Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.
If someone doesn't go further, they should walk away with an understanding of all 3.
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
• story-first
• easy-to-navigate
• made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site 👇
Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.
If someone doesn't go further, they should walk away with an understanding of all 3.
Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.
When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.
The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)
The former: gives perspective from different POVs to potential customers.
From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.
If you must, add a floating arrow or indicate there's another section to scroll into.
Always show there's more!
Don't just always say "Shop Now" or "Choose Color"... switch it up!
For example, instead of "Choose Color", use:
• Pick my color
• Customize my set
• I'm ready, let's go →
You're allowed to be fun. You don't have to be a robot.
If a drunk person, your grandma, or 5th grader can:
• understand your brand story
• know what you sell & why you exist
• add their desired product to the cart
• checkout with ease
Then you've got a winning site. If not, then fix it.
Using icons is so underrated. We love using The Noun Project's library of icons to help describe more complicated benefits on websites.
Pictures are worth 1,000 words, even with eCommerce!
Know what you want your site visitors to see first, second, and third.
Don't make everything the same size, color, shape, and format — you'll lose their eyes.
Tired: Rapid Hydration Packets for Everyday People
Wired: Meet the Fastest Way to Rehydrate
Consumers want benefits & talking points to support their decision to buy. Arm them with the information!
Here are my favorites:
• Gamify free shipping
• Gamify automatically applied discount
• Add up/cross-sells
• Give option to opt-into subscription
• Display recommended items for empty cart
• Display benefits-first quote from earned media for empty cart
My recommended stack:
• ShopPay
• PayPal
• Amazon Pay
• Apple Pay
• Google Pay
• Affirm (Buy now, pay later)
• Coinbase (BTC, ETC)
• Facebook Pay
More options = more ways to convert.
Follow me 👉@mrsharma👈 to see when the next one drops!
I also send a weekly email with insights/tips/tactics like this, in detail 👇 https://t.co/1Csy9kbmLd
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
— Nik Sharma (@mrsharma) February 8, 2022
\u2022 story-first
\u2022 easy-to-navigate
\u2022 made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site \U0001f447
More from Marketing
big louis winthorpe III energy
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
they're the cheapest classic car on the market https://t.co/imorvNSZcI
— Zoomcock Archivist \U0001f30b (@canderaid) December 17, 2020
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
I get DM's from founders with the same specific problems.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
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1/ 👋 Excited to share what we’ve been building at https://t.co/GOQJ7LjQ2t + we are going to tweetstorm our progress every week!
Week 1 highlights: getting shortlisted for YC W2019🤞, acquiring a premium domain💰, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc 🤩
2/ So what is Brew?
brew / bru : / to make (beer, coffee etc.) / verb: begin to develop 🌱
A place for you to enjoy premium content while supporting your favorite creators. Sort of like a ‘Consumer-facing Patreon’ cc @jackconte
(we’re still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.
jk 😅 a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca
4/ https://t.co/GOQJ7LjQ2t domain 🍻
It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. You’re a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!
Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product — set the tone for our pitch!
Week 1 highlights: getting shortlisted for YC W2019🤞, acquiring a premium domain💰, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc 🤩
2/ So what is Brew?
brew / bru : / to make (beer, coffee etc.) / verb: begin to develop 🌱
A place for you to enjoy premium content while supporting your favorite creators. Sort of like a ‘Consumer-facing Patreon’ cc @jackconte
(we’re still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.
jk 😅 a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca
4/ https://t.co/GOQJ7LjQ2t domain 🍻
It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. You’re a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!
Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product — set the tone for our pitch!
So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.
The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.
This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.
The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."
This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
If everyone was holding bitcoin on the old x86 in their parents basement, we would be finding a price bottom. The problem is the risk is all pooled at a few brokerages and a network of rotten exchanges with counter party risk that makes AIG circa 2008 look like a good credit.
— Greg Wester (@gwestr) November 25, 2018
The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.
This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.
The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."
This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
12 TRADING SETUPS which experts are using.
These setups I found from the following 4 accounts:
1. @Pathik_Trader
2. @sourabhsiso19
3. @ITRADE191
4. @DillikiBiili
Share for the benefit of everyone.
Here are the setups from @Pathik_Trader Sir first.
1. Open Drive (Intraday Setup explained)
Bactesting results of Open Drive
2. Two Price Action setups to get good long side trade for intraday.
1. PDC Acts as Support
2. PDH Acts as
Example of PDC/PDH Setup given
These setups I found from the following 4 accounts:
1. @Pathik_Trader
2. @sourabhsiso19
3. @ITRADE191
4. @DillikiBiili
Share for the benefit of everyone.
Here are the setups from @Pathik_Trader Sir first.
1. Open Drive (Intraday Setup explained)
#OpenDrive#intradaySetup
— Pathik (@Pathik_Trader) April 16, 2019
Sharing one high probability trending setup for intraday.
Few conditions needs to be met
1. Opening should be above/below previous day high/low for buy/sell setup.
2. Open=low (for buy)
Open=high (for sell)
(1/n)
Bactesting results of Open Drive
Already explained strategy of #opendrive
— Pathik (@Pathik_Trader) May 27, 2020
Backtested results in 30 stocks and nifty, banknifty.
Success ratio : approx 40-45%
RR average 1:2
Entry as per strategy
Stoploss = Open level
Exit 3:15 PM Or SL
39 months 14 months -ve, 25 +ve
Yearly all 4 years +ve performance. pic.twitter.com/nGqhzMKGVy
2. Two Price Action setups to get good long side trade for intraday.
1. PDC Acts as Support
2. PDH Acts as
So today we will discuss two more price action setups to get good long side trade for intraday.
— Pathik (@Pathik_Trader) June 20, 2020
1. PDC Acts as Support
2. PDH Acts as Support
Example of PDC/PDH Setup given
#nifty
— Pathik (@Pathik_Trader) June 23, 2020
This is how it created long setup by taking support at PDC.
hopefully shared setup on last weekend helped. pic.twitter.com/2mduSUpMn5