In the last 60 days, I've helped 253 people build an online writing habit.

Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.

THREAD...👇🏼👇🏼👇🏼

Community-driven businesses are the future.

This was one of many takeaways from yesterday's Builders Build with @gregisenberg.

Here are 7 can't-miss lessons on audiences, communities, courses, and the future of business:

People confuse audiences with communities.

An audience is simply a group of people who:

• Follow you
• Listen to you

Building an audience is much easier than building a *community*with that audience.

And to do that, you can use the community test 👇🏼

There are five elements of every strong community:

• Togetherness
• Rituals
• Identity
• Belonging
• Engagement

When building a community, think TRIBE.

And to start, focus on creating rituals and fostering engagement.

There are two types of community products:

• Community-focused products
• Community-enhanced products

Community-focused products are when the product *itself* is the community.

If the community disappears, the product disappears.

This is how most people think of community.

But community-enhanced products are the real gamechanger.

This is when purchasing a product automatically gives you a sense of identity and belonging.

The most successful products will be community-enhanced.

Community-focused: @Clubhouse

Community-enhanced: @lululemon

2020... what a year.

I just put the finishing touches on my Annual Review.

Here are 30 lessons I learned about myself and the world across five areas:

• Health
• Wealth
• Relationships
• Online creativity
• Personal operations

🧵👇🏼

Feel free to treat each of these as standalone tweets and comment on the lessons that resonate most heavily with you.

HEALTH

1. Health starts with removal, not addition.

This year I officially hit 100 lbs lost. And looking back, it wasn't what I started doing, but what I stopped doing that got me there.

Fewer carbs, fewer beers, fewer hours sitting, these things add up.

2. Recognize you are undisciplined instead of trying to fight it.

The most "disciplined" people actually are the most undisciplined.

But they recognize and accept this.

So they set up constraints that prevent them from having to rely on self-control and willpower.

3. Your health, especially mental health, is your foundation.

If you can't sit comfortably alone with the voice in your head, no amount of "success" will change that.

12 weeks alone in NYC during peak-COVID forced me to learn this lesson.

How to write a good tweet:

• Start with a subject line
• Then, it's all about cadence
• Provide concise value in bullet-points
• And be mindful of aesthetics to keep it easy to read

Then, finish with a punchy sentence or call to action.

Now go write some tweets.

@SenatorBurr , @SenBillCassidy @SenatorCollins @lisamurkowski @MittRomney @SenSasse @SenToomey @Mike_Pence

[Thread]

I have spent a long time think of this an many months writing and rewriting it I have found it very difficult to put into words my feelings about what has
1/

happened to the Republican Party. I will say to the chagrin of my many liberal and democratic friends that I was once a Republican. I did not change the Republican Party left me, today I don’t even recognize the Republican Party for it is truly the Party of Trump.
2/

It has morphed into a party that hates anyone who is not a hardcore Trumper who will not blindly devote themselves to Trump, Republican ideals be dammed.

I say to you, If you want to save the Republican Party leave it, for they have left you,
3/

I will say without hesitation the rank and file of the Republican Party hates you, and no sir, it is not a small minority of the Party. Let their be no doubt this is the Party of Trump

Before Trump I thought I was pretty middle of the road, a middle right American
4/

I support a women’s right to choose, even though it would not be my choice

Myself I am not a religious person, I consider myself Spiritual, I do believe their must be some kind of creator, what it is, is beyond my comprehension. What you believe is your right and
5/

𝑭𝒂𝒊𝒓𝒚 𝑻𝒂𝒍𝒆 𝑾𝒓𝒊𝒕𝒆𝒓𝒔 𝒂𝒏𝒅 𝑪𝒐𝒍𝒍𝒆𝒄𝒕𝒐𝒓𝒔
𝑁𝑎𝑘𝑠ℎ𝑎𝑡𝑟𝑎 𝑇ℎ𝑟𝑒𝑎𝑑

Most of the fairy tales are ancient folklores & it's hard to trace back to it's original creators. Still I wanted to see which nakshatra natives has contributed to this field.
* all charts calculated using cosmic insight app & lahiri ayanamsa

Jacob Grimm

Purva Asadha ☀️
Chitra 🌙
Magha ketu

Wilhelm Grimm

Shatabhisa ☀️
Purva Asadha 🌙
Pushya ketu

These German scholars are perhaps the most famous fairy tale collectors of all time. This collection was actually done as a part of their academic work.

Many popular tales reached a wider audience through their collection, including:

⭐Little Red Riding Hood
⭐Hansel and Gretel
⭐Snow White
⭐Sleeping Beauty
⭐The Frog Prince
⭐Rapunzel

🚢 Atomic Essays Republishing Framework 🚢

1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
7. Win

Guide below ✍️🚢👇

Step 1: Write Atomic Essay

I really enjoy writing right inside the Figma template. It helps give me a good sense of exactly how much "real estate" I have/have left before my time us up and I'm out of space.

Once finished, I export the image and send to my phone on Slack.

Step 2: Post image on Twitter

Before I publish my Atomic Essay on Twitter, I use the Edit/Photo Markup function on the iPhone to highlight standout sentences.

These are usually power-phrases: things the reader skims and thinks, "That's interesting," prompting them to read more.

Step 3: For the Ship 30 for 30 challenge, I only turn Atomic Essays into threads if...

1. The piece is SUPER actionable and lends itself well to the thread format (lots of bullets, quick points, lists, etc.)

or...

2. I'm referencing research and want to link to the pieces.

Step 4: Find relevant Question on Quora. Copy/paste Atomic Essay + image.

Search on Quora around the topic you wrote about. Find a related Question. Copy/paste the whole Atomic Essay as your "answer" (& fix formatting). Then include image so it appears in the thumbnail.

THREAD: How to choose what to write about.

When you're blocked by the lie of "writer's block."

1. First, where I get ideas from:

• I teach others and rewrite the transcriptions into blog posts.

• I capture real stories I tell over dinner. Vulnerable, authentic experiences.

• I find strong opinions (on Twitter) that I disagree with. My counter-argument becomes a post.

Of these ideas, the BEST is whichever I can't not write about.

Which idea, of all those swimming inside your brain, are you compelled to pursue the way Ahab was driven to hunt Moby Dick?
—Steven Pressfield

Here's the two-step framework for finding your "must write" ideas:

My first step is choosing an objective for my article, such as: