A. Understand how people work - Lindy.
B. Understand platforms + culture - Ever-changing.
Live in the barbell.
If I had to give a lecture series on marketing, here's 11 points I'd include:
1. Data is like protein:
It’s valuable - but it shouldn’t be your *only* input.
If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.
A. Understand how people work - Lindy.
B. Understand platforms + culture - Ever-changing.
Live in the barbell.
• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website
There's no centralised database like Github - but it's there for the resourceful
A. If you want to do good marketing, just copy the greats.
B. If you want to do great marketing, reverse engineer the principles behind great marketing.
Warning: You will then be copied.
Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.
If the headline is good, they then make the video.
This is the inverse of making the headline fit the story.
Think of distribution before creation.
The future of content is now shot on smartphones or high end Netflix-esque studios.
The middle is dying.
Hiring a Chief TikTok Officer is the highest leverage move in 2021.
Follow the money backwards from purchase to first hearing about.
It's proven to work by your actions. (Not words)
It’s now Word of WhatsApp, Word of Slack and Word of Discord.
Always ask: “How will people post about this in their group chat?”
More from George Mack
I get DM's from founders with the same specific problems.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
More from Marketing
I get DM's from founders with the same specific problems.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
How to destroy your competition with Cold Email
Want numbers like this?
I am going to show you exactly how to GUARANTEE your cold emails will convert.
// THREAD //
First, I am going to show you the structure of a killer cold email.
---
{{Quick Question about Company_Name}} <-- Subject line
Hey {{Name}}, [[first line}} <-- individual personalization is key
We just helped ___, a business like yours, do x in y days <-- Case study
I'm 100% certain we can do something similar for you.
Do you have time for a call this week? <-- CTA
--------
Let's break this down.
Our main goal is to not sound automated. (even though it was in a way)
How do we do that?
Highly Personalized First Lines.
We have their:
- Company Name
- First Name
- LinkedIn Profile
I use https://t.co/cotgiyqqLE to scrape this. (not aff)
The better the first line, the better the cold email will convert.
We need 10/10 first lines.
A good offer + a bad first line = 60% open & 8% reply rate
A good offer + a 10/10 first line = 80% open & 20% reply rate
Run the numbers.
Want numbers like this?
I am going to show you exactly how to GUARANTEE your cold emails will convert.
// THREAD //
First, I am going to show you the structure of a killer cold email.
---
{{Quick Question about Company_Name}} <-- Subject line
Hey {{Name}}, [[first line}} <-- individual personalization is key
We just helped ___, a business like yours, do x in y days <-- Case study
I'm 100% certain we can do something similar for you.
Do you have time for a call this week? <-- CTA
--------
Let's break this down.
Our main goal is to not sound automated. (even though it was in a way)
How do we do that?
Highly Personalized First Lines.
We have their:
- Company Name
- First Name
- LinkedIn Profile
I use https://t.co/cotgiyqqLE to scrape this. (not aff)
The better the first line, the better the cold email will convert.
We need 10/10 first lines.
A good offer + a bad first line = 60% open & 8% reply rate
A good offer + a 10/10 first line = 80% open & 20% reply rate
Run the numbers.
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1/“What would need to be true for you to….X”
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
Next level tactic when closing a sale, candidate, or investment:
— Erik Torenberg (@eriktorenberg) February 27, 2018
Ask: \u201cWhat needs to be true for you to be all in?\u201d
You'll usually get an explicit answer that you might not get otherwise. It also holds them accountable once the thing they need becomes true.
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.