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Writing Emails to Professor; Important tips & Samples for your consideration
Every year, Profs get several emails from students & difficult to accept all. You want to ensure yours is concise & deserve a response. This thread will provide insight & some samples you can use.
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1. Your email should not be verbose. Ideally, I'd keep within 3 paragraphs (something one can read in 2minutes)
2. You can attach CV & Transcript, but not in a drive or folder. Have it there as an attachment, they decide to open it or not
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4. Ensure you have a signature (you can set it up in your email). If I ever sent you an email, you'd have seen mine- use something like that.
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6. Be sure all your claims (either about their work or yours) are accurate. DON'T GIVE THE WRONG IMPRESSION.
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8. Don't appear too desperate to join, show you have a value to add & convince them to believe in you.
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And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
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By creating a cult and inventing new rules
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"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77