The 13-step business plan to build a $15k/month side hustle:

1. Ask yourself, "what topics can I help people get massive clarity on?"

My recommendation: Ask your friends/co-workers what you are an expert in.

2. Distill your value. By helping someone achieve massive clarity on X, what are they able to achieve?
3. Pick a platform. Where do the people that need your help reside?

My recommendation: LinkedIn (fast algorithm for growth + professionals looking for growth)

4. Create daily content that talks about the clarity you can provide.
5. DM every account that interacts with your content.

My recommendation: Ask them what they do + what their goals are.

6. If you can help them with their goals, ask them if they'd want to jump on a 1:1 call.
7. Run a consultation on Zoom.

Afterward, reflect on:

• What exercises worked? (ie. Personal Board Meetings)
• What were their major blockers? (ie. Not knowing how to manage >5 people)
• What resources could I create to increase the value? (Matt Mochary's resources)
8. Do 20 more consultations to understand:

• What outcomes can I promise? (ie. better sales systems)
• Who is my target demographic? (ie. early sales leaders)

9. After every consultation, add each member to a Telegram group chat. Start beta-testing a premium community.
10. Start creating longer-form content.

• Case studies of consultations
• Breakdowns of what processes you are teaching

11. Redirect traffic from your content → new WordPress website → Stripe checkout → Calendly 1:1 link
12. After each consultation, give them the option to opt into a paid community:

• Daily standup
• Weekly Q&A
• Monthly goal check-ins

13. As the community grows, invest to make it stronger:

• Coaches
• AI 1:1 match-making
• Community managers
This lets you:

• Build recurring revenue
• Put your marketing on autopilot (referrals from the community)
• Capture value to launch new products on top of (SaaS tool, group mentorship, etc.)
Here's the math to hit $15k/month:

• 20 consulting calls/month for $400 each: $8,000
• 140 community members at $50 / month: $7000

To hit 20 monthly calls:

• 500,000 Twitter views
• 5,000 website views
• 1,000 product views
• 2% conversion rate
• 20 calls
Want to go deeper?

I run a (free) Workshop on 5 Proven Steps to Build a Successful Personal Brand & Huge Audience in 5 days.

I'll be giving away a $149 Audience Growth Guide for free.

I'd love to see you there 👇

https://t.co/fQdgvx73uv
Thanks for reading! Follow me @matt_gray_ for more content like this.

More from MATT GRAY

Twitter is the best place to learn about building your startup.

But it has 330 million users.

99% of them don't add any value.

Less than 1% are worth following.

These are the 31 high signal accounts you must follow to build and grow your business.

Let's dive in 👇

🧵

1. Greg Isenberg

📚 Tweets about: Community-based businesses, web3, startup wisdom

🔖 Follow him at @gregisenberg

💎 His best thread:


2. Sahil Bloom

📚 Tweets about: Mental models, frameworks, business stories.

🔖 Follow him at @SahilBloom

💎 His best


@SahilBloom 3. Julian Shapiro

📚 Tweets about: Critical thinking, storytelling, marketing.

🔖 Follow him at @Julian

💎 His best thread:


@SahilBloom @Julian 4. Shaan Puri

📚 Tweets about: Web3, DTC, amazing business ideas

🔖 Follow him at @ShaanVP

💎 His best
Chrome is used by 3.2 billion people.

But most people don't understand its true power.

Here are 11 extensions I can't live without 👇

https://t.co/9Otws1VPqF

This is the browser extension for Pro Tweeters.

• Powerful Twitter analytics
• 10x your audience growth
• Reveal insights you never knew about


https://t.co/ZjjIWOgAYS

Block time-wasting websites.

• Be more productive
• Eliminate distractions
• Combat social media impulses


https://t.co/AoBvJyHl38

Find verified phone numbers and emails for anyone you need to sell to.

• Leverage AI to grow your revenue
• Find the right prospects
• Close more deals


https://t.co/sZpgDQ27Vw

This is my favorite Chrome extension. See the top tweets from your favorite people on Twitter.

• Feels like having a Twitter superpower
• See popular tweets from your favorite people
• Cut through the noise and find the best content on Twitter
I’ve done $9M in revenue in 3.5 years as a solopreneur.

And I didn't have to write a single line of code.

My 13 "must use" no-code tools:

https://t.co/6JX3I9OoDB

I've grown my Twitter audience by 21,000 followers a month.

Hypefury is my personal assistant to grow and monetize my Twitter audience.

• Sell more products
• Grow your email list
• Grow your audience

https://t.co/QLwnHXwiFl

I've doubled my email list every month for the past 3 months.

@beehiiv is my secret weapon.

• Easy and fun to use
• Supercharge your email list through a referral engine
• Built by the team that grew Morning Brew to 3M subscribers

https://t.co/q426vW3jhD

Experience the full power of an AI content generator that delivers premium results in seconds.

• 90+ tools and templates
• Write better content faster
• Say goodbye to writer's block

https://t.co/cg8RXPLo26

I've used Kajabi to generate $78k in the last 3 months.

• Create revenue funnels in minutes
• The best way to turn your knowledge into income
• Use analytics to make informed business decisions

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Great article from @AsheSchow. I lived thru the 'Satanic Panic' of the 1980's/early 1990's asking myself "Has eveyrbody lost their GODDAMN MINDS?!"


The 3 big things that made the 1980's/early 1990's surreal for me.

1) Satanic Panic - satanism in the day cares ahhhh!

2) "Repressed memory" syndrome

3) Facilitated Communication [FC]

All 3 led to massive abuse.

"Therapists" -and I use the term to describe these quacks loosely - would hypnotize people & convince they they were 'reliving' past memories of Mom & Dad killing babies in Satanic rituals in the basement while they were growing up.

Other 'therapists' would badger kids until they invented stories about watching alligators eat babies dropped into a lake from a hot air balloon. Kids would deny anything happened for hours until the therapist 'broke through' and 'found' the 'truth'.

FC was a movement that started with the claim severely handicapped individuals were able to 'type' legible sentences & communicate if a 'helper' guided their hands over a keyboard.