BC STARTUP
Saved by @vsamk

We've been told having a job is safer than entrepreneurship.

But that's a lie.

10 reasons to bet on yourself:

 More value capture:

As an employee or an owner, income is a function of value creation.

The only difference?

Some (or most) of an employee's value flows upstream to ownership.

Owners capture ALL of the value they create, and even more from their team's output.
Income diversification:

Entrepreneurs spread income across several accounts/business units, acting as insurance against total income loss.

Employees have a single income source AND are exposed to factors out of their control:

- economy
- corporate pivots
- budgets
Low downside:

In the past you needed an investment or debt to start a business.

In 2022 you need an internet connection, creativity, and consistent effort.

EX: you can start a 7-figure agency business (65%+ margins) for a few hundred dollars per month in software fees.
Time freedom:

Successful entrepreneurs use leverage (labor, capital, technology, audience) to disassociate their time with income.

Employees are required to be present in-person or on calls/video, making it hard to use leverage to get more done with less time.
Scaling income:

Employees are rewarded for the value they bring to an organization.

Owners are paid for the value their service brings to CUSTOMERS.

Using leverage, owners can add value to thousands or millions of customers. Their income isn't limited by their own effort.
Exiting the business:

Both employees and owners work hard throughout their careers.

But employees can't "sell" their career at the end. There is no residual value past their savings.

Owners capture the cumulative financial value of their daily efforts via a sale.
Tax benefits of ownership:

In 2022 employees are able to direct $20.5K into their 401k for tax deferment.

Owners can defer $61K, pay phone bills, 100% of healthcare, depreciate vehicles/equipment, etc.

The American Tax Code is designed for asset ownership, not employment.
Accessible markets:

Tools like LinkedIn, Apollo, etc. have reduced the risk of ownership.

How?

Getting a product/service in front of a target market is now easy and inexpensive.

Failure from lack of distribution and awareness is mitigated via democratized data.
Satisfaction of building:

There is immense pride that comes with growing an idea into something that:

- provides for families
- gets results for clients/customers
- adds value to a community

Taking a business from "idea" to "impact" is a rewarding experience.
Opportunities:

Once your mind is trained chances for value creation illuminate themselves.

Combine that with an expanding and broadening skillset and new business ideas, investments, and relationships become common.

Getting in the game makes all the difference.
Entrepreneurship isn't risk free, but neither is traditional employment.

The truth is... the world is full of risk and you have to calculate your own tolerance based on your lifestyle/ financial goals.

And don't be afraid to bet on yourself.
For tactical content about building companies and improving online presence follow me:

@barrettjoneill

Please RT, Like and, Comment.
Join 5K+ to get my free weekly newsletter to your inbox.

I dive deep on:

- Building companies
- SEO
- Hard won lessons
- More

https://t.co/HTTpUtLNxo

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I've created $10,000,000 in traffic value:

Here's everything you need for a *simple* SEO strategy that works: 🧵

The secret for SEO success is not advanced strategies & cutting edge ideas.

It's a simple plan paired with consistent execution.

To succeed, view SEO through the proper lens -- building equity into online presence.

It takes time & effort.

The 5-Step Simple SEO Strategy:

1. Keyword Research:

Identify the search terms that have a combination of search volume & intent.

Intent = why is this being searched?


Types of Keyword Intent:

Information: Shoes
Brand: Nike Shoes
Purchase: Best basketball shoes

Mix in all 3 -- to drive traffic & conversions.

The further down the funnel, the less volume, but higher purchasing intent.

2. On Page SEO:

Insert keywords into the proper places, so search engines understand site topic and target keywords.

- Page Titles
- Meta Descriptions
- Alt Text
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These are signals that algorithms use as information to influence rankings.
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One company increased sales 262.5% with this pricing strategy:

The Decoy Effect.

What it is & how to use it: 🧵

Companies like AMC, Starbucks, & "The Economist" use psychology to maximize profit.

They leverage behavioral science to shift buyer preferences from the buyers needs to their highest margin products.

Here's how it works ⬇️ ⬇️ ⬇️

The human mind is exceptional at comparing two items.

But, the presence of a 3rd option causes a short circuit.

With a 3rd option present, the mind begins comparing options against one another.

This shifts focus from fulfilling ones needs to finding the best value.

Companies include "decoy" options to highlight the value of their target (usually highest margin) options.

There is little to no intent to actually sell the decoy.

So, what does a decoy look like?

It's similar, but slightly less appealing than the target.

Movie theatre popcorn is a classic example.

The large size is the target option - it's the most expensive & highest margin.

Without the medium, movie-goers are making a decision based on how much they want to eat.

But, add the decoy (medium)...
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Tinder used this phenomenon to turn college hookups into $1.4B in sales:

Network Effects

What they are & how to use them: 🧵

In 2012 there was a need for an easy-to-use "dating" app for millennials.

The large players (Match, eHarmony, etc.) had ignored the college market.

But 18-24 year olds were craving a mobile-first option that didn't require an annoying questionnaire to get started.

Tinder created the solution that the market wanted but faced a challenge.

Early users.

No one would use a dating app that had few eligible candidates on the platform.

Traction is an issue that every platform business must overcome.

It's a classic "chicken or egg" problem.

But if the problem is solved it unlocks a powerful law of growth called network effects:

It's when the utility of the platform becomes greater with each new user.

As the user base gets larger each user receives additional benefit (more dating options) leading to rapid growth.

Conventional wisdom would suggest: target ads at college students and watch the registrations roll in.

But tapping a network effect is much more nuanced than that.

There needs to be:

A high degree of trust, common interests, and incentive to tell others about the platform.
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Sam Walton died with a net worth over $25 billion.

But years earlier, an unforeseen threat left him with NOTHING.

Here's how to identify & neutralize risks coming for your business:🧵


Sam Walton built Wal-Mart from concept to the largest retailer on earth.

With $559B in sales & over 2.3M employees (2021), the magnitude of his creation is hard to comprehend.

But all of this success isn't random, it can be traced back to a turning point in 1950.

5 year earlier, in 1945 Walton purchased a Ben Franklin Variety franchise in Newport, Arkansas.

Undeniably ambitious, his goal was to have the most profitable Ben Franklin within 5 years.

He smashed his goal & earned $250K in revenue with $40K in profit ($400K in 2021).


With 4 young kids, a loving wife, and a thriving business, he had it all.

Until he didn't.

In 1945, an eager Walton signed a 5 year lease with an opportunistic landlord.

It had no option to renew -- Walton had unknowingly handed the landlord leverage.

Then in 1950 with the lease expiring, Walton received unexpected news.

The landlord would not renew at ANY PRICE.

Impressed by Walton's success, the shark-minded landlord used his leverage against him.
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The one trait that will take you further than any degree.

Being likable.

7 ways to get people invested in your success:

"You shouldn't care what others think about you!" = TERRIBLE advice.

Success, to a great extent, relies on other people enjoying your company or rooting for you.

Nobody makes it to the top alone.

Here's how to become more likable:

Have no agenda:

Most people are always looking for an angle or a way to profit from an interaction.

Ironically, being genuinely interested and "in the moment" can be sensed and leads to exciting opportunities.

Honesty when it's hard:

Nobody enjoys delivering bad news or owning up to a mistake.

People lie because they feel stupid or they falsely believe others don't make errors.

But since everybody makes mistakes, we all know how uncomfortable it is to own up to them.

The universal apprehension for owning the unpleasant truth is your opportunity to turn a negative into a positive.

We all respect those who can do it without hesitation.

With all the great things President Lincoln did, his enduring nickname is "Honest Abe."

No coincidence!
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How to go from $0 to $10K/mo and quit your 9-5.

A thread.

Let's say you have a 9-5

You make anywhere from $40-100K

Not bad

but you hate your Boss

You hate the job

and you KNOW your dream life doesn't include a 9-5 Job

Your goal is to QUIT

I will show you Exactly how

Keep reading

First thing - STAY at your 9-5

for now, at least

You'll quit once you hit $5K/month

If possible, systemize your 9-5 role

Create systems, hire a Phillipino VA

Buy back your time

If you have 3-4 hrs/day at your 9-5

to build your own Business

it's VERY powerful

OK, Step 1 - REFLECT

Assess yourself

Ask

"what am I good at?"

"what am I passionate about?"

"what kind of life do I want?"

"where do I have leverage?"

"where do I have connections?"

answer these Q's

Step 2 - PICK NICHE

Marketing is the industry I rec getting into

Pick one of these 👇

NICHES
- Paid Ads
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- Outbound Marketing
- Retention Marketing
- SMS Marketing
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- Personal Branding
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>> How To Start a Lead Gen Agency <<

This step-by-step process will help you sign $5K - $20K clients in NO TIME.

Learn how to:

✅ Find Leads
✅ Book Meetings
✅ Sign Clients
✅ Scale Processes

// 𝐓𝐇𝐑𝐄𝐀𝐃 //


1/ Make sure you understand the lead gen process.

You NEED to know your shit before you pitch ANYTHING.

A few services you can offer to generate leads:

> Cold email
> LinkedIn outreach
> Facebook ads
> SEO

The list goes on.

Just perfect one of them & you’re SOLID.

2/ Find a niche to pitch your services to.

NICHE DOWN.

Use this doc to find an “untapped” niche:

https://t.co/aYptSNsZw6

I’d suggest choosing 1-3 to start with.

& focus ONLY on these.

3/ Find leads for outreach:

Sign up for a free @IcyLeads account at https://t.co/mz2kYnEko1 to find key decision-maker contact emails for outreach.

You can find emails from the list of niches provided above & filter out job titles such as:

> CEO
> Founder
> Marketing

Etc.

4/ Once you have a list of leads to pitch your services to:

It’s time to write your cold email outreach sequences.

Your cold emails should speak DIRECTLY to the prospect you’re reaching out to.

You can find some winning cold email templates
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My day job is growing startups.

I've worked with a few hundred by now.

Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.

Hope this helps! A thread:

Growth marketing, a timeline:

2015: "We need to go viral."

2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."

2021: "Wow. We should have been focusing on content and building a great product."

How to grow a podcast:

• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible

How to grow a YouTube channel:

• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored

—Mr. Beast

Some tips for growing newsletters:

• Plug it at the end of a tweet thread.
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• Send a sample issue upon signup to excite people for future issues.
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How I created a six figure business by only writing tweets in a third world country.

A thread on how a razor and $50 changed my life:


I'm by no means special, I'm actually stubborn as fuck.

English isn't my first language.

For months I just lurked Twitter not doing anything.

It was not until an opportunity literally fell in my lap that I decided to take it.

But here's how I did it (and how you can too):

The funniest part of the story is how I did literally nothing for months on Twitter.

Just write, write, write.

Meanwhile, I saw everyone winning.

"I made $100k last year!"

"I made $50k last month!"

"This tweet made me $1,000!"

I started asking questions:

"How the fuck do you make $50k in a month?"

"Clients? How do you get your first client?"

"What would my clients even pay for?"

Then I kinda put it aside and kept writing tweets.

100 followers, then 1k, then 2k then 10k and it all went pretty well

One problem tho:

I loved it.

I really did. Writing is so fucking dope to me.

But I haven't make a single cent from it.

Zero.

"Follow your passion" seemed like bullshit, until it hit me:
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Alex Good
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I really like @sweatystartup’s tone - and I think it applies to trading

Most fintwits try to sound smart and do complex formulas to convince you you’re too dumb to manage your own $. It’s marketing

For traders focused on cash flow:
A thread on what I call “the pnl grind”.

1/ the grind is a grind because it’s work ethic. 12 hours a day, min. And weekends.

The grind is a grind because it’s hitting singles. 5-10 trade concepts a day. Hypothesize. Swing. Measure. Repeat.

The grind is a term that comes from gangster rap. And it’s focused on 💵

2/ what does a “grind trade” look like? Signal hit the top of the App Store. What’s a basket of trades that will work in a privacy focused world?

Long Eqix short Twtr - private cloud vs regulation
Long Z cash short bitcoin - private crypto vs censored crypto

Just examples

3/ grind trading is all about 1 off events that diverge from history. Quant traders don’t model them well bc lack of history. Fancy long / short guys are slow moving their books. Day traders aren’t focused on fundamentals.

And let’s be honest - grinding works bc it’s brutal

4/ when Biden said he was going all in on cyber security, due to Russian hacking - it meant Russia was the new media scapegoat, so Blinken could deal w 🇨🇳. Blinken is a communist boot licker. So what. Don’t get emotional. Monetize. You went long $Feye/ $JD. Got paid. Moved on.
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