An audience is simply a group of people who:
• Follow you
• Listen to you
Building an audience is much easier than building a *community*with that audience.
And to do that, you can use the community test 👇🏼
Community-driven businesses are the future.
This was one of many takeaways from yesterday's Builders Build with @gregisenberg.
Here are 7 can't-miss lessons on audiences, communities, courses, and the future of business:
An audience is simply a group of people who:
• Follow you
• Listen to you
Building an audience is much easier than building a *community*with that audience.
And to do that, you can use the community test 👇🏼
• Togetherness
• Rituals
• Identity
• Belonging
• Engagement
When building a community, think TRIBE.
And to start, focus on creating rituals and fostering engagement.
• Community-focused products
• Community-enhanced products
Community-focused products are when the product *itself* is the community.
If the community disappears, the product disappears.
This is how most people think of community.
This is when purchasing a product automatically gives you a sense of identity and belonging.
The most successful products will be community-enhanced.
Community-focused: @Clubhouse
Community-enhanced: @lululemon
Your number one focus should be on the community.
Course creators do not spend enough time on this, yet it's what students are most looking for.
A simple framework: ensure every student leaves the cohort with one new lifelong friend.
• Community-led business is the future
• "Niche" businesses used to be small. Now you can build a billion-dollar "niche" business
• Large platforms cannot be everything to everyone. Vertical products will flourish.
https://t.co/GdtFFZar7C → a community built around bonsai trees.
For $20/month you get:
• Access to hundreds of hours of educational content
• A community of others all interested in bonsai trees
To clarify your thinking, stop living on autopilot.
• Be curious
• Take notes
• Ask more questions
• Observe everything
Do this over time and it compounds into a rich, diverse perspective of thought.
For more interviews with Full-Stack Builders like Greg, follow me and @businessbarista.
We interview a Full-Stack Builder every Thursday at 5 EST on our Twitter Space Builders Build.
