People are more likely to buy a product or service if they know other people have already bought it.
How to use it:
Gather testimonials, case studies, shout-outs, and reviews.
Then include those in your emails, website, and social accounts.
Example:
Here are 10 psychology principles that will make you a better marketer.
From a $100MM marketer.
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
More from Book
People have wondered why I have spent 3 days mostly pushing back on this idea that "defund the police" is bad marketing.
The reason is, it's an example of this magic trick, the oldest trick in the book.
It's a competition between what I call compass statements. And it matters.
There are a lot of people who think "defund the police" is a bad slogan.
But it's a directional intention. A compass statement.
The real effect of calling it a bad slogan, whether or not intentional (but usually intentional), is to reduce a compass statement down to a slogan.
Whenever there is a real problem and a clear solution, there will be people who benefit from the problem and therefore oppose the solution in a variety of ways.
And this is true of any real problem, not just the problem of lawless militarized white supremacist police.
There are people who oppose it directly using a wide variety of tactics, one of which is misconstruing anything—quite literally anything—said by those who propose solutions—any solutions.
They'd appreciate it if you mistake their deliberate misrepresentation for confusion.
The reason they'd appreciate if if you mistake their deliberate misrepresentation for confusion is, it wastes time that could have been spend on the solution trying to persuade them, with different arguments and metaphors or solutions.
Which they intend to misconstrue.
The reason is, it's an example of this magic trick, the oldest trick in the book.
It's a competition between what I call compass statements. And it matters.
There\u2019s a magic trick that\u2019s going to get played on us every day during the 2020 election cycle. It\u2019s a fairly simple trick, once you see it.
— A.R. Moxon (@JuliusGoat) February 17, 2019
I\u2019d like to talk about leadership and governance.
And the compass, the navigation, the travel, and the corrections.
(thread)
There are a lot of people who think "defund the police" is a bad slogan.
But it's a directional intention. A compass statement.
The real effect of calling it a bad slogan, whether or not intentional (but usually intentional), is to reduce a compass statement down to a slogan.
Whenever there is a real problem and a clear solution, there will be people who benefit from the problem and therefore oppose the solution in a variety of ways.
And this is true of any real problem, not just the problem of lawless militarized white supremacist police.
There are people who oppose it directly using a wide variety of tactics, one of which is misconstruing anything—quite literally anything—said by those who propose solutions—any solutions.
They'd appreciate it if you mistake their deliberate misrepresentation for confusion.
The reason they'd appreciate if if you mistake their deliberate misrepresentation for confusion is, it wastes time that could have been spend on the solution trying to persuade them, with different arguments and metaphors or solutions.
Which they intend to misconstrue.
