3 email sequence
$20,000
1 week
A SUPER happy client

What did I do?

It's funny, I only changed one small thing

And my client had a face palm moment

But they knew that my "outsider's perspective" was what they needed

Here's what I did...

This client of mine was selling a high-ticket offer ($5,000 program)

They were having TERRIBLE click through rates on their emails

The product was super cool and their results were amazing

The emails didn't SUCK that bad

So I knew it was a strategy issue, not a copy thing...
These were the steps of the funnel:

Step 1: Email
Step 2: VSL
Step 3: Phone call
Step 4: Purchase
After digging in, this is the fatal mistake I found:

They were selling step 4 before they got to step 2

They used their emails to talk up the product before they ever got the prospect to the VSL
I took a few steps back

Revamped their emails to sell the click to the VSL

And all metrics went up 2x in just one week

We didn't continue working together so I don't know how much more money they made

But I know it's a lot based on the first week of data I received
The lesson here for marketers and business owners:

Don't get ahead of yourself

Let the funnel do the work for you

Don't sell step 4 before step 2 happens

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A THREAD ON @SarangSood

Decoded his way of analysis/logics for everyone to easily understand.

Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen

1. Keeps following volatility super closely.

Makes 7-8 different strategies to give him a sense of what's going on.

Whichever gives highest profit he trades in.


2. Theta falls when market moves.
Falls where market is headed towards not on our original position.


3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result

He believes in a market operator, if market mover sells volatility Sarang Sir joins him.


4. Theta decay vs Fall in vega

Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.