The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
*Thread* - Influencer Bundles
How to sell a book & hoodie for $500
The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
Can create a limited edition VIP bundle
Limited to 40 units
Posting on their story for social proof/scarcity as each gets sold
"12 left, Welcome, @ (tagging/shouting out people who order)"
1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition
2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand
(preferably not just your name plastered on it)
Or a slogan/key quote from the influencer
3) 30 minute phone call with everyone who purchases the bundle
4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call
1) Signed Book
2) Merch of some sort
3) Phone call
4) Invite to the group
Expenses are just the merch ($5-30) and the book ($6-30)
Can be priced over $249+ tbh the phone call alone is worth that but..
and creates a high conversion subscription for a $24.99/month group
and...
Do one of these limited launches once a month or every other month, it becomes more valuable
- Can leverage previous launches to say "last time we sold out in 8 hours, get in before it's gone, only 15 units this time"
- Different merch item each time making it truly limited edition
It's also why many top brands do launches every 2-3 months
The items contained in that launch will never be produced again, each launch is unique & special
- Leverages Name
- Chance for most passionate followers to get closer
- Leverages TRUE & AUTHENTIC scarcity/limited edition
- Leverages exclusivity & mystery - 'secret chapters' for example
Eventually scaling to 80-100 units bi-monthly or monthly
Which = around $20k-$60k/month from the front end
and gradually building up to 1000 subscribers at $9-47/month
AND unique as opposed to just being a affiliate or other products
Or selling the same merch/courses/ebooks, etc as everyone else
High margins, low volume, and recurring revenue being built
More from Marketing
25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know
2. The Ad Campaign That Changed Advertising Forever
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign
4. Why Jeff Bezos named his online bookstore,
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know
10 Marketing Lessons From Steve Jobs That Every Marketer Must Know \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 18, 2021
2. The Ad Campaign That Changed Advertising Forever
Volkswagen's "Think Small\u201d campaign quickly went from a head-scratcher to one that would change advertising forever.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 19, 2021
It took a small foreign object, crafted by Hitler, to America\u2019s most popular automobile.
By 1972, the VW Beetle became the best-selling car.
Here's the story \U0001f9f5 pic.twitter.com/Hu2s7zAJ3m
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign
Absolut Vodka launched a print ad campaign in 1981 that was so successful, they ran it for the next 25 years.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 20, 2021
By the end of it, Absolut Vodka went from a 2.5% market share to over 50%.
These 5 reasons made Absolute Vodka a global phenomenon \U0001f9f5 pic.twitter.com/vPblbvtNsx
4. Why Jeff Bezos named his online bookstore,
Amazon wasn't always Amazon.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 22, 2021
Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.
A few registered domains, a dictionary, and an interesting comparison made Amazon the perfect name.
Here's the quick backstory behind it \U0001f9f5 pic.twitter.com/trTKUMGQCR
Being creative is draining.
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
1/ Look at replies.
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you
3/ Read through customer support tickets.
Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
1/ Look at replies.
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you
Actual marketing hack: Create your own personal Customer Advisory Board.
— Amanda Natividad (@amandanat) June 15, 2021
1. Get to know 3-4 of your customers.
2. Befriend them naturally.
3. Run ideas by them \u2014 copywriting, blog topics, events, etc.
3/ Read through customer support tickets.
Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
