THREAD: I've helped 200+ startups grow their newsletters.

Email marketing tactics 👇

THREAD: 10 significant things that the best startup founders get right.

(From my notes helping 400+ founders grow their startups.)

The smartest people I’ve met:

They retrain their minds to enjoy being wrong.

They get a dopamine hit when proven wrong because they’re excited to be closer to the truth. The truth is addictive.

In contrast, if you refuse to lose a debate, your brain keeps running old firmware.

I don’t know one highly effective person who isn’t strongly biased toward taking action.

They defer the stuff that doesn’t matter, and they always finish the stuff that does.

It's about rate of iteration and persistence, not brilliance.

The successful people I know have mastered delayed gratification:

They let themselves feel a dopamine hit when they do something that makes their future selves better.

They've learned to value their future self as much as their present self.

Success in life really appears to be two things:

1. Point yourself in the right direction.

2. Do the work even when you're not in the mood to.

(And privilege.)

How can some people write so beautifully?

1/ Two of my favorite writing techniques:

Writing technique 1: Don't always be direct

Instead of saying "the day was hot," you could write "even the bugs were looking for air conditioning."

That's what I call a second-order description: describe the *impact* caused by the hot day—instead of saying it's a hot day.

Why? Poetic writing is often one step removed from a straightforward description of the events.

The more steps you're removed while still communicating your point, the more "elegant" it might feel.

For example, let's start with a plain statement:

"The day was hot."

With a second-order description, you'd describe the heat by stating the effect it has on its environment:

"The day melted our popsicles." (Without mentioning the heat.)

Readers infer that the day was therefore hot.

As C.S. Lewis said:

"Instead of telling us a thing was 'terrible,' describe it so that we’ll BE terrified."

Let's go deeper now:

14 steps for acquiring your startup's first customers:

1. Pay to interview people who've successfully grown a startup like yours. You can find them via LinkedIn Sales Navigator.

2. Ask them which 3 channels (ads, SEO, etc.) you should prioritize for acquiring customers.

3. Ask for examples of companies who run these channels well.

Some channels to ask about:

• PR
• Ads
• SEO
• Influencers
• Sponsorships
• Organic social
• Word-of-mouth
• In-depth content
• Referral incentives
• Product-led invites (think Slack, Zoom, Dropbox)

4. Reverse-engineer how those companies run their channels well:

A. Map each step the customer takes between the channel and becoming a happy customer.

B. Study what makes each step great: its pitch, its design, and its user experience.

Here's an example of steps.

• Someone sees your Facebook ad ← Channel
• They visit your page
• Enter their email
• Trial the product
• Pay for the product
• Stay engaged
• Refer more users

(Tools like Ahrefs + FB Ad Library show you competitors' ads and landing pages!)

10 of my founder friends are forces of nature.

Their startups are now worth $400M+ each.

4 behaviors I've observed:

Effective people optimize for what compounds—not just quick wins.

They train themselves to get a dopamine hit when they help their future selves—even if they receive no immediate benefit from the action.

What compounds:

• Building audiences
• Relationships
• Investing $

In school, we learn by being curious and by accepting when we're wrong.

As adults, we forget we're still students—of life.

Effective people recreate environments where they're still told they're wrong:

They befriend blunt, independent-minded thinkers who'll call them out.

Effective people defer stuff that doesn’t matter, and always get started on what does.

Momentum is about rate of iteration and persistence, not brilliance.

I don’t know one force of nature founder who isn’t strongly biased toward taking action.

Success therefore appears to be two things:

1. Point yourself in the right direction.

2. Do the work even when you're not in the mood to.

Both are necessary.

(Plus luck and privilege, of course.)

My day job is growing startups.

I've worked with a few hundred by now.

Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.

Hope this helps! A thread:

Growth marketing, a timeline:

2015: "We need to go viral."

2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."

2021: "Wow. We should have been focusing on content and building a great product."

How to grow a podcast:

• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible

How to grow a YouTube channel:

• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored

—Mr. Beast

Some tips for growing newsletters:

• Plug it at the end of a tweet thread.
• Swap plugs with other newsletters.
• Send a sample issue upon signup to excite people for future issues.
• Consider twice-monthly over weekly. My poll revealed people are fatigued with newsletters.

'Treasure Gods' - Sangha Nidhi' and 'Padma Nidhi', Tirumala, Tirupati.

------------------------------------

These are the two guards guarding the Wealth and Treasure of Lord Sri Venkateswara.

They are representatives of two treasures of Kubera, the God of Wealth.

One guard who is holding shangam (conch) on both the hands is known as Shanka Nidhi ('nidhi' means wealth).

On the other side, the guard who is holding Lotus flowers on both the hands is known as Padma nidhi.

Shangu is from the ocean which includes all types of wealth like pearls and corals.

Why shagam in his hand? Because shangam only gives the sound of 'omkaram'.

'Padmam' is the symbol of water sources in land like river, lakes, tanks etc. which is very important for all living beings.

As per the tradition, these guards are installed at the third entrance of the temple.

One enters the holy shrine after saluting the first protection threshold - Sankha Nidhi and Padma Nidhi.

AGAMA SHASTRA:THE SCIENCE BEHIND THE MARVELS OF HINDU ARCHITECTURE

Agama Shastra is a Sanskrit word that means the manual for worship, temple building, rituals etc in Hindu Tradition.From Sanskrit,agama means handed down by tradition and Shastra means a commentary or treatise.

Therefore, Agama Shastra is a collection of ideas that drafts the rules for worship, temple construction, spirituality and rituals. It has been a guideline for many Hindus from ancient times. It's a collection of Sanskrit, Tamil and Grantha scriptures that mostly contains...

...methods of temple construction, idol creation, philosophical doctrines and meditative practices. It came into being after years of assimiliation and from a variety of sources. Some parts of it are pre-vedic while some are post-vedic.

Hindu Temples are not just temples, they are the pride and identity of Hindus. They are the symbols of Hindu unity and their religious aspirations. Temples are the places of spiritual healing and are our connection with the creator almighty.

Temples are the priceless treasure of our History, Heritage ,Art & Architecture. Architecture that mesmerises and spell bounds you. And Agama Shastra is that very text which is responsible for such a mesmerising and spell binding quality and beauty of our Hindu Temples.

EVOLUTION OF CROWNS

The ancient Indian kings called a head crown as a Mukut and it would mostly constitute of a golden ornamental headgear like an oval cap with gems.

Sometimes it would also include a halo circle to show the divinity of the king

1/7

As it was considered that kings were appointment by the gods themselves. Example the kings of mewar considered themselves to be the ‘Diwan of eklingji')

But in most cases very few Mukut with halo effect have been found.

2/7

Samudragupta in the gupta era coin. You can see the helmet like headwear on him.

Till gupta era the solid golden head wear was used in most days of the monarch.

But since the onset of 8th century it reduced in usage and was now used only as a ceremonial headwear.

3/7

Whereas earlier the Maharaja had to wear the mukut whenever his court was in session.

Still mukut was being used prominently for ceremonial activities till recent times.

Maharaj Dahir of Sindh👇

4/7

But as times past the style of headwear also changed.

The kings mostly wore turbans ordained with pearls and gems while rarely anyone wore a true Mukut after 16th century.

Portrait of Sri Krishna Dev Raya👇

5/7

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