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Mikael Cho
@mikaelcho 5 years, 10 months ago 1027 views

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Why digital advertising is broken and how we’re fixing it: (thread)

1/ Attention is a scarce asset. Yet, today’s advertising platforms are built on a model of interruption, forcing brands between you and your intention.

2/ Though ads are everywhere, people don’t trust them. Study after study shows, when you pay to reach people in an interruptive way, less than 5% pay attention.

3/ In today’s interruption-based ad model, the more money you spend, the more people you annoy. Advertisers are trying to solve this problem by spending more money and showing more ads but that only makes it worse.

4/ Ads interrupt us everywhere, leading to more people tuning them out. This is not a content problem. This is not a targeting problem. It’s a context problem.

5/ People don’t trust ads. People trust people. Brands don’t need more ads. They need more people sharing them in trusted contexts.

6/ By making images available for open use, Unsplash has become the primary source for visuals on the internet. Images on Unsplash are regularly seen more than the frontpage of The New York Times.

7/ Unsplash puts your content in the hands of people, the creators of the internet. They add context by sharing your visuals with their audiences as part of their content.

8/ When content is leveraged by choice and embedded in a trusted context, it is no longer tuned out.

9/ When your content is made available for use in a platform where all the creators go, reach compounds exponentially. Initially, you reach all the creators. Then, with their networks, you reach the entire internet.

10/ Through this mechanism, your content organically spreads across the internet reinforcing your message.

11/ The attention of devoted audiences can't be bought. It can only be earned by brands that stop trying to take value and start trying to add it instead.

more: https://t.co/3XBXuCOE0K

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$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...

1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew

Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined

2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.

Joe Human
@joe_human_

Physical things that influence your personal brand.

-Thread.

This is going to be a very different thread from the ones I’ve done before on personal branding. People are looking for people who they can proudly advocate for and recommend, hence in today’s economy

you’re the most important touch point of your product / service and this is why personal branding is important. In previous threads I’ve spoken on the fundamentals to building a personal brand, here I want to share a few things that influence your personal brand.

1. EARS: The things and people you listen to influence your actions, behavior and character.

2. MOUTH: How you say what you think says a lot about how you feel about yourself and how you treat others. Do you leave room to be teachable? Listen as well as you speak? Your destiny is dependent on what you say.

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Ads Alchemist
@AdsAlchemist

Can't run FB ads on your own profile?

No problem.

Here's how you use a virtual browser to run ads safely on someone else's FB account.

** Thread **

In order for this to work, you need to have permission from someone to use their FB profile.

Whether that's a friend/family of yours or some random guy/gal you pay.

Because you'll need the login information to their FB profile.

Just a heads up.

A virtual browser is the best solution I've found for this.

A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.

This can create a bunch of headaches which is why I prefer to use a virtual browser.

It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.

I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f

99% of you will be fine with the Solo package which is around $100 a month.

Small price to pay, if this is the only option you have to run ads.

Nick Huber
@sweatystartup

We've used "seller financing" on two self storage deals in the past year.

And it raised our cash on cash return by 20%+.

And lowered the amount of capital we needed by $500k.

Here's a THREAD about a deal of mine and how this magical debt structure can work.

👇👇

My method is simple. In the late stages of negotiation I submit two offers:

One at a lower price.

And one at the exact price the seller wants but with him holding back 10-20% of the purchase price in the form of a 2nd mortgage (with a second position to your bank loan).

Contrary to popular belief seller financing rarely includes the seller holding back 70-80% and acting as your bank.

Two reasons:

#1 most have some debt on the property.

#2 most want most of their money now.

Have you heard the saying:

"you name the price and i'll name the terms?"

This is a case of that situation exactly.

Lets paint a picture here:

Last week I was negotiating with a seller on a property in a small western PA town.

Not many interested buyers so I knew I had some leverage.

His asking price was $4.5MM. I wanted to pay $4.2M.

After a week or two and a lot of back and forth I found his lowest number.

Barrett O'Neill
@barrettjoneill

I've created $10,000,000 in traffic value:

Here's everything you need for a *simple* SEO strategy that works: 🧵

The secret for SEO success is not advanced strategies & cutting edge ideas.

It's a simple plan paired with consistent execution.

To succeed, view SEO through the proper lens -- building equity into online presence.

It takes time & effort.

The 5-Step Simple SEO Strategy:

1. Keyword Research:

Identify the search terms that have a combination of search volume & intent.

Intent = why is this being searched?

Types of Keyword Intent:

Information: Shoes
Brand: Nike Shoes
Purchase: Best basketball shoes

Mix in all 3 -- to drive traffic & conversions.

The further down the funnel, the less volume, but higher purchasing intent.

2. On Page SEO:

Insert keywords into the proper places, so search engines understand site topic and target keywords.

- Page Titles
- Meta Descriptions
- Alt Text
- Content Structure (H1/H2/H3)

These are signals that algorithms use as information to influence rankings.

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Nicolas
@necolas

A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x

PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ

The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.

The Chartians
@chartians

Took me 5 years to get the best Chartink scanners for Stock Market, but you’ll get it in 5 mminutes here ⏰

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https://t.co/JU0MJIbpRV

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Anu Satheesh
@AnuSatheesh5

Ameda Temple
Ernakulam, Kerala 🚩
#keralatemples

Ameda Ksetram is located in the banks of Vembanad Lake. Temple is very unique and Powerful Sarpa Kavu.
Parashurama did Prathishta here. Vilakku which was lighted by Parasurama is still seen inside the temple.

The oil from this lamp is given to bhakthas for recovering from illness.

Sthala puranam says that, Once, when Parashurama was travelling through Kerala, he reached this place. As it was evening, he stepped into the Lake for Sandhya Vandanam
At that Sapthamathrukkal 👇

(Brahmini, maheshwari, kowmari, vaishnavi, varahi, indirani and chamundi) were travelling there on a tortoise through the water. The tortoise was unable to move, because the Water had made its way for Parashurama. The place where the tortoise became Still came to be known as 👇

Aama Ni Nidayam' ( Aama means tortoise) and later become ‘Ameda’. Parashurama came to know about the journey of Sapthamathrukkal. Thus, he did Prathishta for the Sapthamathrukkal here.
7 forms of Aadi Parashakthi are Sapthamathrukkal. Veerabhadra and Ganesha have Sannidhi here.

The main Garbhagriham in the temple is the Sapthamathrukkal. There are Sannidhi to Nagas, Nagayakshi and Vishnu too. Sarparadhana or snake worship is done here. Naga Panchami is famous here. Those who have Naga Dosham come here and get relieved of their Doshas.
🕉🙏🕉

Khatvaanga
@khatvaanga

Sri Gurubhyo Namah.
Some tweets on Adi Shankaracharya and in particular the Guru Parampara of @sringerimath. [I had done this series earlier 5 years ago on account of Shishya Sweekaram].

Adi Shankara established the Sringeri Peetham as the 1st of 4 amnaaya peetams.

The four being
1. Sarada Peetam at Sringeri.
2. Govardhana Peetam at Puri
3. Kalika at Dwaraka
4. Jyothir at Badarikashramam.

He installed his 4 most prominent shishyas as heads of the peetams.

Sureshwaracharya was assigned to Sringeri as its head.

Sringeri is a corruption of Rshyashrunga giri.

Rshyashrunga maharshi [and his father Sri Vibandhaka Maharshi] did their tapas at this place.

It is at Sringeri that Shankara spent 12 of His precious 32 years!!

That gives you and idea how much He loved this place.

Rshyashruga maharshi had a horn on his forehead, a result of being born to a deer. His mere presence was enough to shower rains!!

Rshyashrunga was one who led Putrakamesthi Yaagam of Dasaratha Maharaj and which resulted in Sri Rama's birth!!

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