What is 1 YouTube video you think every person on Earth should watch?

The first principles of selling online:

1. Increase the number of people who see your product.

2. Increase the percentage of people who see your product that buy it.

3. Increase the percentage of people who buy your product that rave about it.

Writing increases all three.

In the last 60 days, I've helped 253 people build an online writing habit.

Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.

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1. Start smaller

The foundation of Ship 30 for 30 is the Atomic Essay.

• One idea
• Under 200 words
• Fits in one iPhone screenshot

This eliminates any friction to publishing ideas online.

And without that friction, momentum is inevitable.

2. Constraints create freedom

"Write something every day" is hard.

There are too many choices to make.

"Publish a 200-word essay with a 30-minute time limit every day for 30 days."

This is easier.

Within these constraints, creativity thrives.

3. Results come from tight feedback loops

The foundation of Ship 30 for 30 comes from @jackbutcher:

Make noise, listen for signal.

Weekly blog posts sent into the void = no feedback.

Daily Atomic Essays on Twitter = immediate feedback.

Faster feedback = faster iterations.

4. Impostor syndrome is curable

But not with common advice of "believing" in yourself.

Early writers think everyone else has figured out.

Until they start writing.

Then, they realize everyone is figuring it out as they go.

Cure impostor syndrome with action, not belief.

How to write a good tweet:

• Start with a subject line
• Then, it's all about cadence
• Provide concise value in bullet-points
• And be mindful of aesthetics to keep it easy to read

Then, finish with a punchy sentence or call to action.

Now go write some tweets.

If you use it right, Twitter is the most powerful platform in the world.

But Twitter does a horrible job of showing you its advanced features.

Here are 10 of them you probably know nothing about:

The most underutilized Twitter feature: advanced search.

It blows my mind how few people know this.

Want to find someone's best tweets?

In the search bar, type:

from:dickiebush min_faves:500

Replace the handle and the number of likes as you see fit.

Another good advanced search tip:

Want to see everyone's tweets on a particular topic?

In the search bar, type:

from:dickiebush "consistency"

Again, replace the handle and keyword as you see fit.

You can filter by popularity too:

from:dickiebush "consistency" min_faves:100

We all have those people we don't want following us, but don't want to block.

Here's a good hack:

Block them, then unblock them.

This will unfollow you, but they'll never know.

Get mentioned in a tweet that is receiving way too many replies, turning your notifications into a disaster?

I've been there.

Click to expand the details of the tweet, then click the three dots on the top right-hand corner.

Then, click "mute this conversation."

36 Amazing short books (less than 200 pages):

1) Meditations
2) On The Shortness of Life
3) The Art of Living
4) Steal Like An Artist
5) The Last Lecture
6) The Miracle Morning
7) The Monk Who Sold His Ferrari
8) Tribe
9) The Greatest Salesman In The World
10) Lying
11) Make Your Bed
12) Finite & Infinite Games

13) The Compound Effect
14) The Dip
15) Poke The Box
16) Tribes
17) Anything You Want
18) The Go-Giver
19) Ignore Everybody
20) The Four Agreements
21) The Strangest Secret
22) Man's Search For Meaning
23) Nobody Wants To Read Your Sh*t
24) The War of Art

25) Gifts of Imperfection
26) Tao Te Ching
27) Ikigai
28) How To Fight A Hydra
29) Checklist Manifesto
30) Eat The Frog
31) Poor Richard's Almanack
32) Effective Executive
33) Who Moved My Cheese
34) 7 Brief Lessons on Physics
35) Lessons of History
36) The Boy, Fox, Mole & Horse

If you enjoyed this thread and want more book recs:

1) Follow @AlexAndBooks_ 👈
2) Sign up for my free weekly book newsletter (7,100+

100 Books To Read In 2022

1)Atomic Habits
2)Deep Work
3)The Almanack of @naval Ravikant
4)Sapiens
5)Can't Hurt Me
6)The Psychology of Money
7)Think Like A Monk
8)Steve Jobs
9)A Calendar of Wisdom
10)On the shortness of Life
11)Do Epic Shit
12)12 Rules For Life

13)Man's Search For Meaning
14)A Short History of Nearly Everything
15)The Four Agreements
16)The Power of Habit
17)21 Lessons for 21st Century
18)Homo Deus
19)Alchemist
20)War and Peace
21)Factfulness
22)The Lessons of History
23)The Power of Now
24)I Will Teach you to be rich

25)Einstein
26)Autobiography of Yogi
27)Leonardo da Vinci
28)Benjamin Franklin
29)Why We Sleep
30)5 am club
31)Built to Serve
32)The Go Giver
33)Meditations
34)Ego is the enemy
35)Stillness is the key
36)Lives of the stoics

37)Grit
38)The Everything Store
39)Measure what Matters
40)Everything is f
41)Crime and Punishment
42)Talk Like Ted
43)Who Moved my Cheese?
44)Beyond Order
45)The Dip
46)Limitless
47)The Rational Optimist
48)48 Laws of Power

I asked, "What's the best history book you've ever read?"

I received 300+ responses.

Here are 20 books that will help you understand the world and how we got here:

1/

Sapiens

by @harari_yuval

2/

The Lessons of History

by Ariel Durant & Will

3/

Guns, Germs, and Steel

by Jared

4/

A Brief History of Nearly Everything

by @billbrysonn

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I’m often asked by college students for reading recommendations to help them learn more about investing. I feel like I change my answers, at least a bit, all the time depending on what I’m reading and what’s on my mind at any given time, but here’s my current list….

1. Warren Buffett’s Letters to Shareholders

2. “Poor Charlie’s Almanack”

3. Howard Marks’ “The Most Important Thing”

4. Nassim Taleb’s books, in this order…. “Fooled by Randomness” (twice, back-to-back), “The Black Swan” (once), “Antifragile” (twice, back-to-back), and then “Skin in the Game” (once).

I think after reading Buffett and Munger, things sometimes seem too easy. Taleb’s books helped me think about risk and randomness in a way other books haven’t. Howard Marks’ book (or letters) help a lot too, but Taleb’s books pound those lessons in.

5. Peter Kaufman’s essay on “Culture”

6. William Green’s “Richer, Wiser, Happier.” And you don’t just learn from the investors profiled in the book (about investing and life), you also learn so much from @williamgreen72 as he synthesizes and simplifies the important things.