When an opportunity becomes less available to us, we desire it more.
A good example of this would be the brand “Supreme”
They’ve created the ultimate scarcity around their products which makes them sell out almost instantly.
Might mess around and make a thread of all my Esther Perel notes ahead of this salon.
— Nibrasness \u2022 in Lisbon \U0001f44b\U0001f3fd (@nibrasibn) January 8, 2021
A humble offering to the digital gods https://t.co/e5T9airZKn
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9