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Most Popular on 8th of October, 2020
Most Popular on 7th of October, 2020
Thread 🧵

Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!
Okay, let's go!
1/x
Gen-X? Who are they?
Gen-X (short for Generation X) are basically people with birth years around 1960–1980. That’s basically our (millennials’) parents!
2/x
Check out this detailed case study by @zainab_delawala
📮 Communication/Community
This is the primary feature of WhatsApp.
This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small
Can a movie (96') change how people use an app (Whatsapp)?
— Rajesh Raghavan (@rajeshraghavan_) October 1, 2020
YES. It can.
Let's see how\U0001f440 pic.twitter.com/BV0scQ2KEc
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.
- Forward messages received mostly are written in vernacular languages. They are all well scripted.
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Most Popular on 6th of October, 2020
So let’s talk about that!
Donald Trump has spent the last few months trying to ban TikTok.
— Sophia Smith Galer (@sophiasgaler) October 6, 2020
But I've found videos that suggest his re-election campaign might be using a TikTok hype house to track how well pro-Trump messaging performs on there. My story and a \U0001f6a8 thread \U0001f6a8 below. https://t.co/2XWLTRKLqq
Super glad I could be of help btw :P
Anyhoo: my background = senior web dev, data analysis a specialty, worked in online marketing/advertising a while back
You’ve got this big TikTok account that’s ostensibly all volunteer, just promoting Trump’s app because they’re politically minded and all that.
Noooooope. They’re being paid.
Sophia says it’s just possible (journalist speak I assume) but I know exactly what I’m looking at and these guys, Conservative Hype House, are getting paid to drive traffic and app installs for Trump.
So how do you know that, Claire?
Welp, they’re using an ad tracking system that has codes assigned to specific affiliates or incoming marketing channels. These are always ALWAYS used to track metrics for which the affiliate is getting paid.
Most Popular on 4th of October, 2020
Most Popular on 3rd of October, 2020
The goal?
Learn how to craft interesting threads, and grow a following. It (mostly) worked.
- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes
Here's what I learned. Quick thread 👇👇
To start, here's the most popular thread I've written.
Thoughts on what made it work, below.
Nikola Tesla was the greatest inventor of his era. He died penniless and alone, swindled by both Thomas Edison and JP Morgan.
— Mario \U0001f98a (@mariodgabriele) September 2, 2020
A thread \U0001f447\U0001f447\U0001f447 pic.twitter.com/80Gco1e6uq
1. Quality
The threads that performed best were (usually) the ones I put the most effort into.
One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.
It's worth taking the time to craft your
[Story time]
— Mario \U0001f98a (@mariodgabriele) July 30, 2020
Yesterday, Jeff Bezos testified in front of Congress. It was almost exactly 15 yrs ago that Amazon introduced itself to the world.
We have all heard some version of his story. But in investigating his childhood, I was surprised to find much that has gone unshared. pic.twitter.com/CDaIAA0Fzj
2. Timeliness
Capitalizing on the news can be one way to expand viewership.
When Fornite launched its #FreeFortnite campaign, I wrote this thread.
At the time, it was my 2nd best performing thread. It also introduced me to the lovely
Fortnite is standing up to Google and Apple.
— Mario \U0001f98a (@mariodgabriele) August 13, 2020
They're offering 20% discounts to players that buy digital currency in the app, bypassing the payment systems of Big Tech.
This is a thread about the game's humble beginnings. \U0001f447
(All likes + RTs appreciated! \U0001f64f) pic.twitter.com/Zg5Lr3hDRu
3. Narrative Arc
Have a clear start and end in your mind.
I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.
A book about lichen saved Amazon from going out of business.
— Mario \U0001f98a (@mariodgabriele) August 10, 2020
A thread \U0001f447 pic.twitter.com/kgfmBf4Dsj