.

5)One who do not behave properly.

6)One who is jealous of other bhakts.

Below is the list of sins which people may commit.

1)One who does not help a needy person or a person in pain,
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Ankur Patel
Ankur Patel
@AnkurPatel59
FEW USEFUL CHARTINK SCANNERS :

This Scanner will be More than Enough for any Swing / Positional Trader to find Good Stocks.

Few Important Chart ink Scanners which can help you to find Setups and boost up your Trading Account : 🧵

Do Retweet If you If it Useful

1. Momentum Stocks

This Scanner can be helpful for Short term Swing Trades . you can easily find Stocks which are in Momentum.

Stocks which are up by 20 % in 5 Days
Stocks which are up by 30 % in 30 Days
Stocks which are up by 30 % in 30 Days

2. Volume Spike

We always Look for Price and Volume Confirmation for Breakout Trading. This scanner will help you to find the Stocks Which has given a move with Good Volume . You can keep this Stock in Radar and catch the Next move in them :

3 . Reversal Scan

Stocks which are Down by 20 % + in 5 days

When Market Corrects for sometime , You can find Stocks where selling is Exhausted and they can make a Good Reversal move .

4. Reversal Scan - Stock Down continues 5 days .

If you Know the Concept of 3-5 Days move . you might catch few stocks from this scanner. Always try and Pick stocks which are in strong momentum , you have more Chances of Getting Right in Reversal Trade.
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Noah Smith
Noah Smith
@Noahpinion
1/Politics thread time.

To me, the most important aspect of the 2018 midterms wasn't even about partisan control, but about democracy and voting rights. That's the real battle.

2/The good news: It's now an issue that everyone's talking about, and that everyone cares about.

3/More good news: Florida's proposition to give felons voting rights won. But it didn't just win - it won with substantial support from Republican voters.

That suggests there is still SOME grassroots support for democracy that transcends

4/Yet more good news: Michigan made it easier to vote. Again, by plebiscite, showing broad support for voting rights as an

5/OK, now the bad news.

We seem to have accepted electoral dysfunction in Florida as a permanent thing. The 2000 election has never really
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Nyck de Vries
Nyck de Vries
@nyckdevries
Lately there have been various rumours in the media about myself and Jumbo in relation to Williams. To clarify things, Jumbo is not and will not invest any money in my career. 1/2

Of course we’re collectively looking at career opportunities, however this is certainly not our philosophy and strategy. I hope to announce my future plans soon, be patient 😉 2/2
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\U0001f1ee\U0001f1f3
🇮🇳
@Aamani_03
॥ॐ॥
अस्य श्री गायत्री ध्यान श्लोक:
(gAyatri dhyAna shlOka)
• This shloka to meditate personified form of वेदमाता गायत्री was given by Bhagwaan Brahma to Sage yAgnavalkya (याज्ञवल्क्य).

• 14th shloka of गायत्री कवचम् which is taken from वशिष्ठ संहिता, goes as follows..


• मुक्ता-विद्रुम-हेम-नील धवलच्छायैर्मुखस्त्रीक्षणै:।
muktA vidruma hEma nIla dhavalachhAyaiH mukhaistrlkShaNaiH.

• युक्तामिन्दुकला-निबद्धमुकुटां तत्वार्थवर्णात्मिकाम्॥
yuktAmindukalA nibaddha makutAm tatvArtha varNAtmikam.

• गायत्रीं वरदाभयाङ्कुश कशां शुभ्रं कपालं गदाम्।
gAyatrIm vardAbhayANkusha kashAm shubhram kapAlam gadAm.

• शंखं चक्रमथारविन्दयुगलं हस्तैर्वहन्ती भजै॥
shankham chakramathArvinda yugalam hastairvahantIm bhajE.

This shloka describes the form of वेदमाता गायत्री.

• It says, "She has five faces which shine with the colours of a Pearl 'मुक्ता', Coral 'विद्रुम', Gold 'हेम्', Sapphire 'नील्', & a Diamond 'धवलम्'.

• These five faces are symbolic of the five primordial elements called पञ्चमहाभूत:' which makes up the entire existence.

• These are the elements of SPACE, FIRE, WIND, EARTH & WATER.

• All these five faces shine with three eyes 'त्रिक्षणै:'.
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