1/ Meta thread about "Going Pro" on Twitter.

I've been a Twitter power user since 2008 or so. Long time.

I've watched it change from an impromptu conversation or watch party platform to a place for people to build their professional reputations and network.

2/ In many ways it's matured into a more effective professional platform than LinkedIn.

LinkedIn is (mostly) about collecting the professional contacts you've met.

Twitter is a place to meet new people.

That much hasn't changed.

https://t.co/3nemTwNAcX
3/ What also hasn't changed is its power for networking.

This is particularly useful if you break out of your echo chamber and talk, build relationships with people doing tangentially related things.

You're bricklaying and with patience it pays off.

https://t.co/nHZaE8vPpn
4/ What has changed is a growing population of people being *intentional* about the use of Twitter for their professional lives.

Observations on what's working for them:
5/ They "Build in public" - sharing behind the scenes perspectives on whatever it is you're doing professionally.

What do people not know about what you do?

Stick within your expertise, with focus, where people see you are an authority - that’s where you grow a following.
6/ They still syndicate the content that they create on other platforms (YouTube, websites, Stackshare, Gumroad) for Twitter, but it's no longer spray-and-pray or autoposting.

It's previews.
Snapshots.
Deeper Cuts.
Q&A.
Engaging with the audience that consumes your content.
7/ Their followers know their ask.

Principally they fall into one of 3 buckets

- Sales (informational products, subscriptions, books)
- Referrals (Business Development, LPs, acquisitions, employment)
- Email signups (from Substack to websites)
8/ They may not realize it, but they're engaged in content marketing.

All of the rules @randfish laid out in his excellent 2015 deck apply https://t.co/gCRv4b744p

- they inspire a community
- reinforce a belief
- refute an opposing argument
- start a passionate discussion
9/

- discuss what's in someone else's financial/ promotional interests
- leverage group inclusion dynamics
- make the sharer look smart/ important/ cool
10/ Informal conversation still happens, but it's mostly in replies.

Replies are still open season to be friendly, deepen relationships, and - the most important value prop of all to Twitter - a barrier-less way to ask questions of people that would otherwise be unreachable.
11/

No one cares about your personality (not enough for a follow).

They care about your expertise. And what they can learn.

That’s your highest point of authority, when you leverage what you know best.

(That's a big difference between 2008 and 2021 Twitter.)
12/ The key difference between being a "pro" on Twitter vs an amateur comes down to the audience you're writing for:

Pros are writing for a specific external audience.
Amateurs are writing for their friends or themselves.

Twitter is maturing, and it's fertile ground for pros.

More from Twitter

Today's Twitter threads (a Twitter thread).

Inside: ADT insider threat; Billionaires think VR stops guillotines; Privacy Without Monopoly; and more!

Archived at: https://t.co/nu1HbReiEX

#Pluralistic

1/


This Wednesday, I'm giving a talk called "Technology, Self-Determination, and the Future of the Future" for the Purdue University CERIAS Program:

https://t.co/po5IivZyr4

2/


ADT insider threat: If you build it they will spy.

https://t.co/kJrmtu8L3S

3/


Billionaires think VR stops guillotines: TARP with tasps.

https://t.co/MIKwvsICkr

4/


Privacy Without Monopoly: Podcasting a reading of the latest EFF whitepaper.

https://t.co/R2sl75y4rb

5/
Today's Twitter threads (a Twitter thread).

Inside: Privacy Without Monopoly; Broad Band; $50T moved from America's 90% to the 1%; and more!

Archived at: https://t.co/QgK8ZMRKp7

#Pluralistic

1/


This weekend, I'm participating in Boskone 58, Boston's annual sf convention.

https://t.co/2LfFssVcZQ

Tonight, on a panel called "Tech Innovation? Does Silicon Valley Have A Mind-Control Ray, Or a Monopoly?" at 530PM Pacific.

2/


Privacy Without Monopoly: A new EFF white paper, co-authored with Bennett Cyphers.

https://t.co/TVzDXt6bz6

3/


Broad Band: Claire L Evans's magesterial history of women in computing.

https://t.co/Lwrej6zVYd

4/


$50T moved from America's 90% to the 1%: The hereditary meritocracy is in crisis.

https://t.co/TquaxOmPi8

5/
Here are 20 of my best threads from 2020 covering personal finance, entrepreneurship, economics & finance, investment banking ++ useful resources.

Massively grateful to everyone who took time out to read, comment & share these across the year. I really appreciate you.

[Thread]

1. Breaking-in – study notes, free textbooks & past


2. Breaking-in – the job connector


3. Breaking-in – book smart vs. street


4. Personal Finance – MEGA Property

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Tip from the Monkey
Pangolins, September 2019 and PLA are the key to this mystery
Stay Tuned!


1. Yang


2. A jacobin capuchin dangling a flagellin pangolin on a javelin while playing a mandolin and strangling a mannequin on a paladin's palanquin, said Saladin
More to come tomorrow!


3. Yigang Tong
https://t.co/CYtqYorhzH
Archived: https://t.co/ncz5ruwE2W


4. YT Interview
Some bats & pangolins carry viruses related with SARS-CoV-2, found in SE Asia and in Yunnan, & the pangolins carrying SARS-CoV-2 related viruses were smuggled from SE Asia, so there is a possibility that SARS-CoV-2 were coming from
THREAD: 12 Things Everyone Should Know About IQ

1. IQ is one of the most heritable psychological traits – that is, individual differences in IQ are strongly associated with individual differences in genes (at least in fairly typical modern environments). https://t.co/3XxzW9bxLE


2. The heritability of IQ *increases* from childhood to adulthood. Meanwhile, the effect of the shared environment largely fades away. In other words, when it comes to IQ, nature becomes more important as we get older, nurture less.
https://t.co/UqtS1lpw3n


3. IQ scores have been increasing for the last century or so, a phenomenon known as the Flynn effect. https://t.co/sCZvCst3hw (N ≈ 4 million)

(Note that the Flynn effect shows that IQ isn't 100% genetic; it doesn't show that it's 100% environmental.)


4. IQ predicts many important real world outcomes.

For example, though far from perfect, IQ is the single-best predictor of job performance we have – much better than Emotional Intelligence, the Big Five, Grit, etc. https://t.co/rKUgKDAAVx https://t.co/DWbVI8QSU3


5. Higher IQ is associated with a lower risk of death from most causes, including cardiovascular disease, respiratory disease, most forms of cancer, homicide, suicide, and accident. https://t.co/PJjGNyeQRA (N = 728,160)