BC MARKETING
Saved by @Alex1Powell

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//

 1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.
2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy
3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.
4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.
5) Tag Everyone

Clicked on a link?

Tag them.

Purchased a product?

Tag them.

Won't open your emails?

Tag them.

If you know who you're sending emails to, it’s easy to make money.
6) Learn to Hype

Say you have a big holiday / event coming up.

You send them a discount email that day, right?

Wrong.

You send them one the day before,

One during the event,

And one after as an extended sale.

Easy money.
7) Treat Them.

Your email subs want to know more about you than your followers.

That's just how it is.

Let them know that you care by giving them discounts or unique offers.

Making your subs feel special is good for business.
8) Be Unexpected.

>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story

The key to good emails?

Stop being boring.
9) The Subject Line Is As Important As The Email

The subject line determines whether people are going to open your email or not.

>Beautiful design
>Solid copy
>Inbox delivery

Mean nothing if people won't open your email.

Pro tip: A/B test your subject lines & pick the winner
10) Use Preview Text

Use preview text as a "second subject line".

Examples:

- Great to have you!
- You're gonna like what's inside!
- Here's a little gift for you.

The subject line caught their attention.

A killer preview text seals the deal.
11) Make Them Feel Like They Belong

People like to feel part of something.

Anything that means something to them.

@ROGUEWEALTH leads the Roguewarriors.

@OneJKMolina has La Familia.

What do you have?
12) Don't Make Them Sick Of You

Sending emails every day is overkill.

If once a week works best, do once a week.

If twice or thrice a week does best, do twice or thrice a week.

Don't overdo it.

Respect their time and they will respect yours.
13) Don't Let Them Forget You

Conversely, don't let them go cold.

If you haven't emailed your list in months and expect them to buy from you,

You're in for a bad surprise…
14) Reignite The Fire

If people are not opening your emails, it's because you haven't given them a reason to.

So send them an email and give them a reason to.

Give them a discount
Let them ask you a question
Offer some kind of help

If that doesn't work, delete.
15) Respond If You Say You Will

Many people ask others to respond to their emails and do nothing.

Not good.

If you let people ask you questions, then make sure you answer those questions.

They'll like you more and will likely buy if you ask them to…
16) Be Useful

People subbed to your list because they wanted something from you.

>Knowledge
>Guidance
>Offers

So keep giving it to them.

Be Useful. Get Paid.

Simple.
17) Be Genuine

When was the last time you enjoyed corporate talk?

Exactly.

Speak like you would to a friend.

Nobody likes to be treated like "just another customer".

Everyone likes to be treated like a friend.
18) Quality > Quantity

It's better to have 100 people who want to hear from you,

Than 1,000 people who don't even know who you are.

Why would you email people who don't want you in their inbox and risk going to spam?

Stick to people who like you and you will be rewarded.
19) Get To The Point

People don't have time.

People don't have long attention spans.

Make your emails simple, concise and to the point.

Why should I open?
Why should I read it?
Why should I click on it?

Get clear on these three.

Watch your sales go up.
20) It's a Relationship

Business is mostly about relationships.

Treat others with respect, they'll respect you.

Help others, they'll help you.

Be useful to others, they'll like you.

Email is actually simple.

We're the ones that complicate it.
If you read up to here, that means you got value from the thread.

If you could retweet the top tweet I’d appreciate it ;)

Thanks for reading!
Oh,

And as a bonus,

What email marketing can achieve:
https://t.co/oZnL8OXEEU
https://t.co/MnFngWfD91
https://t.co/EASP3QzJ2H
https://t.co/InUEoka7vX
https://t.co/ku2e7DRlR6
Quick fact:

I can show you how to get clients to pay you thousands to do email marketing for them.

I’ve done it for 574 people already with my 2 courses.

Zero To One Email Marketing Course:

https://t.co/1rXVYOZbNE

Advanced Email Marketing Course:

https://t.co/IBWTCvhFQu

More from Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today

We’ve made millions with these!

(includes examples from real stores)

// THREAD //


The key to email marketing:

Keep things exciting.

This way, subscribers never get bored + always open your emails (to see what's new).

Easiest way to do that?

Send out new campaigns every week... keep things fresh.

Here are 5 sample campaigns you can swipe + use for you (or your clients') Ecom store.

These are proven to work + evergreen.

Enjoy!

these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:

1. Refer A Friend Campaign

Idea: Turn existing customers into affiliates.

How?

Get subscribers to share your store with friends by offering an incentive.

This is FREE traffic + costs no advertising $$ (the beauty of email marketing).

The results can be incredible as well.

Example:

This email is from a brand called 'Parade'.

How it works:

1. Customer buys product.

2. Customer gets given a discount code.

3. Customer can share code with others + get store credit.

Textbook example of a great Refer a Friend campaign.
ALL
Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):

Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"

Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"

Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"

Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"
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Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
The 15 Commandments of Agencies

15 lessons I've learned from building a 7 figure agency from scratch and making over $50 million for our clients.

//THREAD//


1) Good clients are everything.

I've worked with all sorts of clients and always come to the same conclusion:

Make sure you vibe with every single one of them.

Even if they pay well, one bad client spoils the bunch.

Not worth it.

2) Hire well

You're not a freelancer.

Don't do everything on your own.

Instead, focus on hiring the best and letting them work.

Great team members are expensive but worth it.

3) It's the little things.

Write down in your calendar:

-Birthdays
-Date they joined your team
-Special events

And let your team know that you care about them.

-Gift cards
-Food
-A message to the company congratulating them

It's the little things that make them loyal to you.

4) Build systems.

Real talk,

A lot of the work you do right now could be split in half if you had a proper system in place.

Document. Everything. You. Do.

The more you document, the easier it is to delegate, the more time you have.

Simple.
ALL
Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
Email marketing is a high-income skill.

You can work freelance, in-house, or use it to grow your own business.

Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.

Here's how to start your career as an email marketer 👇

(5 Steps)

//THREAD//


1 Find a niche

This is the 1st step:

Finding a market to write for.

It's hard to get work as a general 'email marketer'...

...but an eComm email marketer?

Or a health email marketer?

Or - even better - a health email marketer for eComm stores?

Getting work becomes easier.

The more niche you go, the better off you'll be (especially as a beginner).

How do you choose a niche?

Ask yourself:

>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?

Choose wisely!

#2 Learn copywriting

You will need to learn copywriting.

(at least, very basic copy skills)

Here's what you can do:

(this is a very basic outline of how to learn copy)

1) Read copy books
2) Watch YouTube videos about copywriting
3) Listen to copy podcasts
4) Study winning ads
5) Handcopy classic sales letters (Optional)
6) Practice writing your own copy

Immerse yourself in the world of advertising.
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Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

1. Social proof

People are more likely to buy a product or service if they know other people have already bought it.

How to use it:

Gather testimonials, case studies, shout-outs, and reviews.

Then include those in your emails, website, and social accounts.

Example:
BOOK

More from Marketing

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko
MARKETING
Omoalhaja
Omoalhaja
@omoalhajaabiola
1 Cold Email, 10 closed deals

This email is based on “actions’ your prospect took. These actions might be a product launch, a new offer, a new blog, a press release…any action that might represent an opportunity for you to help.

Having action gives you a reason to email and

makes the email itself feel less cold and unsolicited.

You have to do some leg work in order to find relevant actions you can email them about.

Here is one way to find “actions” that you can use as a reason for your email:

Use LinkedIn or a Google Search to find businesses

you’re interested in working with. Compile a list of the names of the businesses, web address, and contact information of decision makers.

Identify potential needs of these businesses and how you can fill those needs. Can you write blog posts? Articles? Facebook Ads? Video

Scripts? Emails or Sales Copy?

Use a Google Search to determine “new” things that have shown up on their website lately. You can also use social media or LinkedIn to see what these businesses have been up to recently.

To do this, type “site:URL” into a Google search, using

the URL of the business you are looking to work with.

Next, select tools, and pick a recent time frame (1 month usually works well) to see what new things they’ve been working on or releasing.

Skim the search results for recent happenings, events, launches, or publications
MARKETING
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GREG ISENBERG
GREG ISENBERG
@gregisenberg
Marketing isn’t a scam

Marketing makes change happen. Marketing makes your creations known

I'll share some tactics & frameworks I use

How to get lucky in marketing in 2021:

How marketing has evolved:

Marketing used to be a contest for attention

But now, marketing is a contest for CONNECTION

Whoever owns the connection, wins

Turn your product into a social statement

Products that make you feel good or defend you from being cancelled, spread fast

Ex: Make clothes out of recycled plastic

Point: People want a chance to show they stand for something

Are you working with creators?

Some of the world’s biggest brands were catapulted in the 1960s via TV

Brands bought TV ads. Captured attention

Working with creators is like buying TV ads in the 1960s

Point: Co-building with the right creators is like fishing with dynamite

Avoid ads. Build media companies

Prediction: every public company will own a media arm

It’s a magical shortcut to building true fans

Ads just don’t hit the same way
MARKETING
Ari Paparo
Ari Paparo
@aripap
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...

1. If you add something to targeting, it also must be in reporting.

2. The answer to the question “Do you need to forecast this?” is always yes.

3. The answer to “Is this forecast working well?” is always no.

4. If you give an agency customer two options, they will always choose “both.”
MARKETING
Cold Email Wizard \U0001f4e9
Cold Email Wizard 📩...
@blackhatwizardd
Master list of how to SCRAPE any category of leads.

Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.

Likes / Retweets appreciated.

THREAD


1/ Ecommerce Stores

Use https://t.co/McZHDIlDFn

Further filter based on apps installed.

Selling email marketing?

Shopify + Klaviyo

Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.

Emails are already verified, no need to do it yourself.


2/ Local Biz

Use https://t.co/B53qu5yEIy

"Find B2C local businesses"

Specify country, state, city, sort by ratings.

Instantly unlocks generic email addresses.


But wait

You need direct owner emails.

Take the list of domains, and plug them into Klean Leads "Find B2B contacts"

CEO
CMO
Founder
Owner
etc.

It will process and spit out *direct* email addresses of the titles you specify.


3/ LinkedIn Searches

Let's scrape marketing agencies.

Go to LinkedIn and type in "marketing agency" (just an example)

Click "all filters"

Connections: 2nd, 3rd

Location: US

Industry: Marketing & Advertising

Titles: owner OR founder OR CEO OR CMO

Ready?

Let's scrape it
ALL , MARKETING , COLD EMAIL MARKETING

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https://t.co/CYtqYorhzH
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