BC MARKETING
Saved by @AnmolNarula11

5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

 Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...
1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew
Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined
2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.
Reason is, a reply or conversation is a strong signal to your email server that you trust the sender. With this, you can ensure that your email will land in your reader’s inbox.

Here's how I do it:
3. Change Your Email's Profile Picture

When I first started Marketing, Examined my email's profile picture was my logo.

Then I realized, nearly all of my subscribers came from Twitter and had NEVER seen my logo.

So, why would they recognize it in their inbox?

They wouldn't.
Then, I took it a step further and created an animated GIF using my Twitter profile picture.

That way, the movement from the animation would naturally draw the reader's eyes to my email.
4. A/B/C Test Your Subject Lines

This will make a drastic difference in your open rate.

Before sending your email, create an A/B/C test that runs a few hours prior to your send that determines a winning subject line.

Run this test on your most unengaged subscribers.
Take the winning headline and run with it.

Think about it -- your subject line is sometimes the only thing a subscriber will see.

Test it and optimize it.
5. Segment Your Audience

My audience is segmented into four parts.

The first segment: Subscribers with an open rate of 75%-100%.

The second segment: Subscribers with an open rate of 50%-74%.

The third segment: Subscribers with an open rate of 25%-49%.
The fourth segment: Subscribers with an open rate of 0% -24%.

I avoid sending a mass email that can potentially hurt my sender's reputation by segmenting my audience.

Other ways you can segment your audience:

- Demographics
- Clicks
- Interests
- Customers
- Entry Point
That's a wrap :)

If you enjoyed this then follow @alexgarcia_atx for more growth marketing content on your feed.

Threads to come:

- copywriting
- ad development
- landing page development
- newsletter optimization
BTW I got a newsletter centered around growth marketing :)

If you want to join 15k+ marketers, founders, and creators who get the best growth marketing tactics in their inbox every Thursday...

Then you can join them here 👇🏽

https://t.co/zVVjCzP7OM
If you enjoyed this thread then you'll hopefully enjoy this one too

https://t.co/MRnAuBh2ao

More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info


2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.


3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵


1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.
ALL
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
7 lessons from people that taught me more than any business/marketing class I've ever taken 🧵

1. @naval

To be a good creator, you have to be creative. To be creative, you have to be constantly creating.

Try a ton of stuff.

Geed feedback from the world.

Some will work. Some won't.

Stick with what works.

Innovation comes from pushing through failure.

2. @shl

Find a problem that you and people similar to you face, and build the solution.

Sahil wanted to sell a pencil icon he created in 2011, and it was a pain.

So, in a single weekend, he launched the first version of Gumroad.

Problem -> Solution -> Business Opp

3. @theSamParr

Sam used a technique called “Copy Work” to become a great copywriter.

He took the best 100 sales letters and wrote them all out by hand dissecting them one by one.

Do this with everything.

You’ll learn the patterns to help you mimic the success.

4. @ShaanVP

Shaan has a template for everything he writes.

At the top of the template, it says “what reaction is this meant to get”

Ex:
- WTF
- AWW
- Woah

The content focuses entirely on the emotion he’s trying to get out of someone

This is his recipe for going viral
ALL
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]


If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 min a week

Join us here
STARTUP
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads
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Ari Paparo
Ari Paparo
@aripap
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...

1. If you add something to targeting, it also must be in reporting.

2. The answer to the question “Do you need to forecast this?” is always yes.

3. The answer to “Is this forecast working well?” is always no.

4. If you give an agency customer two options, they will always choose “both.”
MARKETING
GREG ISENBERG
GREG ISENBERG
@gregisenberg
I built communities that created 83m new customers in 2020 with this marketing framework

I'm curious your thoughts

A startup marketing manifesto:

Connect the disconnected

1. Find people who want to pursue a goal (ex: new immigrants in the US, learn tennis etc)
2. Accelerate them

This will do more for your business than you can imagine

Customers need to feel lucky. Like the chosen ones

Lucky to be a part of the community. Lucky to buy the product. Lucky to be a part of your story

If you nail the “luckiness” feeling, you can drive your marketing costs to zero

How to jumpstart & structure community:

- Masterclass for X
- Clubhouse for X
- Q&A platforms
- Small virtual events
- Gaming events
- Text your community’s leader
- etc.

Have a design aesthetic. Own it

Make sure your niche is in love with it

Daring design aesthetics pay dividends
ALL , MARKETING
Advertisement
Smart Ways
Smart Ways
@smartwayss
GrooveFunnels Affiliate Program: Earn $1000 Recurring Commission per Week
https://t.co/fY1Dab6lZH


Recently Mike Filsaime, the Co-Founder of GrooveDigital and GrooveFunnels, released a new video about the GrooveSell, GrooveFunnels JV, and Affiliate Program.
MARKETING
Cold Email Wizard \U0001f4e9
Cold Email Wizard 📩...
@blackhatwizardd
Master list of how to SCRAPE any category of leads.

Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.

Likes / Retweets appreciated.

THREAD


1/ Ecommerce Stores

Use https://t.co/McZHDIlDFn

Further filter based on apps installed.

Selling email marketing?

Shopify + Klaviyo

Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.

Emails are already verified, no need to do it yourself.


2/ Local Biz

Use https://t.co/B53qu5yEIy

"Find B2C local businesses"

Specify country, state, city, sort by ratings.

Instantly unlocks generic email addresses.


But wait

You need direct owner emails.

Take the list of domains, and plug them into Klean Leads "Find B2B contacts"

CEO
CMO
Founder
Owner
etc.

It will process and spit out *direct* email addresses of the titles you specify.


3/ LinkedIn Searches

Let's scrape marketing agencies.

Go to LinkedIn and type in "marketing agency" (just an example)

Click "all filters"

Connections: 2nd, 3rd

Location: US

Industry: Marketing & Advertising

Titles: owner OR founder OR CEO OR CMO

Ready?

Let's scrape it
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Money Theory
Money Theory
@money_theory
1/

Bruce Greenwald EPV valuation:

Get a cup of coffee.

Today I will help you understand the Earnings power value framework and how you can implement it in your valuation analysis.

@contrarianEPS @10kdiver
@FI_InvestIndia @Dinesh_Sairam

2/

Before proceeding, let me tell u a thing. We make two assumptions when using this approach. Those are

1. Current profits are sustainable.

2. No growth (More about this later)

Let's get started.

3/

Imagine, you have 50 lakhs of cash. You invested 30 lakhs into bonds, gold, real estate, and crypto. You plan to invest the balance of 20 lakhs into a business.

4/

An owner of a food business in your town planning to sell his biz for 15 lakhs as he was about to retire. You thought to buy that biz.

Looking at the accounts, you have understood that the biz is making 2 lakhs profits yearly.

5/

As an investor, you demand a minimum of 10% yield from the biz.

Why? Simple. The risk-free govt bond yield is trading at 6%. Since you are taking some risks, you demand an additional 4% return.
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We're basically fucked.

The tech world has gotten so huge, self-reinforcing, and insulated from reality they can no longer even vaguely look at themselves (and their actions) as others do. They just live on a different planet than most people.

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To say more than generalities for a moment, here's what I think is likely the core problem.

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On the occasion of youtube 20k and Twitter 70k members

A small tribute/gift to members

Screeners

technical screeners - intraday and positional both

before proceeding - i have helped you , can i ask you so that it can help someone else too

thank you

positional one

run - find #stock - draw chart - find levels

1- Stocks closing daily 2% up from 5 days
https://t.co/gTZrYY3Nht

2- Weekly breakout
https://t.co/1f4ahEolYB

3- Breakouts in short term
https://t.co/BI4h0CdgO2

4- Bullish from last 5

intraday screeners

5- 15 minute Stock Breakouts
https://t.co/9eAo82iuNv

6- Intraday Buying seen in the past 15 minutes
https://t.co/XqAJKhLB5G

7- Stocks trading near day's high on 5 min chart with volume BO intraday
https://t.co/flHmm6QXmo

Thank you
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Vibhu Vashisth
@VIBHU_Tweet
Do you know?

The Golden Shine on the artificial jewellery of modern times is a gift by Nagarjuna.

Now,u might be wondering,who is Nagarjuna?

Nagarjuna was the name of an ancient Indian scholar&scientist whose name is associated with the fields of Alchemy,Chemistry& Metallurgy.


He conducted a number of alchemic and Metallurgical experiments directed towards transforming base elements into Gold.
According to Eduard Sachau's Alberuni's India, Nagarjuna was termed as a Metallurgist who was born 100 yrs before Alberuni's time, who was born in 973 CE.


According to some records Nagarjuna was born in 9th century CE near Somnath,Gujarat and according to some Tibetan & Chinese sources he was born in Vidarbha,Maharashtra from where he later migrated to Deccan region.


Edward Schau quotes in his book,'They have a science similar to Alchemy and Nagarjuna is famous for this science which they call as 'Rasayana'.

Nagarjuna's book 'Rasaratnakara' is one of the earliest documented texts on Alchemy,Chemistry & Metallurgy in Sanskrit.Nagarjuna successfully discovered through his experiments the alchemy of transmutation of base metals into Gold.This was not real gold but a gold like substance.
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Even with a stellar developer team and a stellar product, your startup may not grow or survive without a great marketing and sales teams.

2. Start growing your audience before you’ve a product or an idea.

You should start promoting yourself and building your audience before you have a finished product or even before you have a great idea that you want to build.

3. Don’t wait to start building your audience after you’ve launched a product.

Most first-time developers actually ignore marketing.

They’re oblivious to the challenge of attracting people to take a look at something they’ve created.

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There are so many times that I have seen developers spend countless hours building something, releasing it with no fanfare...

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