My last email had a 48% open rate.
With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.
Gimme 4 min...
5 Tactics I Used To Improve My Open Rate By 12%.
And Sometimes Even By 15-20% 🧵
My last email had a 48% open rate.
With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.
Gimme 4 min...
This is something I stole from Morning Brew.
Morning Brew includes a "☕️" in all of their subject lines for good reason.
Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.
And so I did the same.
Example: Morning Brew
And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.
Example: Marketing Examined
The almighty spam and promotion folder where open rates go to die.
And where newsletters go to be forgotten.
One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.
Here's how I do it:
When I first started Marketing, Examined my email's profile picture was my logo.
Then I realized, nearly all of my subscribers came from Twitter and had NEVER seen my logo.
So, why would they recognize it in their inbox?
They wouldn't.
That way, the movement from the animation would naturally draw the reader's eyes to my email.
This will make a drastic difference in your open rate.
Before sending your email, create an A/B/C test that runs a few hours prior to your send that determines a winning subject line.
Run this test on your most unengaged subscribers.
Think about it -- your subject line is sometimes the only thing a subscriber will see.
Test it and optimize it.
My audience is segmented into four parts.
The first segment: Subscribers with an open rate of 75%-100%.
The second segment: Subscribers with an open rate of 50%-74%.
The third segment: Subscribers with an open rate of 25%-49%.
I avoid sending a mass email that can potentially hurt my sender's reputation by segmenting my audience.
Other ways you can segment your audience:
- Demographics
- Clicks
- Interests
- Customers
- Entry Point
If you enjoyed this then follow @alexgarcia_atx for more growth marketing content on your feed.
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
If you want to join 15k+ marketers, founders, and creators who get the best growth marketing tactics in their inbox every Thursday...
Then you can join them here 👇🏽
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Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
More from Alex Garcia 🔍
Copywriting is a superpower.
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
2. 13 ways Apple Persuades Readers With Their
3. Master Business
4. 8 Timeless Copywriting Tips From David
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
2. 13 ways Apple Persuades Readers With Their
Curious how a company with a $2+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021
Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
3. Master Business
Want to master business writing?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min \U0001f9f5
4. 8 Timeless Copywriting Tips From David
50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know
2. The Ad Campaign That Changed Advertising Forever
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign
4. Why Jeff Bezos named his online bookstore,
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know
10 Marketing Lessons From Steve Jobs That Every Marketer Must Know \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 18, 2021
2. The Ad Campaign That Changed Advertising Forever
Volkswagen's "Think Small\u201d campaign quickly went from a head-scratcher to one that would change advertising forever.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 19, 2021
It took a small foreign object, crafted by Hitler, to America\u2019s most popular automobile.
By 1972, the VW Beetle became the best-selling car.
Here's the story \U0001f9f5 pic.twitter.com/Hu2s7zAJ3m
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign
Absolut Vodka launched a print ad campaign in 1981 that was so successful, they ran it for the next 25 years.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 20, 2021
By the end of it, Absolut Vodka went from a 2.5% market share to over 50%.
These 5 reasons made Absolute Vodka a global phenomenon \U0001f9f5 pic.twitter.com/vPblbvtNsx
4. Why Jeff Bezos named his online bookstore,
Amazon wasn't always Amazon.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 22, 2021
Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.
A few registered domains, a dictionary, and an interesting comparison made Amazon the perfect name.
Here's the quick backstory behind it \U0001f9f5 pic.twitter.com/trTKUMGQCR
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big louis winthorpe III energy
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
they're the cheapest classic car on the market https://t.co/imorvNSZcI
— Zoomcock Archivist \U0001f30b (@canderaid) December 17, 2020
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
