More from Marketing
Hey #EconTwitter: For the first time in 20 years, I am not spending my first week of January at the @ASSAMeeting. It's a weird feeling; I've always enjoyed showing off new books, connecting with friends, and talking with economists about new ideas 1/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
David Ogilvy is the King of Copywriting.
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77