BC CULTURE
Saved by @CodyyyGardner

📖 Creator economy reading list

As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:

• State of the market
• State of creators
• Trends and insights
• Platform strategy

👇

 How many creators are there? Who are the key players? What are the key trends? If you're looking for an overview of the creator economy, this is a great place to start.

https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine
A different take on the creator economy map, but equally as interesting. This map categorizes 150+ companies by creator lifecycle: content creation, audience growth and ownership, monetization, and biz ops.

https://t.co/928VB6uFJO by @HugoAmsellem
How do creators build wealth?
• Promote other people's products
• Sell their own products
• Invest

https://t.co/dMXiW6VFzn by @mariodgabriele
What do creators sell?
• Sharing profits w/ an audience
• Borrowing from Reddit
• The @MrBeastYT Flywheel

https://t.co/clxNk1NNm3 by @mariodgabriele
Creators have a hierarchy of needs that follow a rough priority order from creation through to monetization.

It's hard to build an audience without finding a good niche, and it's hard to make money if you haven't built an audience.

https://t.co/Qh3OBbq7ds by @petergyang
In 2008, @kevin2kelly proposed that the internet would enable creatives to skip the middlemen and make a good living by engaging and monetizing fans directly.

Today, creators can make the same amount of money from even fewer fans.

https://t.co/zv1g6nKoD7 by @ljin18
Just like millionaires have an average of 7 income streams, the most successful creators have multiple revenue streams.

Enter, the Multi-SKU Creator.

https://t.co/WUiAnq3nnA by @hunterwalk
With more creators, content, and choice than ever before, consumers are in a state of analysis paralysis.

The real scarcity isn’t content. It’s attention.

As the amount of content grows, so does the market for credible curators.

https://t.co/3KFdkYgOnE by @gaby_goldberg
3 broad trends driving the future of creators:
1. Everyone can be creators
2. They have direct, authentic connections to communities
3. Creators have new tools to monetize their work

(Use "influencer" and "creator" interchangeably here)

https://t.co/4gkRmx95f2 by @rex_woodbury
Peter outlines 8 creator platform models that are universal. A must-read for both creators and the creator economy industry.

https://t.co/pnsf2mY359 by @petergyang
If you’re a startup building a platform for creators, here are the key metrics you'll want to track across success, revenue, engagement, growth, and community.

https://t.co/HNFwWfxK7o by @ljin18
It’s a common belief that in online communities, 90% of users are consumers/lurkers, 9% are contributors, and 1% are creators. This is often called the 90-9-1 rule.

This study found that this ratio may no longer be true.

https://t.co/30l1zXpIlM by @HigherLogic
Super Fan: someone who wants authentic interactions with a creator, and is willing to pay a lot for them.

Startups can grow by helping creators make money through authentic interactions with super fans.

https://t.co/9BRj4ZzlGw by @petergyang
The creative economy looks a lot like the U.S. economy — there are a few big winners and a lot of people hustling to make a living and barely getting by.

Here are 10 strategies for fostering the creator middle class.

https://t.co/ZWL4qzKmOO, https://t.co/C84Yh154qw by @ljin18
An insightful response to Li's article above from a self-confessed middle class creator:

• The value of a shoutout from a large account
• Attention to capital conversion efficiency
• Creator monetization strategy

https://t.co/0dS1irJ4Bm by @jomaoppa
2020 was a breakout year for the creator economy
• Substack has 250k+ paid subs
• Patreon is now valued at $1.2B
• OnlyFans earned $300M in profit
• Cameo handled $100M transactions
• Twitch 2X'd the number of streamers

https://t.co/pHgBkT8eaU by @sarafischer
What am I missing?

More from Culture

foone
foone
@Foone
So I was talking to @gewt about Job: A Comedy of Justice and I came up with a theory that I think explains why Heinlein's late-period work is so kinda-terrible and why I still enjoy it so much


So Heinlein had always been very interesting in the short parts of his novels, like the little snippets inside chapters. He had a very fun writing style, and wrote some fun dialogue with fun characters, right?>
It probably comes from how much of his early stuff was short fiction

And I think what happened with a lot of his longer works is that he'd just start writing fun bits and hope it would end up going somewhere or having a bigger plot by the end. like eventually he'd figure out where this was going, then go back and rewrite it into a cohesive whole

and I'm sure he had editors that'd help this process. No editor would let you publish something as rambly and changing-gears-every-other-chapter as The Number Of The Beast, for example... unless you were God-King Of Science Fiction 1980s Robert Heinlein.

so basically I think what happened is that by the 80s (when he was in his seventies!!) he lost the drive to go back and rewrite and he was too Untouchable for editors to make him.
CULTURE
Lumina\u2728
Lumina✨
@Anaphora_Lumina
I present to you all, my (possibly) superthread On how and why the Unknown God from Genshin Impact, and The Herrscher of Void/God Kiana/Sirin from Honkai Impact!

First off! We’ll start with the obvious things that constitute a possible connection.

They share the same Japanese Voice actress! Rie Kugimiya.
Usually this is a stretch reason, but considering everything else, it’s not unlikely that it’s the same character.

Secondly, their Appearances.
The both have very long white hair with identical bang style, and a very noticeable small piece of hair on top that curls upwards. That’s a defining part Of all of Kiana’s hairstyles, and for it to be shared with this god says something.


Another notable thing is their eyes. They both have Glowing golden eyes with very similar appearances. They contain a ring, and a 4-point star pupil. Resemblant of a scope if you will. That’s The Herrscher of Void’s defining characteristic


If you’d even like to take a look at their outfits, there’s resemblances including the black fur collar, the designs on the torso and chest, and the use of something similar to coat tails/skirt. The Herrscher can change their outfit and they aren’t stuck with one. Sirin does this
CULTURE
Advertisement
Operation Cupcake
Operation Cupcake
@PhillipsBarrie
Tony Blair is LOTO, behind the scenes, other Blairites are involved too. Keir Starmer is just a front man, Alexandre Samuel Barros-Curtis is Labour's version of Dominic Cummings, he's THE top man. Everything makes sense from this perspective. #LabourLeak #StarmerOut 👇 #BREXIT


According to his LinkedIn profile, Barros-Curtis’s day job is as a consultant solicitor “Providing specialised legal advice in the area of derivatives and structured finance” in particular “Hedging, project financings, securitisations, credit derivatives” #LabourLeaks #HedgeFund

He has worked extensively on derivatives and structured finance matters in Europe and Hong Kong; as well as formerly working for the Clinton Foundation. Asked to comment on Mr Barros-Curtis and his role in the party Labour said they do not discuss staffing issues. #LabourLeaks

Starmer's team members were accused of what's called "DATA - scraping" - seeking to obtain certain information from a wider set of data. Mr Barros-Curtis was also the DATA controller for Keir's campaign website. Who hired Asaaf Kaplan and When?.

Tony Blair has said he would not want a left-wing Labour party to win a general election.

The former prime minister said that even if he thought a left-wing programme was the route to victory, he would not adopt one. 2015
CULTURE
Piers Robinson
Piers Robinson
@PiersRobinson1
.@bellingcat's attempt in their new book, published by
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission @marydejevsky @freddiesayers


1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:

2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660


3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….

4) .@bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:
CULTURE
Chris Pramas
Chris Pramas
@Pramas
I have decided to take a dive into the d20 System era, so today’s game is its starting point, Dungeons & Dragons Third Edition (2000) from Wizards of the Coast. I worked at WotC from 1998 to 2002 so I was there for the development, launch, and follow-up to 3E. #CuratedQuarantine


I did no design work on the core game, but I was in roleplaying R&D, so I was involved in the internal playtesting, meetings, and discussions. Everyone involved in 3E got a Player’s Handbook with their name embossed on the front cover. The pictures show mine. #CuratedQuarantine


Now AD&D Second Edition had been published in 1989 and WotC bought the ailing TSR in 1997, so it made sense to do a new edition. The goal was to retain the core of D&D but to rationalize the rules to make them more consistent & ideally easier to learn and play. #CuratedQuarantine

In previous editions, sometimes you wanted to roll high and sometimes you wanted to roll low. Sometimes you rolled a d20 and sometimes percentile dice. A lower armor class was better than a higher one, with the result that +3 armor actually reduced your AC. #CuratedQuarantine

This is the sort of stuff that 3E addressed successfully. There was a core mechanic for everything. Roll a d20, add modifiers, and try to hit a target number (hence the d20 System). #CuratedQuarantine
CULTURE

You May Also Like

Kaspars Ozolins
Kaspars Ozolins
@lettlander
THREAD: Meditations on marriage metaphors in Ruth

The book of Ruth is, of course, a story about a beautiful marriage. But even before the courtship and the wedding and the important genealogy at the end, we find interesting language that is strikingly reminiscent of Genesis 2:24


That important verse reads:

'Therefore a man shall leave [יַֽעֲזָב] his father and his mother and hold fast [וְדָבַ֣ק] to his wife, and they shall become one flesh.'

The verb עזב can be quite strong in force. For example, Joseph leaves behind [וַיַּעֲזֹ֤ב] his garment as he flees from Pharaoh's wife's sexual advances. Countless times, Israel is depicted abandoning the LORD, for example in Judg 2:12 [וַיַּעַזְב֞וּ], and going after other gods.

Likewise, the verb דבק is rather striking. Lot is mortified of disaster overtaking him [תִּדְבָּקַ֥נִי] as he flees from Sodom. Israel is commanded in Deut 10:20 to cling fast [תִדְבָּ֔ק] to the LORD and serve him and swear by his name.

Together they illustrate how radical God designed marriage to be. Marriage is a real severing of family relations in order to form a new, permanent bond with another human being.

Something very similar to this takes places in Ruth's life.
HISTORY
Meet Shah
Meet Shah
@ms89_meet
List of companies with more than 50% Market Share:

1) Maruti Suzuki (passenger cars)
2) APL Apollo (structural & pre galvanized tubes)
3) CDSL (investors accounts)
4) Interglobe Aviation (air traffic passengers)
5) GMM Pfaudler (glass lined equipment)

6) Asian Paints (decorative paints)
7) Colgate (oral care)
8) Symphony (coolers)
9) PGHH (female care & vaporub)
10) La Opala Rg (opalware)
11) HLE Glasscoat (filtration & drying equipment)
12) Delta Corp (online poker games)
13) Bajaj Auto (3W segment)
14) Vinati Organics (IBB)

15) OCCL (insoluble sulphur)
16) LMW (textile machinery)
17) Bajaj Consumer (almond hair oil)
18) Indiamart Intermesh (online B2B Classified space)
19) Vst Tillers (power tillers)
20) Sanghvi Movers (overall domestic crane hiring market)
21) Emami (antiseptic & male grooming)

List of companies with more than 60% Market Share:

1) Concor (domestic container cargo transport)
2) Exide (lead batteries)
3) Naukri (Indian job market space)
4) Praj (ethanol plant installing)
5) ACE (mobile & tower cranes)
6) Pidilite (adhesives)
7) Jamna Auto (leaf spring)

8) CAMS (RTA within mutual fund industry)
9) Time Technoplast (polymer based industrial packaging)
MONOPOLIES , STOCKS , EQUITIES
Advertisement
Erik Torenberg
Erik Torenberg
@eriktorenberg
1/ Someone emailed me asking how to break into VC, so I wanted to answer on Twitter where others could see and contribute to the conversation.

2/ “Being a VC” can mean a lot of different things, so it’s worth asking:

What actual activities do you want to do?

- Deep market analysis?
- Be in the flow of information and people?
- Make deals?
- Work closely w/ founders over time (e.g take board seats?)
- Manage capital?

3/ It’s worth specifying what type of VC you might like to become — as there are different archetypes. E.g.

- Benchmark (Lead series A/B - couple investments a year)
- First Round (Lead seed rounds, partner w/ a few companies a year)
- SV Angel (Make lots of seed investments)

4/ Continued:

Expa - Incubate companies

YC / Village Global - Build a platform to help entrepreneurs at scale

Do you want to join a firm or start one? There’s a lot to consider.

Different paths will require different skillsets & sets of experiences.

5/ Since the person who wrote the email is a young person trying to break into VC by joining a firm (and who doesn’t want to start a company), I’ll tailor this tweet storm to that goal. There’s some overlap.
STARTUPS
Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Agastya Muni & Kaveri River
#story
This is a story which describes how River Kaveri was brought on earth by Agastya muni. There was a king named Kavera lived in the Brahmagiri hills who prayed to Brahma for a child. He was blessed with a daughter whom he named Kaveri.


Agastya muni married her. A demon, named Shoorapadma, wanted to trouble people so he prevented rain from reaching South India. As a result famine occurred in South India.
Agastya Muni who came that way was very sad seeing this. He started to pray Mahadeva for a solution.


Shiva gave him small amount of Ganga water in his Kamandalu (small pot) and said wherever you spill this water the river will flow from there. Agastya Muni travelled lot of places to find a suitable place to pour water. Feeling tired he kept his Kamandalu and took rest.


At that time Ganesha took a form of crow and perched on the Kamadalu and made a hole that water began to flow as river Kaveri. This place is now called as Talakaveri (Karnataka), located in the Brahmagiri hill.


Tala Kaveri has temple for Agastheeswara, which denotes the story between Kaveri and Agasthya muni. Kaveri is a part of Ganga, thus, also called Dakshina Ganga.
🙏🕉🙏
ALL
Ethan \U0001f468\u200d\U0001f3a4
Ethan 👨‍🎤...
@Booligoosh
First update to https://t.co/lDdqjtKTZL since the challenge ended – Medium links!! Go add your Medium profile now 👀📝 (thanks @diannamallen for the suggestion 😁)


Just added Telegram links to https://t.co/lDdqjtKTZL too! Now you can provide a nice easy way for people to message you :)


Less than 1 hour since I started adding stuff to https://t.co/lDdqjtKTZL again, and profile pages are now responsive!!! 🥳 Check it out -> https://t.co/fVkEL4fu0L


Accounts page is now also responsive!! 📱✨


💪 I managed to make the whole site responsive in about an hour. On my roadmap I had it down as 4-5 hours!!! 🤘🤠🤘
MAKERS