People are more likely to buy a product or service if they know other people have already bought it.
How to use it:
Gather testimonials, case studies, shout-outs, and reviews.
Then include those in your emails, website, and social accounts.
Example:
Here are 10 psychology principles that will make you a better marketer.
From a $100MM marketer.
More from Chase Dimond | Email Marketing Nerd 📧
I've seen & written tens of thousands of emails in my life,
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be broken👇
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be broken👇
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
An okay email with a great subject line will outperform a great email with an okay subject line,
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 11, 2021
Every time.
Here\u2019s a list on 7 subject lines that just work
Quick thread: pic.twitter.com/Tq3Ycc7K3D
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
More from Book
Another thread on Whittle as a companion to this thread.
Here Stephen makes an impassioned plea for the rights of trans people not to be sterilised. I agree. Does Stephen know that we are now, effectively, sterilising “transkids”? Is Stephen speaking out about this?
Yes. I agree you have the right to be parents. You know many “transmen” who have given birth. What will happen to the kids put on #PubertyBlockers followed by Cross-sex hormones?
Makes a clear statement activists did not want to campaign on “surgical status”. #LeaveNoOneBehind. Also that they have the right to bodily privacy,
Just trans folks? Do women have the right to bodily privacy?
Is this what passing looks like? Ignoring women?
Congratulations
An impassioned defence of the campaign for Self-Identification. Make no mistake this was a demand that women accept male-bodied women in single sex spaces. That was significant over-reach and a massive blunder. Women only spaces, regardless of surgery, is my stance now.
So I am in the middle of a document co-authored by Stephen Whittle. I took a little detour to have a look at Whittle on YouTube.
— Patrick\U0001f578 (@STILLTish) December 9, 2020
Here are a few clips. This one surprised me. Whittle recalls being heckled by Butch Lesbians and is asked about their role. pic.twitter.com/OWFd0kNDei
Here Stephen makes an impassioned plea for the rights of trans people not to be sterilised. I agree. Does Stephen know that we are now, effectively, sterilising “transkids”? Is Stephen speaking out about this?
Yes. I agree you have the right to be parents. You know many “transmen” who have given birth. What will happen to the kids put on #PubertyBlockers followed by Cross-sex hormones?
Makes a clear statement activists did not want to campaign on “surgical status”. #LeaveNoOneBehind. Also that they have the right to bodily privacy,
Just trans folks? Do women have the right to bodily privacy?
Is this what passing looks like? Ignoring women?
Congratulations
An impassioned defence of the campaign for Self-Identification. Make no mistake this was a demand that women accept male-bodied women in single sex spaces. That was significant over-reach and a massive blunder. Women only spaces, regardless of surgery, is my stance now.
It has been exactly 3 years to "how fund managers .." was released. The book took a lot of time to write. Here is a short thread about how it happened ..
2/n the idea came from @kan_writersside who got me in touch with Dibakar Ghosh at @Rupa_Books .. we discussed the idea that it has been 2 decades to the fund management industry and it deserves a book. A lot was written about about Bharat Shah, Prashant Jain and S.Arora..
3/n but there was not much information about investment philosophies and the overall environment of the mid 90s and later on. Kanishk and Dibakar wanted a broader book for everyone and not just the stock market reader. We went to work
4/n we decided to write about the dotcom boom and bust where it all started. The start fund managers came from there. In Feb 2000 IT index had a pe multiple of 420 and the market cap of the sector was 34% of the market. Banks were 5% and some analysts were still bullish
5/n prashant Jain was one of the few fund managers who was out of the sector in November itself and was quietly watching the index go up. There were others but the legend of Jain was at the top of the mind because it is believed he refused to meet the CFO of a big IT company ..
Bharat shah's Word of wisdom
— Investment Books (@InvestmentBook1) December 5, 2020
-Thumb rule to create Value Investing
Image Courtesy : @ms89_meet
How Fund Managers are Making You Rich: Discover Ways to Tame the Bear and Ride the Bull by @lonelycrowd https://t.co/hKirKY0BtC pic.twitter.com/mbh2gm3Iuo
2/n the idea came from @kan_writersside who got me in touch with Dibakar Ghosh at @Rupa_Books .. we discussed the idea that it has been 2 decades to the fund management industry and it deserves a book. A lot was written about about Bharat Shah, Prashant Jain and S.Arora..
3/n but there was not much information about investment philosophies and the overall environment of the mid 90s and later on. Kanishk and Dibakar wanted a broader book for everyone and not just the stock market reader. We went to work
4/n we decided to write about the dotcom boom and bust where it all started. The start fund managers came from there. In Feb 2000 IT index had a pe multiple of 420 and the market cap of the sector was 34% of the market. Banks were 5% and some analysts were still bullish
5/n prashant Jain was one of the few fund managers who was out of the sector in November itself and was quietly watching the index go up. There were others but the legend of Jain was at the top of the mind because it is believed he refused to meet the CFO of a big IT company ..
