People are more likely to buy a product or service if they know other people have already bought it.
How to use it:
Gather testimonials, case studies, shout-outs, and reviews.
Then include those in your emails, website, and social accounts.
Example:
Here are 10 psychology principles that will make you a better marketer.
From a $100MM marketer.
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
More from Book
We had a conversation on the podcast about the racialization of dog breeds, where we talked to @BronwenDickey, the author of Pitbull: The Battle Over an American Icon.
In the 1930s, Pitbulls — which, as Bronwen pointed out to me over and over, don’t constitute a dog breed but a shape — used to be seen as the trusty sidekick of the proletariat, the Honda Civic of canines. (Think of “the Little Rascals” dog.)
.
That began changing in the postwar years and the rise of the suburbs. A pedigreed dog became a status symbol for the burgeoning white middle class. And pitbulls got left behind in the cities.
Aside: USians have flitted between different “dangerous” breeds and media-fueled panics around specific dogs. (anti-German xenophobia in the late 1800s fueled extermination programs of the spitz, a little German dog that newspapers said was vicious and spread disease.)
Some previously “dangerous” dogs get rebranded over the years — German shepherds, Dobermans, Rottweilers. But the thing their respective periods of contempt and concern had to do is that they were associated with some contemporarily undesirable group.
Michael Tesler in @FiveThirtyEight bringing some data to bear on my tweets about @ReverendWarnock\u2019s dog ad. A piece worth reading, and a reminder: It\u2019s never \u201cjust a dog,\u201d y\u2019all.https://t.co/ijQvTDOdvj pic.twitter.com/sp05Bhueob
— Hakeem Jefferson (@hakeemjefferson) December 15, 2020
In the 1930s, Pitbulls — which, as Bronwen pointed out to me over and over, don’t constitute a dog breed but a shape — used to be seen as the trusty sidekick of the proletariat, the Honda Civic of canines. (Think of “the Little Rascals” dog.)
.
That began changing in the postwar years and the rise of the suburbs. A pedigreed dog became a status symbol for the burgeoning white middle class. And pitbulls got left behind in the cities.
Aside: USians have flitted between different “dangerous” breeds and media-fueled panics around specific dogs. (anti-German xenophobia in the late 1800s fueled extermination programs of the spitz, a little German dog that newspapers said was vicious and spread disease.)
Some previously “dangerous” dogs get rebranded over the years — German shepherds, Dobermans, Rottweilers. But the thing their respective periods of contempt and concern had to do is that they were associated with some contemporarily undesirable group.
