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📖 Creator economy reading list

As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:

• State of the market
• State of creators
• Trends and insights
• Platform strategy

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How many creators are there? Who are the key players? What are the key trends? If you're looking for an overview of the creator economy, this is a great place to start.

https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine

A different take on the creator economy map, but equally as interesting. This map categorizes 150+ companies by creator lifecycle: content creation, audience growth and ownership, monetization, and biz ops.

https://t.co/928VB6uFJO by @HugoAmsellem

How do creators build wealth?
• Promote other people's products
• Sell their own products
• Invest

https://t.co/dMXiW6VFzn by @mariodgabriele

What do creators sell?
• Sharing profits w/ an audience
• Borrowing from Reddit
• The @MrBeastYT Flywheel

https://t.co/clxNk1NNm3 by @mariodgabriele
We all know about how "Advance Australia Fair" was first performed in the middle of a outbreak of race riots, right?


As @LukeLPearson points out here, the cosmetic change of one word is pretty pathetic.

But we've genuinely forgotten the context in which the song was written: an outbreak of anti-Chinese violence in 1870s Sydney, which ultimately led to


Here's the Sydney Morning Herald's account of its first performance on St. Andrews Day, 30 November 1878:

https://t.co/6DunDKIbvB


On the adjoining column is an account of an incident the same week when two well-dressed men in black coats and white shirt-fronts brutally attacked a Chinese man in Essex Street in the Rocks with a hammer:


This wasn't an isolated incident. In fact, racist anti-Chinese agitation in November 1878 in Sydney was a crucial turning point in Australia's Federation as a unified country.