2/ So what is Brew?
brew / bru : / to make (beer, coffee etc.) / verb: begin to develop ЁЯМ▒
A place for you to enjoy premium content while supporting your favorite creators. Sort of like a тАШConsumer-facing PatreonтАЩ cc
@jackconte (weтАЩre still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.
jk ЁЯШЕ a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc
@altimor, @pmarca
4/
https://t.co/GOQJ7LjQ2t domain ЁЯН╗
It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at
@Escrowcom's SF office. YouтАЩre a pleasure to work with
@MichaelCyger!
5/
@ycombinator's invite for the in-person interview arrived that evening. Quite a day!
Thanks
@patio11 for the thoughtful feedback on our YC application, and
@gabhubert for your directions on positioning the product тАФ set the tone for our pitch!
6/ Dinner at Stripe HQ. Thanks for having us,
@andylouisqin! It was an amazing coincidence to meet
@patrickc. We look up to you, not just for what youтАЩve built at Stripe, but for your thoughts on immigration, rationalism, internet economy, etc. + please do more podcasts :)
7/ ЁЯТб There are ~15mm creators (US only) spending a significant amount of time creating great content.
They have more distribution than ever before (thanks, youtube, instagram, medium, tumblr, twitch, 500px, deviantart, soundcloud, podbean et al.).
8/ ЁЯСО Now the sad economics of the internet fame тАФ $1 is the avg earnings per 1000 views (RPM).
Imagine a stadium full of people and the performer making 50 bucks from that ┬п\_(уГД)_/┬п
9/ Given most types of content canтАЩt even make money from ads without scale (podcast, newsletter, photography, etc.)
WhatтАЩs worse, creators are forced to optimize for maximum eyeballs (not quality), incentivising clickbait titles and fake news.
10/ So, will people pay?
тАФ we are increasingly paying for good content
тАФ online payments has become frictionless
тАФ we love supporting small creators
тАФ podcast is a $7B market in china, driven by subscriptions. US in comparison does $300mm, mostly from - you guessed it - ads
11/
https://t.co/GOQJ7LjQ2t will launch as invite-only for creators. WeтАЩll give early access to the 30k creators on
https://t.co/7zcGHHtYGM <3 If it wasnтАЩt for listening to them, there would be no Brew.
Attaching some screens, lmk if you like it (and especially so if you donтАЩt).
12/ Next week:
a) Brew sneak peek ЁЯСА
b) top lessons we learned building
https://t.co/7zcGHHtYGM c) why itтАЩs incredibly important to democratise Paywall tech (NYT is set to do $600mm ЁЯШ▓, while most publishers canтАЩt even afford to set up a paywall
https://t.co/WGJbd501YA).
13/ Since you're here: we accept support in likes, RTs, feedback (
[email protected]) and internet karma тЭдя╕ПтЬМя╕П
And thanks
@joannapedrina for assuring me that this tweetstorm thing is not a crazy idea ЁЯЩМ┬а#brewingup