It is past due time we talk about microaggressions on interviews (a thread #MedTwitter #AcademicTwitter):

First, microaggressions are harmful! Despite their name, they signal “you don’t belong here” to marginalized groups.

Second, interview days are already nerve-wrecking.

My friend @EduCelebrity has been doing a #YearInReview tweet thread (check it out), in which he relives some of his best tweets from 2020.

I’m opting to do a #YearInPreview thread where I predict what will happen over the next 12 months in education...here we go...

January:

Teachers come back to school (virtually or in-person) fired up and ready to implement some great new ideas and strategies as part of their New Year’s resolutions.

Mid-January:

All new ideas flamed out as teachers begin their summer countdown. #YearInPreview

February:

Valentine’s Day parties include students exchanging virtual cards with each other via their virtual Valentine’s Day boxes. Joey’s mom hires a professional web designer so Joey’s virtual box is the best in the class and puts pictures of it on Instagram. #YearInPreview

March:

Depressed that St. Patrick’s Day has been cancelled (again), teachers put Irish Cream in their morning Starbucks and get rewarded by admin for their creativity...just kidding, they get fired. #YearInPreview

April:

Test prep is in full swing. Teachers try to prepare students they’ve never actually met, and whom have never participated in online instruction for a test that doesn’t matter. Principal asks if she’s ever contacted the parents to which she replies with a middle finger.

27 Tweets That Will Hurt Like A Motherfucker

Thread:

You don't want a girlfriend, you just want to feel loved.

If you brag about not giving a fuck, you’re giving a fuck.

You only hate your parents because you're too scared to forgive them.

People you haven't forgiven will live rent-free in your mind until you do.

7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

Incoming rant.

I'm pressing the "tweet" button as I type, and I'm typing as I think, so there's every possibility that this will drift into tangents and/or nowhere. Of course, that's true pretty much every time I start threading.

I know diddly-squat about physiology.

Friends and family who *do* know anything about physiology regularly mock my (apparently bizarre) theories of how bodies work.

I am not a trustworthy narrator when it comes to things like How Vaccines Work.

I know diddly-squat about epidemiology.

Unlike physiology, where I am firmly in the domain of Messrs. Dunning and Kruger, I've read enough about the subject to understand how little I know.

This is a complicated subject, where obvious truths are seldom either obvious or true.

I also know diddly-squat about public health policy.

Public *transportation* policy is way more in my wheelhouse. But this at least lets me make some useful analogies.

…I mentioned digressions? Yeah, I just started to write a very long digression about public transportation paradoxes, and it was taking away from the point I wanted to make.