https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine
📖 Creator economy reading list
As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:
• State of the market
• State of creators
• Trends and insights
• Platform strategy
👇
https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine
https://t.co/928VB6uFJO by @HugoAmsellem
• Promote other people's products
• Sell their own products
• Invest
https://t.co/dMXiW6VFzn by @mariodgabriele
• Sharing profits w/ an audience
• Borrowing from Reddit
• The @MrBeastYT Flywheel
https://t.co/clxNk1NNm3 by @mariodgabriele
It's hard to build an audience without finding a good niche, and it's hard to make money if you haven't built an audience.
https://t.co/Qh3OBbq7ds by @petergyang
Today, creators can make the same amount of money from even fewer fans.
https://t.co/zv1g6nKoD7 by @ljin18
Enter, the Multi-SKU Creator.
https://t.co/WUiAnq3nnA by @hunterwalk
The real scarcity isn’t content. It’s attention.
As the amount of content grows, so does the market for credible curators.
https://t.co/3KFdkYgOnE by @gaby_goldberg
1. Everyone can be creators
2. They have direct, authentic connections to communities
3. Creators have new tools to monetize their work
(Use "influencer" and "creator" interchangeably here)
https://t.co/4gkRmx95f2 by @rex_woodbury
https://t.co/pnsf2mY359 by @petergyang
https://t.co/HNFwWfxK7o by @ljin18
This study found that this ratio may no longer be true.
https://t.co/30l1zXpIlM by @HigherLogic
Startups can grow by helping creators make money through authentic interactions with super fans.
https://t.co/9BRj4ZzlGw by @petergyang
Here are 10 strategies for fostering the creator middle class.
https://t.co/ZWL4qzKmOO, https://t.co/C84Yh154qw by @ljin18
• The value of a shoutout from a large account
• Attention to capital conversion efficiency
• Creator monetization strategy
https://t.co/0dS1irJ4Bm by @jomaoppa
• Substack has 250k+ paid subs
• Patreon is now valued at $1.2B
• OnlyFans earned $300M in profit
• Cameo handled $100M transactions
• Twitch 2X'd the number of streamers
https://t.co/pHgBkT8eaU by @sarafischer
More from Culture
One of the authors of the Policy Exchange report on academic free speech thinks it is "ridiculous" to expect him to accurately portray an incident at Cardiff University in his study, both in the reporting and in a question put to a student sample.
Here is the incident Kaufmann incorporated into his study, as told by a Cardiff professor who was there. As you can see, the incident involved the university intervening to *uphold* free speech principles:
Here is the first mention of the Greer at Cardiff incident in Kaufmann's report. It refers to the "concrete case" of the "no-platforming of Germaine Greer". Any reasonable reader would assume that refers to an incident of no-platforming instead of its opposite.
Here is the next mention of Greer in the report. The text asks whether the University "should have overruled protestors" and "stepped in...and guaranteed Greer the right to speak". Again the strong implication is that this did not happen and Greer was "no platformed".
The authors could easily have added a footnote at this point explaining what actually happened in Cardiff. They did not.
This is ridiculous. Students were asked for their views on this example and several others. The study findings and conclusions were about student responses not the substance of each case. Could\u2019ve used hypotheticals. The responses not the cases were the basis of the conclusions.
— Eric Kaufmann (@epkaufm) February 17, 2021
Here is the incident Kaufmann incorporated into his study, as told by a Cardiff professor who was there. As you can see, the incident involved the university intervening to *uphold* free speech principles:
The UK govt\u2019s paper on free speech in Unis (with implications for Wales) is getting a lot of attention.
— Richard Wyn Jones (@RWynJones) February 16, 2021
Worth noting then that an important part of the evidence-base on which it rests relates to (demonstrably false) claims about my own institution
1/https://t.co/buoGE7ocG7
Here is the first mention of the Greer at Cardiff incident in Kaufmann's report. It refers to the "concrete case" of the "no-platforming of Germaine Greer". Any reasonable reader would assume that refers to an incident of no-platforming instead of its opposite.
Here is the next mention of Greer in the report. The text asks whether the University "should have overruled protestors" and "stepped in...and guaranteed Greer the right to speak". Again the strong implication is that this did not happen and Greer was "no platformed".
The authors could easily have added a footnote at this point explaining what actually happened in Cardiff. They did not.
This thread examining a detrans story puts me in mind of something that shocked me to the core fifteen years ago in early 2004. I’ve not often told this so there follows a mini thread of my own.
This time in 2004 was very sensitive. Our little team at Press for Change was carefully helping to support the government to get the Gender Recognition Bill through its parliamentary stages. It had already started in the Lords and faced a committee stage with evangelical-backed..
..opposition facing the government’s Bill minister Lord Filkin and and others from all parties supporting him. The heavy lifting of daily liaison work was handled on our side by my colleague Claire @2legged whose back room lobby efforts should never go unacknowledged in any..
..account of events. Our political backdrop was a small but determined effort by two evangelical groups touting very familiar lies about trans people and, perhaps more worrying, a couple of contemporary journalists (one a Guardian staffer and one a freelance) determined to tout..
..detransition scare stories as a way to perhaps cast doubt over formalising a legal recognition process. The thing that was obvious at the time was that their stories relied on constant recycling of the same 10-12 case stories, which they had discovered because they were the..
Found a podcast by Keira Bell talking about her reasons for detransitioning
— Lux \U0001f3f3\ufe0f\u200d\U0001f308 (@Lux_fae) February 2, 2021
Listened to it so you don't have to
Wherein, at the 24-30 min mark, keira talks about her reasons for detransition and admits she did it for her ideology alone.
Thread:
This time in 2004 was very sensitive. Our little team at Press for Change was carefully helping to support the government to get the Gender Recognition Bill through its parliamentary stages. It had already started in the Lords and faced a committee stage with evangelical-backed..
..opposition facing the government’s Bill minister Lord Filkin and and others from all parties supporting him. The heavy lifting of daily liaison work was handled on our side by my colleague Claire @2legged whose back room lobby efforts should never go unacknowledged in any..
..account of events. Our political backdrop was a small but determined effort by two evangelical groups touting very familiar lies about trans people and, perhaps more worrying, a couple of contemporary journalists (one a Guardian staffer and one a freelance) determined to tout..
..detransition scare stories as a way to perhaps cast doubt over formalising a legal recognition process. The thing that was obvious at the time was that their stories relied on constant recycling of the same 10-12 case stories, which they had discovered because they were the..
