BC MARKETING
Saved by @zmbnski

Hey, for people interested in this stuff, here's a thread about a change we made to running our facebook account:

 So, about 5 years ago, we got on facebook. Why? Well, facebook has a big audience and they like to consume on facebook. So, we started posting comics there, even though we got paid nothing and facebook made money off the free content.
Why? Because back then, once in a while, you would say "also hey, I sell books" or "hey, I'm going to be signing at this event" and your facebook followers would actually see it.
Effectively, the implicit old arrangement was "facebook lets me reach readers efficiently, and I supply facebook with free content they run ads on."
Over time, like a bad business partner, facebook basically made it impossible to reach your audience without *paying them*. Thus, you supply them free content on which they run ads, and you get nothing in exchange.
In fact, you get less than nothing, because readers who started reading you only on facebook sometimes don't even know you have a website or book.
So, as of last week, we've started posting much more frequently, linking back to the main site. Why? (1) It gets around the algorithms a little. (2) It encourages people to go to the main site. (3) It encourages people to stop consuming on facebook.
I hate having to annoy readers this way, but it's more or less our only means to fight back. The comics remain free every day on https://t.co/9yAXIFCDdW, patreon, smbc's rss, or indeed in books.
Historically, our policy has been "we will put the content where the readers want it." But, facebook has made that environment so thoroughly bad for artistic careers, that we have no choice.
As an important sidenote-- I have a developed career, so even with facebook's BS, I'm fine. A lot of younger artists have made their living on facebook and are now screwed.
In short-- sorry if you're having a bad experience on our facebook site. We felt there was no other option, and this is our way of fighting back. You are, as always, free to consume the comics anywhere else.
And, if facebook would either go back to its old ways or would cut artists in on ad revenue from their own content, we'd happily go back to just posting regular content there.
Lastly, I encourage young artists to stick to other social media than facebook. They aren't your friend.

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Nick Huber
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@sweatystartup
We've used "seller financing" on two self storage deals in the past year.

And it raised our cash on cash return by 20%+.

And lowered the amount of capital we needed by $500k.

Here's a THREAD about a deal of mine and how this magical debt structure can work.

👇👇

My method is simple. In the late stages of negotiation I submit two offers:

One at a lower price.

And one at the exact price the seller wants but with him holding back 10-20% of the purchase price in the form of a 2nd mortgage (with a second position to your bank loan).

Contrary to popular belief seller financing rarely includes the seller holding back 70-80% and acting as your bank.

Two reasons:

#1 most have some debt on the property.

#2 most want most of their money now.

Have you heard the saying:

"you name the price and i'll name the terms?"

This is a case of that situation exactly.

Lets paint a picture here:

Last week I was negotiating with a seller on a property in a small western PA town.

Not many interested buyers so I knew I had some leverage.

His asking price was $4.5MM. I wanted to pay $4.2M.

After a week or two and a lot of back and forth I found his lowest number.
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Hammed A. Akande, M.Sc.
Hammed A. Akande, M.Sc...
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Writing Emails to Professor; Important tips & Samples for your consideration

Every year, Profs get several emails from students & difficult to accept all. You want to ensure yours is concise & deserve a response. This thread will provide insight & some samples you can use.

1/n

Your opening statement; Here, please briefly introduce yourself & connect your interest with the Prof's own (refer to sample attached). Mention one or two of the Prof's research areas that you've checked and find interesting.

2/n

Following this, let them know what you've done in the past: Demonstrate your experiences & tools you use (this is important for them to gauge your fit). E.g: I have good experience working with neural networks, ensemble forecasting & published a paper in ABC Journal.

3/n

Lastly, quickly summarize what you'd like to research & state again the skills you've got that will be a good addition to their lab. E.g: I'm interested in conducting research on improving model prediction in AI (the Profs interests). I use Python, ArcGIS & R for modeling.

4/n

SOME IMPORTANT POINTS TO CONSIDER

1. Your email should not be verbose. Ideally, I'd keep within 3 paragraphs (something one can read in 2minutes)

2. You can attach CV & Transcript, but not in a drive or folder. Have it there as an attachment, they decide to open it or not

5/n
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Harry's Marketing Examples
Harry's Marketing Exam...
@GoodMarketingHQ
I spent the last few weeks thinking about how brands differentiate themselves

Thread 🧵

1/ Let's start with this line by Ted Morgan.

“Positioning is like finding a seat on a crowded bus”

Most brands sleepwalk onto the bus and sit on top of one another.

The smart brands look left, right, find an empty row, paint their logo on it and sing sweetly like the Sirens.


2/ Positioning is an easy thing to complicate so let's keep it simple.

*Your goal is to own a space in the customer’s mind. You do this by differentiating yourself.*

Differentiation is not a dark art. It's something you can learn. Here’s the different ways to achieve it:

3/ Through contrast

Point at the status quo and pit yourself against it. Contrast burns your brand into the customer's mind.

• Hey pit themselves against mainstream email
• Lemonde pit themselves against insurance stereotypes
• “I'm a Mac” pit themselves against the PC


4/ Through values

Think Patagonia and the environment, Ben and Jerry's and social justice, Black Rifle Coffee and gun rights.

Some will hate it. Others will rally behind you. And that's the point. Fence sitters don't buy.
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Vedika Bhaia
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@VedikaBhaia
I took Ogilvy's course on Behavioural Economics and Comsumer psychology.

Here are the 10 important theory's I learned from it which you'd be a fool to miss out on:

Loss aversion theory:

The negative psychological impact we feel from losing something is about twice as strong as the positive impact of gaining the same thing.

Finding ₹100$ would makes us happy
Losing ₹100$ would makes us 2X unhappy

Sentence Framing:

The way you frame your sentences is very important. Make them forget about the negative thing by reiterating something which might be positive. We have a stronger bias for things that sound positive.

10% chance of death Vs 90% chance of survival

Goal Gradient Hypothesis:

Humans are hardwired for instant gratification.
as people get closer to the reward, they speed their behavior. So, reward people sooner instead of later

eg: Don't make a goal of reading 52 books a year, make it 1 chapter per day.

Mental Anchoring:

It's the phenomenon where our decisions are heavily based on the 1st piece of information we receive, regardless of whether the information is relevant or not.

Make the first piece of information powerful.
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Shaan Puri
Shaan Puri
@ShaanVP
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.


When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
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This is very unique temple as Shiva and Vishnu both are in the “linga” form in the same Garbhagriham. The Srikovil is in a circular pattern. Temple's Prathishta was done by Parasurama.


Mahadeva and Maha Vishnu in the same Srikovil is very rare Prathishta, but poojas are done separately Dhara is done to Maha Vishnu here. People suffering from “KAIVISHAM” and mental illness are fully cured on drinking a medicinal herb supplied by a nearby family here.


The root of the banyan tree around the Ayyappa Sannidhanam is said to have great powers for skin ailments.

Very ancient temple but was covered with forest for many years.
Later two persons Chakki and Chaathan, while cutting trees their axe hit on the nearby
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Vigrahams and it suddenly started bleeding. Later Devaprashnam was held and thus found out that these were murthy's of Shiva and Vishnu which was worshipped long back. And thus temple is constructed here.
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Filippo Valsorda
Filippo Valsorda
@FiloSottile
“We don’t negotiate salaries” is a negotiation tactic.

Always. No, your company is not an exception.

A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.

Listen to Aditya


And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.

I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.

You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.

Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]
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Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
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Eri Katha Ramar Temple
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Eri Katha Ramar temple is located at Maduranthakam near Chengalpattu of Tamil Nadu. Beautiful Kodanda Ramar of about 8ft holding Ma Sita's hand & with Lakshmana. This temple story is connected with Sri Ramanujar.
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It was here Periya Nambigal performed Pancha Samskaaram to Ramanujar under Magizham tree.
Sri Ramanujar was on his way from Kanchipuram to meet Sri Periya Nambigal at Sri Rangam to become his disciple. Sri Periya Nambigal also started towards Kanchipuram to meet Ramanujar.


They both met here at Madurantakam.
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Mo Rajabifard
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@morajabi
👨‍💻 Last resume I sent to a startup one year ago, sharing with you to get ideas:

- Forget what you don't have, make your strength bold
- Pick one work experience and explain what you did in detail w/ bullet points
- Write it towards the role you apply
- Give social proof

/thread


"But I got no work experience..."

Make a open source lib, make a small side project for yourself, do freelance work, ask friends to work with them, no friends? Find friends on Github, and Twitter.

Bonus points:

- Show you care about the company: I used the company's brand font and gradient for in the resume for my name and "Thank You" note.
- Don't list 15 things and libraries you worked with, pick the most related ones to the role you're applying.
-🙅‍♂️"copy cover letter"

"I got no firends, no work"

One practical way is to reach out to conferences and offer to make their website for free. But make sure to do it good. You'll get:

- a project for portfolio
- new friends
- work experience
- learnt new stuff
- new thing for Twitter bio

If you don't even have the skills yet, why not try your chance for @LambdaSchool? No? @freeCodeCamp. Still not? Pick something from here and learn https://t.co/7NPS1zbLTi
You'll feel very overwhelmed, no escape, just acknowledge it and keep pushing.
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