After hearing about @JanelSGM from @csallen, I spent the past few hours digging into her Twitter feed to see how she has been building Newsletter OS in public, from ideation to launch.

Here are some highlights in chronological order and what you can learn from the process:

1/ August 5 2020: Janel digs into '50+ newsletters' (note the number to build credibility) and creates a thread to discuss the lessons learnt. She also mentions that this is for a side project, which raises awareness of something she may be working on.

https://t.co/v8KdezZEge
2/ August 5 2020 (cont): Each tweet in the thread is focused on a key message, with clear pointers for newsletter writers to consider.

https://t.co/K49DYbYNc8
3/ September 1 2020: Janel tweeted about #buildinginpublic (note the hashtag) with @pabloheredia24 for @makerpad's challenge. While the project is https://t.co/tMb1qCnxVY and not NewsletterOS, Janel is getting in the reps on how to build in public.

https://t.co/Ge9yQ6Su3E
4/ October 18 2020: Janel hints at building her new product using @NotionHQ and @gumroad. But instead of telling the audience directly what the product is, she invites her audience to take a guess.

https://t.co/n2Y9cU8UUR
5/ Note that @JanelSGM also entices her audience to make a guess via offering a free copy for the first person who guesses right. This adds in the 2 elements of scarcity- volume (only 1 copy!) and time (first person who guesses right).
6/ October 19 2020: Janel announces her purchase of a domain. Further preempts her audience by telling them that more details will be announced soon.

https://t.co/Q4vNMnYQte
7/ October 20 2020: Officially announces the pre-sales of Newsletter OS. Note the clear and concise structure of the tweet:

- Headline (what is being launched?)
- Who is this for?
- What is the problem?
- What is the solution?
https://t.co/uhJNKtmHK1
8/ In the same thread, she gives a quick peek into the product, such as objectives and key results page, email boilerplates. Note that these are just screenshots of Notion pages, which do not necessarily require much time!
9/ Introduces scarcity to pricing- $10 for the first 30 copies, then raised price to $15, then to $29 once $2k sales were crossed.
10/ Then shared what she has learnt launching Newsletter OS to @IndieHackers. Do you see the pattern? Launch -> learn -> share learnings -> launch.

https://t.co/kohw7rusFf
11/ Give your audience 'deadlines' to move them along the sales funnel! Mentions how price will be increasing from $15 to $29 at a specific timing, and how that price will likewise further increase to $49 at launch.

https://t.co/B7tuun8uV7
12/ Videos showing workflows of Newsletter OS! A short GIF is used to exhibit the idea. Most people also like the idea of learning from frameworks of others.

https://t.co/EhdbRTrUL0
13/ October 30 2020: @JanelSGM announces how she is almost done with Newsletter OS product. Note the quick turnaround of 12 days- while she had to do more of brushing up + improving her existing workflow, she was very conscious of building the product in a quick and effective way
14/ Another feature of Newsletter OS- assets for newsletter directories. Instead of trying to do this alone, she relied on @Mike_Andreuzza for the design.

https://t.co/MiXYi5SSM0
15/ Make the launch interactive! Info-products are not necessarily interactive by design. But Janel manages to add interaction to the launch by having her buyers look for Easter eggs and post them on Twitter. Reward? A 30-min newsletter consult with her!

https://t.co/CBoRVGAeR3

More from Twitter

Here are 20 of my best threads from 2020 covering personal finance, entrepreneurship, economics & finance, investment banking ++ useful resources.

Massively grateful to everyone who took time out to read, comment & share these across the year. I really appreciate you.

[Thread]

1. Breaking-in – study notes, free textbooks & past


2. Breaking-in – the job connector


3. Breaking-in – book smart vs. street


4. Personal Finance – MEGA Property
Today's Twitter threads (a Twitter thread).

Inside: Privacy Without Monopoly; Broad Band; $50T moved from America's 90% to the 1%; and more!

Archived at: https://t.co/QgK8ZMRKp7

#Pluralistic

1/


This weekend, I'm participating in Boskone 58, Boston's annual sf convention.

https://t.co/2LfFssVcZQ

Tonight, on a panel called "Tech Innovation? Does Silicon Valley Have A Mind-Control Ray, Or a Monopoly?" at 530PM Pacific.

2/


Privacy Without Monopoly: A new EFF white paper, co-authored with Bennett Cyphers.

https://t.co/TVzDXt6bz6

3/


Broad Band: Claire L Evans's magesterial history of women in computing.

https://t.co/Lwrej6zVYd

4/


$50T moved from America's 90% to the 1%: The hereditary meritocracy is in crisis.

https://t.co/TquaxOmPi8

5/

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.