If you're a college student who wants to pay off all your loans... here's an idea for you:

It takes ~$5k to start and will make ~$30k a year of profit

It won't get you rich, it'll pay for college.

(..and will teach them more about business than they’ll learn in school)

The idea isn’t sexy. But it works:

**Plastic Moving Bin Rentals**

Everyone knows moving sucks. The worst part is being stuck with 400 cardboard boxes at the end of your move.

Instead - @benmlevy told me about Gorilla Bins. They dropoff plastic moving bins, & pickem up later.
Let’s break it down. Our goal is to pay for college (~$30k profit per year).

To do that, I think we’ll need $50k in revenue.

The avg move (a 2 bedroom apartment) is $180

To hit our goal, we need do ~5.5 moves per week
COSTS?

How many bins do we need to buy up front?

5.5 moves a week x 50 bins = you need 275 bins. Let’s round up to 300 to be safe.

Ok let’s hop over to @uline to see how much these bins cost
Bingo. Bins cost about $15 a piece.

$15 x 300 bins = $4,500 initial startup costs.

Time to beg your parents or a rich aunt to lend you money to get the biz rolling (...or just take $5k of student loan money and invest it here…)
These bins are tiny plastic cash cows.

You buy the bin for $15. Each move, you're renting it out for ~$3.50 per bin

~4 moves and it’s paid off.

Over a 2 year lifespan, the bin will get rented out ~100 times, for ~$350 in revenue

That’s a 23x return on investment, per bin!
OK so what's the fastest way to start this?

People waste a ton of time on naming, branding, incorporating. We’re going to do ALL that stuff in an hour, for like < $300.
First let’s grab a name. Everyone’s moving to Miami nowadays (thx to @MiamiMayor) so let’s pretend we’re there.

We want a simple name. Like the moving company Two Guys & A Truck.

Bin Bueno?
The Miami Bin Company?
….wait..
Miami Bin Boyz !

Name is available for $1/mo!
We don’t need a designer. Let’s grab a quick logo from namecheap’s free logo maker

Just type in the name and what it does..and it spits out some logos.

OK it gave us 3 options… I like #2 with the wave logo the best.
We’ll use UpCounsel to incorporate.

I hate overpaying lawyers for basic stuff.

If I'm getting sued. I'll pay top prices.
But for basic legal paperwork? Upcounsel baby.

$300 bucks for something like this.

Such a great business 👏 👏 @XavierHelgesen @SievaKozinsky
OK. We have a name, logo, and corporation.

We bought 300 bins, and branded them with stickers from @stickermule .

Now we just need customers (aka the hard part)
What’s our ad budget?

Well we’re shooting for $50k in revenue
$4,500 for bins
$500 for misc startup costs
~$8k in labor (pickup & dropoff bins) per year

If college costs $30k a year, that leaves you about $7k for a marketing budget.
The easiest way to get customers will be Google Ads, Yelp Ads, and offline stuff like flyers or partnering with moving co's

In most cities, there’s nobody advertising for the keywords “moving bin rental + [cityname]”

eg. miami, the company advertising doesn't even serve Miami!
And if you’re feeling ambitious:

1) Take this concept and franchise it to students in other college towns

2) add on a moving truck service to increase profits

3) or sell self storage leads to guys like @sweatystartup
Boom!

For less than < $5k of startup costs, you’ve built a business that will profit >$30k a year.

You’ve paid for college, and probably will learn way more doing this than anything you’ll learn in the classroom.
If you like this kinda thing. Follow me @shaanvp and get my newsletter 💌https://t.co/hyXkTjKWSo.

I break down ideas & businesses like this every week!

More from Shaan Puri

Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.


When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.

More from Finance

THREAD: Who are the rising stars of Chinese elite politics in the central Party-State bureaucracy?

For @MacroPoloChina I analyzed last year's ministerial-level promotions to posts in Beijing

TLDR: Ties to Xi Jinping—or a Xi ally—are very helpful! (1/14)

https://t.co/kO2A0Efyq2


Seven politicians were promoted to ministerial-level positions in central Party agencies last year

All are likely to feature on the next Central Committee selected at the 2022 Party Congress

Some could make the CCP's elite 25-person Politburo (2/14)

https://t.co/kO2A0Efyq2


Likeliest for the Politburo is Meng Xiangfeng, new Executive Deputy Director of the CCP General Office

He would replace Xi ally Ding Xuexiang as CCP chief-of-staff if Ding is promoted further in 2022

Meng worked under Xi allies Cai Qi in Hangzhou and Chen Xi in Liaoning (3/14)


Less likely for the Politburo but still important is Jiang Jinquan, new Director of the CCP Policy Research Office

He replaces 5th-ranked leader Wang Huning who led the Party's brains trust for 18 years

Wang remains prominent and will be <68 in 2022, so he'll stay around (4/14)


Other notable central Party promotions include Li Shulei and Liang Yanshun, who both assisted Xi when he led the Central Party School from 2007-2012

Li is a political conservative who is said to be quite close with Xi, even drafting his 2014 speech on culture and art (5/14)

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