I scaled my last SaaS startup to $2M/yr in <18 months with 0 paid ads.
Steal the 6 step blueprint I used:
Many startups over-rely on paid advertising.
I can tell you 1st hand, this is risky.
• Platform policies change
• Costs increase overnight
• Your audience gets ad fatigue
Which is why, you should consider organic marketing…
Organic marketing attracts customers...
But in a different way.
Paid ads = lead generation
Organic marketing = lead nurturing
You nurture people from social media followers,
Into community leaders, brand ambassadors, and loyal customers.
These 6 steps will show you how:
1) Create consistently
Organic marketing starts with consistency.
• Post daily
• Test ideas
Do your best to provide content your audience finds valuable.
And make sure it feels native to each platform.
At this point, your focus is daily action, not performance.
2) Leverage analytics
Leverage analytics to see what’s working.
Recommended metrics to measure:
• Likes
• Shares
• Profile visits
• Followers/ subs
Here’s what each will tell you…