Hmm... something interesting I learned from my buddy @RomeenSheth about McKinsey.

I thought they are just a stale boring consulting co

But he told me they've acquired a ton of software co's & now have a $100M ARR tech portfolio now (!)

I'll let him explain - guest thread!

If you don’t know, McKinsey is a gigantic consulting company:

- $10B+ in revenue
- 80%+ of the F500 as clients
- Hard to get a job there. (<1% of applicants get hired)
Their bread and butter (70% of revenue) used to be “pure strategy” work. That’s now down to just 10% - why?

Clients are demanding “value based” billing. Meaning less "guys in suits talking" and more "show me something tangible"
For example -lets say a client hires McKinsey because they think they are spending too much money on procurement.

So McKinsey acquired Orpheus - a software co that does analytics for procurement.

Instead of advice, they give them a tool (a real solution)
Now Orpheus has been around for 15 years. McKinsey can buy it at a fair price, knowing that it can inject steroids into the business.

Why?
McKinsey has what most software companies don’t:

DISTRIBUTION: 80% of the Fortune 500 already works with them, and their brand is known by every CEO in america.

PRICING POWER: they can bundle the software in with a much larger consulting contract.
Over the last 5 years, McK acquired 10+ companies and created McKinsey Solutions - the business unit that’s going to drive $100M+ ARR.
McKinsey has a really specific acquisition type, either VERTICAL or HORIZONTAL.

Vertical: Solves for a problem widely observed in an industry (eg. Pharmaceutical Co.)

Horizontal: Solves for a problem for a division that all companies have (eg. HR)
The unfair advantage they have is that McKinsey PRINTS money.

Billions in revenue, and consulting margins are 70%+

They can take that cash and re-invest it into tech, that makes them even more valuable.
The software play is a gamechanger for McKinsey.

It wouldn’t surprise me if McKinsey builds a $25B+ software portfolio over the next 10 years. There’s a very quiet (but massive) business model transformation playing out

Shoutout to @RomeenSheth for the insights. Follow him!
Some interesting names they’ve acquired:
Orpheus
Numetrics
Veryday
Lixto
QuantumBlack
4Tree
Lunar
VLT Labs

via @MBentivoglio

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A common misunderstanding about Agile and “Big Design Up Front”:

There’s nothing in the Agile Manifesto or Principles that states you should never have any idea what you’re trying to build.

You’re allowed to think about a desired outcome from the beginning.

It’s not Big Design Up Front if you do in-depth research to understand the user’s problem.

It’s not BDUF if you spend detailed time learning who needs this thing and why they need it.

It’s not BDUF if you help every team member know what success looks like.

Agile is about reducing risk.

It’s not Agile if you increase risk by starting your sprints with complete ignorance.

It’s not Agile if you don’t research.

Don’t make the mistake of shutting down critical understanding by labeling it Bg Design Up Front.

It would be a mistake to assume this research should only be done by designers and researchers.

Product management and developers also need to be out with the team, conducting the research.

Shared Understanding is the key objective


Big Design Up Front is a thing to avoid.

Defining all the functionality before coding is BDUF.

Drawing every screen and every pixel is BDUF.

Promising functionality (or delivery dates) to customers before development starts is BDUF.

These things shouldn’t happen in Agile.
One of the best decisions I made during a very turbulent 2020 was to leave conventional coding behind and embrace the #nocode movement. @bubble made this a reality. Although my own journey thus far is premature, I’ve learned a lot so here’s a power thread on....


‘How I created @buildcamp sales funnel landing page in under 2hours’.

Preview here 👇

https://t.co/s9P5JodSHe

Power thread here 👇

1. Started with a vanilla bubble app ensuring that all styles and UI elements were removed. Created a new page called funnel and set the page size to 960px as this allows the page to render proportionately on both web and mobile when hitting responsive breakpoints.


2. Began dropping elements onto the page to ‘find the style’. These had to be closely aligned to our @buildcamp branding so included text, buttons and groups - nothing too heavy. Played around with a few fonts, colors and gradients and thus pinned down the following style guide.


3. Started to map out sections using groups as my ‘containers’ to hold the relevant information and imagery needed to pad out the sales pitch. At this point, they were merely blocks of color #ff6600 with reduced opacity set to 5% to ease page flair.

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