BC STARTUP
Saved by @Mollyycolllinss

THREAD: 10 significant things that the best startup founders get right.

(From my notes helping 400+ founders grow their startups.)

 The smartest people I’ve met:

They retrain their minds to enjoy being wrong.

They get a dopamine hit when proven wrong because they’re excited to be closer to the truth. The truth is addictive.

In contrast, if you refuse to lose a debate, your brain keeps running old firmware.
I don’t know one highly effective person who isn’t strongly biased toward taking action.

They defer the stuff that doesn’t matter, and they always finish the stuff that does.

It's about rate of iteration and persistence, not brilliance.
The successful people I know have mastered delayed gratification:

They let themselves feel a dopamine hit when they do something that makes their future selves better.

They've learned to value their future self as much as their present self.
Success in life really appears to be two things:

1. Point yourself in the right direction.

2. Do the work even when you're not in the mood to.

(And privilege.)
There are 3 ways to approach projects:

1. Craftsperson: Satisfaction comes from making something the best it can be.

2. Artist: Satisfaction comes from capturing part of yourself.

3. Passenger: Not about satisfaction—just a means to an end.

Know which you are. Lean into it.
Luck is a function of surface area.

You increase your odds by exposing yourself to more opportunities and more people.

There’s a reason why successful people tend to be proactive and resourceful.

They’re extending their reach.

Reach is a serendipity engine.
Smart people focus on what compounds in life:

• Investing money
• Building an audience
• Leaning in when you're wrong
• Making decisions using mental models
• Building deeper relationships with interesting people

You’ll regret not having started these in a year from now.
Ultimately, effective people share three traits:

1. Bias toward taking action. No lazy deferring.

2. Always looking to prove themselves wrong.

3. Regularly reassess their priorities without any fear of changing them.

Key: They balance progress with indulging curiosity.
Also, smart founders tend to understand the basics of online privacy 😂
To learn what smart *content* creators have in common, read the pinned tweet on my profile: @julian

That pinned tweet walks through what makes writers, YouTubers, and TikTokers creatively successful.

Follow me for a big thread next week.

More from Julian Shapiro

Julian Shapiro
Julian Shapiro
@Julian
THREAD ON BUILDING A WRITING HABIT:

If it's hard to get yourself to write,

I surveyed 100+ people to identify how they overcome their blockers.

For writing blogs, books, screenplays:

Blocker #1: Procrastination

If you procrastinate occasionally, that’s normal—forgive yourself.

However, if you procrastinate endlessly, that’s a problem.

Procrastination is the result of two reflexes:

• Indulging in immediate rewards like browsing YouTube instead of writing.

• Avoiding work you perceive to be uncomfortable or tedious.

Let's tackle these two blockers.

A. Avoid distractions

Have you noticed how much writing we can get done on airplanes—despite having our knees and shoulders uncomfortably squeezed together for hours?

Why is that?

It's because there's nothing else to do on an airplane.

This reveals a truth about writing: needing a comfy chair, room, or "the right ambience" is a myth.

If you're waiting until your room is the right temperature to begin writing, you're lying to yourself.

Your blocker is not comfort, but rather distractions.

Two strategies:
ALL , WRITING
Julian Shapiro
Julian Shapiro
@Julian
I've helped 400+ startups acquire customers.

Here's the framework I teach them—for ads, content, referrals, and product.

Hope this helps! A thread:

Part 1. The growth trajectory

Steps I'm seeing startups follow in 2021:

1. Build an amazing product that naturally encourages word-of-mouth.

2. Then kickstart user growth with a scalable acquisition channel, such as ads.

3. In parallel, I'm seeing them spend most of their growth resources optimizing their user funnel + product experience.

At every step of the user's journey, they A/B test to maximize per-user revenue.

4. Once their funnel is profitable + efficient, they scale it.

They also start to experiment with many more channels until they exhaust all of them.

5. Over time, they switch their emphasis to more sustainable and cost-efficient channels, such as:

• Product-led growth
• Organic social
• Influencers
• Referrals
• Content
• Sales
• More

This removes their dependency on ads, which can be volatile.
ALL
Advertisement
Julian Shapiro
Julian Shapiro
@Julian
How can some people write so beautifully?

1/ Two of my favorite writing techniques:

Writing technique 1: Don't always be direct

Instead of saying "the day was hot," you could write "even the bugs were looking for air conditioning."

That's what I call a second-order description: describe the *impact* caused by the hot day—instead of saying it's a hot day.

Why? Poetic writing is often one step removed from a straightforward description of the events.

The more steps you're removed while still communicating your point, the more "elegant" it might feel.

For example, let's start with a plain statement:

"The day was hot."

With a second-order description, you'd describe the heat by stating the effect it has on its environment:

"The day melted our popsicles." (Without mentioning the heat.)

Readers infer that the day was therefore hot.

As C.S. Lewis said:

"Instead of telling us a thing was 'terrible,' describe it so that we’ll BE terrified."

Let's go deeper now:
ALL
Julian Shapiro
Julian Shapiro
@Julian
A framework for good writing.

1. Use draft 1 to find your novel ideas, which are:

• Counter-intuitive
• Counter-narrative
• Shock and awe

2. Draft 2 is for making those novel ideas stick—via:

• Stories
• Analogies
• Examples

Writing quality = Novelty x Resonance
ALL
Julian Shapiro
Julian Shapiro
@Julian
This is my 5 year story about becoming a far better storyteller.

Goal: Tell a story as well as Neil deGrasse Tyson.

It started with me podcasting to share stories with friends. Every time I spoke, however, I sounded lifeless like a stressed-out amateur.

Why?

I tracked down great storytellers to learn from them.

Unexpectedly, even the best could only articulate *some* of the ingredients that make them great.

There was something intangible underneath their explanations that they couldn’t address when pressed.

That sounded like a treasure hunt to me:

Collect the hidden ingredients needed to tell a remarkable story charismatically.

I would finally become a storyteller.

Because these ingredients were hard to identify, I used the process of “learning by inversion.”

This is where you learn how something works by studying its bad examples. Then you do the opposite of them.

So I watched a lot of bad storytellers on YouTube.

Thanks, TED.

It became clear that there are two ways to tell a story:

1. In whatever way suddenly comes to mind
2. *Strategically*
ALL

More from Startup

Joe Speiser \u26a1\ufe0f
Joe Speiser ⚡️...
@jspeiser
I've launched over 10 startups in the past 10 years.

Here's how to get your startup off the ground in 15 days

It will be intense, but doable.

Let me show you exactly how 🧵

We will cover:

Part 1. How to Launch an awesome website (10 Hours)
Part 2. How to build your MVP (5 Hours x 7 Days)
Part 3. How to get your first 100 customers (5 Hours x 7 Days)

Part 4. How to manage and organize your operation (5 Hours)

Total Time - 80 Hours

Part 1. How to Launch an awesome website in 10 Hours

1. https://t.co/qzi3JRPWzg
- Buy a domain in 5 minutes
- Get a professional emails like [email protected]

Time - 15 minutes

2. https://t.co/EsAldktfff

- Get logo inspiration from https://t.co/Mpedds2OzF
- Design Slick Brand Logos on Figma

Time - 45 minutes

3. https://t.co/nWr3RlzSNf

- Pick a matching template from their 500+ template gallery (it's like having someone do the work for you)

- edit the headline, the features, and add stock photos from the internet

- Keep it simple

Time - 2 hours
STARTUP , LEARNING , ALL
sumitgarg.eth
sumitgarg.eth
@sumitupgarg
I read two-and-a-half decades worth of Jeff Bezos’s Amazon shareholder letters.

It’s like a mini MBA.

Here I’ve pulled out a free guide for startups, investing, marketing, and “web3”🧵

(It’s a thread, not an ebook)


First, why the focus on web3?

It’s the mid 90’s. A 30-year-old Jeff Bezos is trying to raise money for Amazon. And investors are wondering,

“What’s this internet thing?”

Fast forward, the year is 2022, and folks today are wondering,

“What’s web3?”

Now, a little background…

In 1994, Bezos quit a well paying job to start Amazon.

It wasn’t an easy decision. But Bezos used his famous “regret minimization framework.”

In other words, he didn’t want to be 80 and regret not doing what he really wanted to do.

But what did he want?

Bezos didn’t set out to disrupt retail from the outset.

He simply wanted to come up with a business idea based on the internet and then let the internet grow around it while he kept working on it.

Today, that idea is worth $1.7 trillion and counting.

Moving on to the lessons…

Each year since 1997, Bezos has written an annual letter to Amazon shareholders.

These letters reveal a great deal of lessons and secrets behind his massive success.

So what are they?
STARTUP , TECH
Advertisement
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)

Here's the truth: Your startup most likely won't make a video and go viral like Dollar Shave Club.

So instead of trying to "go viral," focus on acquiring customers through fans who already love your product.

There are 3 ways to grow through your current customers:

1. Product-led growth: Your product is built for sharing.

2. Word of mouth: Users proactively recommend your product to friends.

3. Referrals: You create an incentivized reward program.

Let's dive into each 👇

Product-led growth.

It's powerful: You don't have to artificially incentivize users to refer—you simply empower them & get out of their way.

E.g. To pay someone with PayPal, the payment recipient needs to first join PayPal—they're incentivized to sign up to receive their cash.

Product-led growth is possible when ppl use your app to:

• Transact or collaborate w/ others (PayPal, Dropbox, Zoom, Slack). These products are only effective when others use them with you.

• Create content intended to be shared w/ others (Twitter, Instagram, YouTube, Cameo)
ALL , STARTUP
Julian Shapiro
Julian Shapiro
@Julian
My day job is growing startups.

I've worked with a few hundred by now.

Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.

Hope this helps! A thread:

Growth marketing, a timeline:

2015: "We need to go viral."

2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."

2021: "Wow. We should have been focusing on content and building a great product."

How to grow a podcast:

• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible

How to grow a YouTube channel:

• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored

—Mr. Beast

Some tips for growing newsletters:

• Plug it at the end of a tweet thread.
• Swap plugs with other newsletters.
• Send a sample issue upon signup to excite people for future issues.
• Consider twice-monthly over weekly. My poll revealed people are fatigued with newsletters.
STARTUP , GROWTH
GREG ISENBERG
GREG ISENBERG
@gregisenberg
I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:

A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches

You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends

A sign of wealth:

No longer needing an alarm clock to wake up

When in doubt, please don't send that angry email response

Wait 24h. Go for a walk

Angriness makes you drunk. Send emails sobers
STARTUP , BUSINESS

You May Also Like

Patrick McKenzie
Patrick McKenzie
@patio11
So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
CRYPTO
Eric
Eric
@ericbahn
1/ Recently, I learned about the concept of ‘struggle porn’. This refers to the fetish of sacrificing nearly everything (health, relationships, time) for your startup. I fear that this label is creating more harm than good.

2/ @nateliason wrote a fabulous article about this topic, which first introduced me to this concept. Everyone should read it:

3/ @alexisohanian also recently spoke about struggle porn, though referring to it as ‘hustle porn.’ (as the co-founder of @hustlefundvc, obviously I take issue with this pejorative definition of ‘hustle’, but that’s another topic)

4/ Struggling in itself isn’t necessarily bad. Let’s be real here--if you’re going to start a startup, you will struggle. Founders should expect to work harder generally than employees. You will be challenged in many ways and also be super rewarded in others. This is normal.

5/ However, if you are over-indexing on hard work without clear purpose and degrading your mental health/relationships in the process--then this is very bad and we obviously should not celebrate this behavior.
STARTUPS
Advertisement
Anu Satheesh
Anu Satheesh
@AnuSatheesh5
Sri Mridanga Saileswari Temple Muzhakkunnu, Kannur KERALA

The temple is established by Parasurama and it is one among 108 Durga temples.
Devi will answer all the prayers of her devotees who pray to her with utmost devotion lighting the ghee deepam.


It is the family diety of Kerala Varma Pazhassi Raja.
Devi is present in three forms Kali, Saraswati and Lakshmi.

Legend...👇
Once a Mridungam ( musical instrument) shaped rock fell from heaven here.
@SriramKannan77


Devi originated in the form of Mridangam and Parasurama captivated the essence of Devi into a Vigraham. Vigraham is made of Panchaloham.
Kathakali, an art form of Kerala originated here.


Temple Vigraham was stolen 3-4 times, but because of power of Devi all the attempts were failure. Police records says that Whenever the thieves try to steal, they lose their senses, and they will be in a confused state. So they will abandon the idol.
🕉
ALL
:Billy-Don :I-AM
:Billy-Don :I-AM
@ValiantThor12
1) 💜 THE EVENT 2020 - THE 1221 MULTIDIMENSIONAL STARGATE 💜
PLEIADIAN LIGHT FORCES TRANSMISSIONS - 12182020
CHANNELED BY MICHAEL LOVE
A SPECIAL MESSAGE TO THE STARSEEDS OF NEW EARTH, FOR IMMEDIATE PLANETARY BROADCAST…
PRELUDE:
THE FOLLOWING INFORMATION IS DERIVED FROM DIRECT,

2) DECODED ETHERIC TRANSMISSIONS FROM BENEVOLENT LIGHT FORCES DOCKED IN EARTH’S SOLAR SYSTEM AND SOME OF THE DATA COMES DIRECTLY FROM CERTAIN INSIDE EARTH ALLIANCE MEMBERS KNOWN AS THE WHITE HATS, AND THE GREAT WHITE BROTHERHOOD STRATEGICALLY PLACED IN KEY POSITIONS OF POWER BY

3) THE GALACTICS ON THE SURFACE OF PLANET EARTH!
THE DATA HEREIN IS RECEIVED AND TRANSMITTED FROM THE 5D LEVEL! THIS MESSAGE IS INTENDED ONLY FOR THE STARSEEDS OF EARTH!
GREAT ONES,
WE HAVE SPOKEN OF THE EVENT 2020 THIS ENTIRE EARTH YEAR AS ALL PLEIADIAN AND EARTH ALLIANCE INTEL

4) SHOWS INDEED THAT A MAJOR COSMIC EVENT IS GOING TO OCCUR IN ONLY 3 EARTH DAYS FROM NOW!
ON DECEMBER 21, 2020, A MAGNIFICENT CELESTIAL STARGATE WILL OPEN IN THE HEAVENS WHICH MARKS THE DAWN OF THE NEW GOLDEN AGE OF AQUARIUS AND THE 1ST DAY OF THE SATYUGA OF CENTRAL SUNLIGHT!

5) IN THE MORNING HOURS OF THE WINTER SOLSTICE, THE LONG-AWAITED NEW ERA OF LIGHT WILL FINALLY DAWN AND THE NEW 5D EARTH WILL BE BORN!
THE COSMIC GATES WILL BE FULLY OPENED ON 12/21/20 ALLOWING POWERFUL STREAMS OF COSMIC LIGHT TO ENTER EARTH'S ATMOSPHERE, UPGRADING ALL SENTIENT
ECONOMY
George Mack
George Mack
@george__mack
THREAD: 15 of the most useful razors and rules I've found.

Rules of thumb that simplify decisions.

Bezos' Razors:

• If unsure what action to take, let your 80-year-old self make it.

• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.

Skinner's Law:

• If procrastinating on an item, you only have 2 options:

1. Make the pain of not doing it greater than the pain of doing it.

2. Make the pleasure of doing it greater than the pleasure of not doing it.

Luck Razor:

• If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.

I used this razor to go for drinks with a stranger rather than watch Netflix.

In hindsight, it was the highest ROI decision I've ever made.

Bragging Razor:

• If someone brags about their success or happiness, assume it’s half what they claim.

• If someone downplays their success or happiness, assume it’s double what they claim.

The map is not the terrain.
ALL , BUSINESS , PRINCIPLES