BC TWITTER
Saved by @Mollyycolllinss

After hearing about @JanelSGM from @csallen, I spent the past few hours digging into her Twitter feed to see how she has been building Newsletter OS in public, from ideation to launch.

Here are some highlights in chronological order and what you can learn from the process:

 1/ August 5 2020: Janel digs into '50+ newsletters' (note the number to build credibility) and creates a thread to discuss the lessons learnt. She also mentions that this is for a side project, which raises awareness of something she may be working on.

https://t.co/v8KdezZEge
2/ August 5 2020 (cont): Each tweet in the thread is focused on a key message, with clear pointers for newsletter writers to consider.

https://t.co/K49DYbYNc8
3/ September 1 2020: Janel tweeted about #buildinginpublic (note the hashtag) with @pabloheredia24 for @makerpad's challenge. While the project is https://t.co/tMb1qCnxVY and not NewsletterOS, Janel is getting in the reps on how to build in public.

https://t.co/Ge9yQ6Su3E
4/ October 18 2020: Janel hints at building her new product using @NotionHQ and @gumroad. But instead of telling the audience directly what the product is, she invites her audience to take a guess.

https://t.co/n2Y9cU8UUR
5/ Note that @JanelSGM also entices her audience to make a guess via offering a free copy for the first person who guesses right. This adds in the 2 elements of scarcity- volume (only 1 copy!) and time (first person who guesses right).
6/ October 19 2020: Janel announces her purchase of a domain. Further preempts her audience by telling them that more details will be announced soon.

https://t.co/Q4vNMnYQte
7/ October 20 2020: Officially announces the pre-sales of Newsletter OS. Note the clear and concise structure of the tweet:

- Headline (what is being launched?)
- Who is this for?
- What is the problem?
- What is the solution?
https://t.co/uhJNKtmHK1
8/ In the same thread, she gives a quick peek into the product, such as objectives and key results page, email boilerplates. Note that these are just screenshots of Notion pages, which do not necessarily require much time!
9/ Introduces scarcity to pricing- $10 for the first 30 copies, then raised price to $15, then to $29 once $2k sales were crossed.
10/ Then shared what she has learnt launching Newsletter OS to @IndieHackers. Do you see the pattern? Launch -> learn -> share learnings -> launch.

https://t.co/kohw7rusFf
11/ Give your audience 'deadlines' to move them along the sales funnel! Mentions how price will be increasing from $15 to $29 at a specific timing, and how that price will likewise further increase to $49 at launch.

https://t.co/B7tuun8uV7
12/ Videos showing workflows of Newsletter OS! A short GIF is used to exhibit the idea. Most people also like the idea of learning from frameworks of others.

https://t.co/EhdbRTrUL0
13/ October 30 2020: @JanelSGM announces how she is almost done with Newsletter OS product. Note the quick turnaround of 12 days- while she had to do more of brushing up + improving her existing workflow, she was very conscious of building the product in a quick and effective way
14/ Another feature of Newsletter OS- assets for newsletter directories. Instead of trying to do this alone, she relied on @Mike_Andreuzza for the design.

https://t.co/MiXYi5SSM0
15/ Make the launch interactive! Info-products are not necessarily interactive by design. But Janel manages to add interaction to the launch by having her buyers look for Easter eggs and post them on Twitter. Reward? A 30-min newsletter consult with her!

https://t.co/CBoRVGAeR3

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https://t.co/8Op6IEocPB

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1. The State of Hawaii makes Jason Kenney honorary Premier.
2. Rod Phillips and John Tory say Rod nodded off on a TTC streetcar and somehow ended up in St Barts.
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Sharing 1 tip to grow your Twitter per every 2 likes 📈 🐦


All your reach on social media is dependent on Network effects.

If you're below < 2k followers most of your tweets should be helpful replies to other larger accounts.

Don't be a "reply guy" tho. The audience of a large account can tell & the large account holder my block u.


When you borrow reach from a large account & someone clicks on your profile you should ->

Specify why people should follow you in your bio.
Give people a reason to follow you.

Titles & Social proof do help, unfortunately.

Good Format:
I Tweet About / Explore X
I Do Y
I Am Z

Your Pinned Tweet is the next possible point of converting someone into a follower.

Ideally, your pinned tweet should have a lot of social proof (likes) & summarize the essence of your bio & expand as a thread.

This is where you start to have an umbrella for your brand.

Each tweet you make should add value.

It should either:
1. Educate
2. Inspire
3. Entertain
4. Connect
5. Dispute
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[Thread]

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Entry time : 9.30 - 10
Exit : Upto you

Strategy :
Sell weekly ATM CE & PE at almost equal price
For ex : Sell Nifty 17250 CE at 50 and Nifty 17250 PE at 48 so it will become short straddle

Buy monthly ATM or near ATM CE & PE at matching price (5-10 points diff should be fine) as hedge
For ex : Buy Nifty 17250 CE at 150 and Nifty 17300 PE at 155 so it will become long straddle.

Weekly Short straddle + Monthly Long straddle

Adjustment:

• If you feel slightly bullish/bearish then no adjustment needed
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• If Nifty moves one side or about to breach BEP then add equal amount of lot. This can balance tested side. For ex: If I bought 17300 CE 4 lot as hedge then add 4 lot so you will have only one side risk . Note: Remember to keep SL at cost price (only for additional lot bought)

Capital requirement:
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Note : High risk high reward strategy, please don’t execute until you fully understand. Kindly do paper trading or backtest.
RR : 1:1
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