1/ ЁЯСЛ Excited to share what weтАЩve been building at https://t.co/GOQJ7LjQ2t + we are going to tweetstorm our progress every week!

Week 1 highlights: getting shortlisted for YC W2019ЁЯдЮ, acquiring a premium domainЁЯТ░, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc ЁЯдй

2/ So what is Brew?

brew / bru : / to make (beer, coffee etc.) / verb: begin to develop ЁЯМ▒

A place for you to enjoy premium content while supporting your favorite creators. Sort of like a тАШConsumer-facing PatreonтАЩ cc @jackconte

(weтАЩre still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.

jk ЁЯШЕ a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca
4/ https://t.co/GOQJ7LjQ2t domain ЁЯН╗

It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. YouтАЩre a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!

Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product тАФ set the tone for our pitch!
6/ Dinner at Stripe HQ. Thanks for having us, @andylouisqin! It was an amazing coincidence to meet @patrickc. We look up to you, not just for what youтАЩve built at Stripe, but for your thoughts on immigration, rationalism, internet economy, etc. + please do more podcasts :)
7/ ЁЯТб There are ~15mm creators (US only) spending a significant amount of time creating great content.

They have more distribution than ever before (thanks, youtube, instagram, medium, tumblr, twitch, 500px, deviantart, soundcloud, podbean et al.).
8/ ЁЯСО Now the sad economics of the internet fame тАФ $1 is the avg earnings per 1000 views (RPM).

Imagine a stadium full of people and the performer making 50 bucks from that ┬п\_(уГД)_/┬п
9/ Given most types of content canтАЩt even make money from ads without scale (podcast, newsletter, photography, etc.)

WhatтАЩs worse, creators are forced to optimize for maximum eyeballs (not quality), incentivising clickbait titles and fake news.
10/ So, will people pay?
тАФ we are increasingly paying for good content
тАФ online payments has become frictionless
тАФ we love supporting small creators
тАФ podcast is a $7B market in china, driven by subscriptions. US in comparison does $300mm, mostly from - you guessed it - ads
11/ https://t.co/GOQJ7LjQ2t will launch as invite-only for creators. WeтАЩll give early access to the 30k creators on https://t.co/7zcGHHtYGM <3 If it wasnтАЩt for listening to them, there would be no Brew.

Attaching some screens, lmk if you like it (and especially so if you donтАЩt).
12/ Next week:
a) Brew sneak peek ЁЯСА
b) top lessons we learned building https://t.co/7zcGHHtYGM
c) why itтАЩs incredibly important to democratise Paywall tech (NYT is set to do $600mm ЁЯШ▓, while most publishers canтАЩt even afford to set up a paywall https://t.co/WGJbd501YA).
13/ Since you're here: we accept support in likes, RTs, feedback ([email protected]) and internet karma тЭдя╕ПтЬМя╕П

And thanks @joannapedrina for assuring me that this tweetstorm thing is not a crazy idea ЁЯЩМ┬а#brewingup

More from Tech

"I really want to break into Product Management"

make products.

"If only someone would tell me how I can get a startup to notice me."

Make Products.

"I guess it's impossible and I'll never break into the industry."

MAKE PRODUCTS.

Courtesy of @edbrisson's wonderful thread on breaking into comics тАУ
https://t.co/TgNblNSCBj тАУ here is why the same applies to Product Management, too.


There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.

You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.

But тАУ there is at least one blindingly obvious industry consensus тАУ a Product Manager makes Products.

And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.

They find their own way.
I could create an entire twitter feed of things Facebook has tried to cover up since 2015. Where do you want to start, Mark and Sheryl? https://t.co/1trgupQEH9


Ok, here. Just one of the 236 mentions of Facebook in the under read but incredibly important interim report from Parliament. ht @CommonsCMS
https://t.co/gfhHCrOLeU


LetтАЩs do another, this one to Senate Intel. Question: тАЬWere you or CEO Mark Zuckerberg aware of the hiring of Joseph Chancellor?"
Answer "Facebook has over 30,000 employees. Senior management does not participate in day-today hiring decisions."


Or to @CommonsCMS: Question: "When did Mark Zuckerberg know about Cambridge Analytica?"
Answer: "He did not become aware of allegations CA may not have deleted data about FB users obtained through Dr. Kogan's app until March of 2018, when
these issues were raised in the media."


If you prefer visuals, watch this short clip after @IanCLucas rightly expresses concern about a Facebook exec failing to disclose info.

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рдорд╣рд╛рднрд╛рд░рдд рдХреА рдХрд╣рд╛рдиреА рдХреМрди рдирд╣реАрдВ рдЬрд╛рдирддрд╛редрд▓реЗрдХрд┐рди рдХреНрдпрд╛ рдЖрдкрдХреЛ рдкрддрд╛ рд╣реИ рдХрд┐ рдорд╣рд╛рднрд╛рд░рдд рдХреЗ рдЬреНрдпрд╛рджрд╛рддрд░ рдкрд╛рддреНрд░ рдХрд┐рд╕реА рди рдХрд┐рд╕реА рд╢реНрд░рд╛рдк рдореЗрдВ рдлрдВрд╕реЗ рдереЗредрдЕрдЧрд░ рдпреЗ рд╢реНрд░рд╛рдк рди рд╣реЛрддреЗ рддреЛ рдХрджрд╛рдЪрд┐рдд рдорд╣рд╛рднрд╛рд░рдд рдХреА рдХрд╣рд╛рдиреА рдХреБрдЫ рдФрд░ рд╣реЛрддреАредрд╣рд┐рдиреНрджреБ рдкреМрд░рд╛рдгрд┐рдХ рдЧреНрд░рдВрдереЛрдВ рдореЗрдВ рд╡рд┐рднрд┐рдиреНрди рд╢реНрд░рд╛рдкреЛрдВ рдХрд╛ рд╡рд░реНрдгрди рдорд┐рд▓рддрд╛ рд╣реИ рд╡ рд╣рд░ рд╢реНрд░рд╛рдк рдХреЗ рдкреАрдЫреЗ рдХреЛрдИ рдХрд╣рд╛рдиреА рдЕрд╡рд╢реНрдп рд╣реЛрддреА рд╣реИред


рдЖрдЗрдП рдЖрдЬ рдЬрд╛рдирддреЗ рд╣реИрдВ рдорд╣рд╛рднрд╛рд░рдд рдХрдерд╛ рдореЗрдВ рд╡рд░реНрдгрд┐рдд рдХреБрдЫ рд╢реНрд░рд╛рдкреЛрдВ рдХреЗ рдмрд╛рд░реЗ рдореЗрдВред

1) рд░рд╛рдЬрд╛ рдкрд╛рдгреНрдбреБ рдХреЛ рдЛрд╖рд┐ рдХрд┐рдиреНрджрдо рдХрд╛ рд╢реНрд░рд╛рдк

рдПрдХрдмрд╛рд░ рдорд╣рд╛рд░рд╛рдЬ рдкрд╛рдгреНрдбреБ рд╢рд┐рдХрд╛рд░ рдЦреЗрд▓рдиреЗ рд╡рди рдЧрдПредрдЭрд╛рдбрд┐рдпреЛрдВ рдХреЗ рдкреАрдЫреЗ рдХреБрдЫ рд╣рд┐рд▓ рд░рд╣рд╛ рдерд╛ред рдореГрдЧ рд╣реИ рд╕реЛрдЪрдХрд░ рд░рд╛рдЬрд╛ рдиреЗ рдмрд╛рдг рдЪрд▓рд╛рдпрд╛ рдЬреЛ рдЬрд╛рдХрд░ рдЛрд╖рд┐ рдХрд┐рдиреНрджрдо рдФрд░ рдЙрдирдХреА рдкрддреНрдиреА рдХреЛ рд▓рдЧрд╛редрд╡реЗ рджреЛрдиреЛ рд░рддрд┐-рдХреНрд░реАрдбрд╝рд╛ рдореЗрдВ рд▓рд┐рдкреНрдд рдереЗред

рдЬрдм рд░рд╛рдЬрд╛ рдиреЗ рдЙрдиреНрд╣реЗрдВ рджреЗрдЦрд╛ рддреЛ рдмрд╣реБрдд рджреБрдЦреА рд╣реБрдП рдХрд┐ рдпреЗ рдореБрдЭрд╕реЗ рдХреНрдпрд╛ рдкрд╛рдк рд╣реЛ рдЧрдпрд╛редрдмрд╣реБрдд рдХреНрд╖рдорд╛ рдпрд╛рдЪрдирд╛ рдХреЗ рдмрд╛рдж рднреА рдХрд┐рдиреНрджрдо рдЛрд╖рд┐ рдиреЗ рдкрд╛рдгреНрдбреБ рдХреЛ рд╢реНрд░рд╛рдк рджреЗ рджрд┐рдпрд╛ рдХрд┐ рдЬрдм рднреА рд╡реЛ рдХрд┐рд╕реА рд╕реНрддреНрд░реА рдХреЛ рдХрд╛рдо рднрд╛рд╡рдирд╛ рд╕реЗ рд╕реНрдкрд░реНрд╢ рдХрд░реЗрдВрдЧреЗ рдЙрд╕реА рдХреНрд╖рдг рдЙрдирдХреА рдореГрддреНрдпреБ рд╣реЛ рдЬрд╛рдПрдЧреАредрдкрд╢реНрдЪрд╛рддрд╛рдк рдХрд░рдиреЗ, рд╡реЗ рд╕рд┐рдВрд╣рд╛рд╕рди рдкреЗ рдЕрдиреНрдзреЗ рд░рд╛рдЬрд╛ рдзреГрддрд░рд╛рд╖реНрдЯреНрд░ рдХреЛ рдмреИрдард╛рдХрд░...


..рд╕реНрд╡рдпрдВ рдЕрдкрдиреА рд░рд╛рдирд┐рдпреЛрдВ рдХреБрдВрддреА рд╡ рдорд╛рджреНрд░реА рдХреЗ рд╕рд╛рде рд╡рди рдЪрд▓реЗ рдЧрдПредрдкрд╛рдВрдбрд╡реЛрдВ рдХрд╛ рдЬрдиреНрдо рднреА рдХреБрдВрддреА рдХреЛ рдЛрд╖рд┐ рджреБрд░реНрд╡рд╛рд╕рд╛ рджреНрд╡рд╛рд░рд╛ рджрд┐рдП рдЧрдП рдордВрддреНрд░ рд╕реЗ рд╣реБрдЖ рдерд╛ рдЬрд┐рд╕рдореЗ рдХрд┐рд╕реА рднреА рджреЗрд╡ рдХрд╛ рд╕реНрдорд░рдг рдХрд░ рдЙрд╕ рджреЗрд╡ рд╕реЗ рдХреБрдВрддреА,рдкреБрддреНрд░ рдкреНрд░рд╛рдкреНрдд рдХрд░ рд╕рдХрддреА рдереАредрдПрдХ рдмрд╛рд░ рдорд╛рджреНрд░реА рдкреЗ рдореЛрд╣рд┐рдд рд╣реЛ рдЬрдм рдкрд╛рдВрдбреБ рдиреЗ рдЙрд╕реЗ рд╕реНрдкрд░реНрд╢ рдХрд┐рдпрд╛,рдЙрд╕реА рдХреНрд╖рдг рдкрд╛рдВрдбреБ рдХреА рдореГрддреНрдпреБ рд╣реЛрдЧрдпреАред


2) рдЙрд░реНрд╡рд╢реА рдХрд╛ рдЕрд░реНрдЬреБрди рдХреЛ рд╢реНрд░рд╛рдк

рдорд╣рд╛рднрд╛рд░рдд рдпреБрджреНрдз рд╕реЗ рдкрд╣рд▓реЗ рдЬрдм рдЕрд░реНрдЬреБрди рджрд┐рд╡реНрдпрд╛рд╕реНрддреНрд░ рдкреНрд░рд╛рдкреНрдд рдХрд░рдиреЗ рд╕реНрд╡рд░реНрдЧ рдЧрдП рддреЛ рд╡рд╣рд╛рдВ рдЙрд░реНрд╡рд╢реА рдирд╛рдо рдХреА рдЕрдкреНрд╕рд░рд╛ рдЙрди рдкрд░ рдореЛрд╣рд┐рдд рд╣реЛ рдЧрдпреАред рдЕрд░реНрдЬреБрди рдиреЗ рдЬрдм рдЙрдиреНрд╣реЗрдВ рдЕрдкрдиреА рдорд╛рддрд╛ рдХреЗ рд╕рдорд╛рди рдмрддрд╛рдпрд╛ рддреЛ рдпрд╣ рд╕реБрдирдХрд░ рдЙрд░реНрд╡рд╢реА рдХреНрд░реЛрдзрд┐рдд рд╣реЛ рдЧрдпреА рдФрд░ рдЕрд░реНрдЬреБрди рдХреЛ рд╢реНрд░рд╛рдк рджреЗ рдбрд╛рд▓рд╛ рдХрд┐ рддреБрдо рдирдкреБрдВрд╕рдХ рдХреА рднрд╛рдВрддрд┐...