The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
*Thread* - Influencer Bundles
How to sell a book & hoodie for $500
The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
Can create a limited edition VIP bundle
Limited to 40 units
Posting on their story for social proof/scarcity as each gets sold
"12 left, Welcome, @ (tagging/shouting out people who order)"
1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition
2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand
(preferably not just your name plastered on it)
Or a slogan/key quote from the influencer
3) 30 minute phone call with everyone who purchases the bundle
4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call
1) Signed Book
2) Merch of some sort
3) Phone call
4) Invite to the group
Expenses are just the merch ($5-30) and the book ($6-30)
Can be priced over $249+ tbh the phone call alone is worth that but..
and creates a high conversion subscription for a $24.99/month group
and...
Do one of these limited launches once a month or every other month, it becomes more valuable
- Can leverage previous launches to say "last time we sold out in 8 hours, get in before it's gone, only 15 units this time"
- Different merch item each time making it truly limited edition
It's also why many top brands do launches every 2-3 months
The items contained in that launch will never be produced again, each launch is unique & special
- Leverages Name
- Chance for most passionate followers to get closer
- Leverages TRUE & AUTHENTIC scarcity/limited edition
- Leverages exclusivity & mystery - 'secret chapters' for example
Eventually scaling to 80-100 units bi-monthly or monthly
Which = around $20k-$60k/month from the front end
and gradually building up to 1000 subscribers at $9-47/month
AND unique as opposed to just being a affiliate or other products
Or selling the same merch/courses/ebooks, etc as everyone else
High margins, low volume, and recurring revenue being built
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Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
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🌿𝑻𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & 𝑽𝒊𝒔𝒉𝒏𝒖
Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W
Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela
The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.
One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.
Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W
Prabhu says i reside in the heart of my bhakt.
— Right Singh (@rightwingchora) December 21, 2020
Guess the event. pic.twitter.com/yFUmbfe5KL
Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela
The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.
One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.
Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
