This thread has nothing to do with marketing OR sales.
There are way better threads and more qualified individuals who can help you.
This is for those who are strong at marketing and sales but weak at the operations side of things.
How to scale your business in 30 days
(If you are making below $1M in revenue)
//THREAD//
This thread has nothing to do with marketing OR sales.
There are way better threads and more qualified individuals who can help you.
This is for those who are strong at marketing and sales but weak at the operations side of things.
This thread is mostly going to benefit the CEOs.
The visionaries.
Your strength is crafting the vision for the company, selling that vision, and continuously innovating your vision.
Read through this though so you understand what you need.
If you have not already done this for 2021, answer the questions on this Google Doc and then come back to this thread
https://t.co/7QPWZffklP
You have no business working IN your business.
Find someone who will.
Someone who can take your ideas and put them into action is the most valuable asset you can have when looking to scale.
An integrator will help double your business at a minimum.
Checking your emails? Document it.
Working on client work? Document it.
Prioritizing your to-do list? Document it.
Writing copy? Document it.
Answering someone's question? Document it.
> Loom
> Droplr
Then organize them in a folder.
> Google Drive
> Dropbox
Give this folder to your future team members.
Even if you never do the task again, you still have a library of content you can fall back on.
1. Lean team (<10) or Big team (>10)?
2. Less than 15 clients or More than 15 clients?
3. Niche or Generalized offer?
4. Keep or Sell the business in the future?
5. Majority employees or Majority contractors?
1. Total revenue
2. Total expenses
3. Total CEO pay from expenses
4. Percentage of CEO pay
5. Total Profit
6. Profit percentage
7. Total # of clients
8. Average revenue per client
9. Total # of hours worked
10. CEO pay per hour
- Increase revenue and decrease expenses.
- Increase the amount your paying yourself.
- Increase your total profit.
- Increase the average revenue per client.
- Decrease the # of hours you are working.
- Increase the amount you are worth per hour.
Don’t know what OKRs are?
Open and review this thread in another tab and then come back:
https://t.co/6iwpFNwHO4
How to plan your Q4: (thread)
— Cam (@thecammartinez1) September 8, 2020
There are probably dozens of ideas that you have floating around in your mind.
Document them and organize them based on:
- Completion status
- Project readiness
- Level of impact
- Cost
- Perceived effort
Map out the KPIs you need to track for your OKRs & projects.
Determine WHY they're important and the impact they'll make in your business.
Then figure out where you can get this data (either manually or automated).
- GSuite for organization
- Any project management system (Trello/Asana)
- Any email automation system
- Any payment processor
- Slack for communication
- Zapier to connect everything together
Everything else is unnecessary.
The purpose of sprints is to break down a project into bite-sized chunks.
This will help you test ideas and implement things quickly and efficiently with your team.
Book recommendation: Sprint - Jake Knapp
Start thinking about how you can make it more efficient, automated, or clear to both your team & clients.
- Client agrees to work with you, what happens next?
- Client pays invoice, what happens next?
And so on...
What happens each step of the way?
How can you break it down into smaller chunks?
Start documenting Standard Operating Procedures (SOPs) for each piece.
To this day, one of the best public culture documents I have ever seen and one that makes me nerd TF out is @TuckerMax’s culture bible at @scribemediaco
Open it in a new tab here:
https://t.co/wDg75thiXW
1. Take the SOPs you have created internally
2. Research who in your market could benefit from them
3. Turn them into videos, templates, lessons
4. Test with your clients
5. Sell as a “do-it-yourself” product offer
Google: Jobs to be Done (JTBD)
For the next 14 days, track every single thing you do.
Add up how many hours you spent wasting time on things that can be delegated or avoided.
Create a solution to remove those things.
Write down "worst case scenarios" and ask your team what they're worried about if you're unreachable.
Create SOPs, processes, videos, flowcharts to solve these problems.
This is how you build a business that can function WITHOUT you.
Please RT and like the first tweet here:
https://t.co/Wq5icwbp4r
How to scale your business in 30 days
— Cam (@thecammartinez1) January 3, 2021
(If you are making below $1M in revenue)
//THREAD//
You can check them out here:
https://t.co/c2aAThy0ev
\U0001f9d9\u200d\u2642\ufe0f MAGIC THREAD \U0001f9d9\u200d\u2642\ufe0f
— Cam (@thecammartinez1) October 5, 2020
This thread consists of ALL of my most "magical" threads for instant access.
They are probably more valuable than the last course you bought.
(unfinished draft)
RT to share the magic! \u2728 pic.twitter.com/BzZZR64nic
More from Marketing
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
Master list of how to SCRAPE any category of leads.
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
50. Fastest-growing companies use growth loops
49. 7 Proven growth hacking strategies (pt.1)
48. Steal These 7 growth hacks (pt.2)
47. 15 Lessons to write viral Twitter threads
50. Fastest-growing companies use growth loops
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Growth loops.
Not funnels.
Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
49. 7 Proven growth hacking strategies (pt.1)
I've studied hundreds of growth-hacking strategies.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
These 7 are proven to work \U0001f9f5
48. Steal These 7 growth hacks (pt.2)
How did Facebook, Zapier, and Tinder drive growth early on?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
Growth-Hacking.
PayPal growth-hacked its way to 5M users in 3 months.
Tinder used sororities and frats to 3x their user base.
Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
47. 15 Lessons to write viral Twitter threads
Twitter threads are the new blogs.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021
Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.
These 15 learnings will help your threads go viral \U0001f9f5
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🌿𝑻𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & 𝑽𝒊𝒔𝒉𝒏𝒖
Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W
Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela
The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.
One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.
Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W
Prabhu says i reside in the heart of my bhakt.
— Right Singh (@rightwingchora) December 21, 2020
Guess the event. pic.twitter.com/yFUmbfe5KL
Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela
The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.
One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.
Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
