1/ 👋 Excited to share what we’ve been building at https://t.co/GOQJ7LjQ2t + we are going to tweetstorm our progress every week!

Week 1 highlights: getting shortlisted for YC W2019🤞, acquiring a premium domain💰, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc 🤩

2/ So what is Brew?

brew / bru : / to make (beer, coffee etc.) / verb: begin to develop 🌱

A place for you to enjoy premium content while supporting your favorite creators. Sort of like a ‘Consumer-facing Patreon’ cc @jackconte

(we’re still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.

jk 😅 a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca
4/ https://t.co/GOQJ7LjQ2t domain 🍻

It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. You’re a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!

Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product — set the tone for our pitch!
6/ Dinner at Stripe HQ. Thanks for having us, @andylouisqin! It was an amazing coincidence to meet @patrickc. We look up to you, not just for what you’ve built at Stripe, but for your thoughts on immigration, rationalism, internet economy, etc. + please do more podcasts :)
7/ 💡 There are ~15mm creators (US only) spending a significant amount of time creating great content.

They have more distribution than ever before (thanks, youtube, instagram, medium, tumblr, twitch, 500px, deviantart, soundcloud, podbean et al.).
8/ 👎 Now the sad economics of the internet fame — $1 is the avg earnings per 1000 views (RPM).

Imagine a stadium full of people and the performer making 50 bucks from that ¯\_(ツ)_/¯
9/ Given most types of content can’t even make money from ads without scale (podcast, newsletter, photography, etc.)

What’s worse, creators are forced to optimize for maximum eyeballs (not quality), incentivising clickbait titles and fake news.
10/ So, will people pay?
— we are increasingly paying for good content
— online payments has become frictionless
— we love supporting small creators
— podcast is a $7B market in china, driven by subscriptions. US in comparison does $300mm, mostly from - you guessed it - ads
11/ https://t.co/GOQJ7LjQ2t will launch as invite-only for creators. We’ll give early access to the 30k creators on https://t.co/7zcGHHtYGM <3 If it wasn’t for listening to them, there would be no Brew.

Attaching some screens, lmk if you like it (and especially so if you don’t).
12/ Next week:
a) Brew sneak peek 👀
b) top lessons we learned building https://t.co/7zcGHHtYGM
c) why it’s incredibly important to democratise Paywall tech (NYT is set to do $600mm 😲, while most publishers can’t even afford to set up a paywall https://t.co/WGJbd501YA).
13/ Since you're here: we accept support in likes, RTs, feedback ([email protected]) and internet karma ❤️✌️

And thanks @joannapedrina for assuring me that this tweetstorm thing is not a crazy idea 🙌 #brewingup

More from Tech

Ok, I’ve told this story a few times, but maybe never here. Here we go. 🧵👇


I was about 6. I was in the car with my mother. We were driving a few hours from home to go to Orlando. My parents were letting me audition for a tv show. It would end up being my first job. I was very excited. But, in the meantime we drove and listened to Rush’s show.

There was some sort of trivia question they posed to the audience. I don’t remember what the riddle was, but I remember I knew the answer right away. It was phrased in this way that was somehow just simpler to see from a kid’s perspective. The answer was CAROUSEL. I was elated.

My mother was THRILLED. She insisted that we call Into the show using her “for emergencies only” giant cell phone. It was this phone:


I called in. The phone rang for a while, but someone answered. It was an impatient-sounding dude. The screener. I said I had the trivia answer. He wasn’t charmed, I could hear him rolling his eyes. He asked me what it was. I told him. “Please hold.”

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🌿𝑻𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & 𝑽𝒊𝒔𝒉𝒏𝒖

Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W


Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela


The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.


One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.


Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"