Sometimes I wonder if we should be building certain types of African organizations with obvious gaps in people resourcing?Then I remember what my uncle and his friends did for the financial sector with MAYO and PTC.

Edtech has actually been in Africa longer than we think.

MAYO/PTC was actually the first Ed-Tech company in Nigeria and also the first place I worked and did my NYSC. We took UK accountancy and banking institute materials and used tech to modify and republish local versions of study text for students preparing for professional exams.
We also provided prep classes and corporate training. This was how we also started @SwiftaSystems, it was initially from tech training before we moved to product development and services.

For tech, we were self-taught but we created a new market for ourselves with education.
Education ALWAYS comes first before adoption when it comes to tech. We aren't doing nearly enough at the moment. Everyone wants to build products for the educated market and ignore the uneducated market. Uneducated doesn't mean formal school, it is about industry and paradigms.
Current Ed-Tech initiatives are focusing on basic education but market education is a significant opportunity. No matter how simple you think your product is to use, there will be many who will not use it until they understand the fundamentals and why it exists at all.
ALL industries need market education and it is best as a collaborative effort. Many people wait for others to educate the market before they jump in but also lose brand advantage.

India taught me a lesson on how tech education can create a larger market for tech overall.
Teaching people how to use basic tech products for business will go a longer way to create a larger market for tech products than any digital marketing effort.

Maybe @BWLawal and others will crack this and I am willing to put small change and effort.
A lot of customer service issues happen because of a lack of customer education. I still remember how we started ECONET Nigeria and Francis Osakonor the CMO decided we should educate the general market about GSM on newspapers months before launch. We also had the best call center
Massive GSM adoption happened because the market was primed and educated. The informal dealer network pioneered by MTN also became a very good user education channel. Most of the material passed to the channel was as much to educate than just sell. It all paid off as we can see.

More from Osaretin Victor Asemota

More from World

You May Also Like

I hate when I learn something new (to me) & stunning about the Jeff Epstein network (h/t MoodyKnowsNada.)

Where to begin?

So our new Secretary of State Anthony Blinken's stepfather, Samuel Pisar, was "longtime lawyer and confidant of...Robert Maxwell," Ghislaine Maxwell's Dad.


"Pisar was one of the last people to speak to Maxwell, by phone, probably an hour before the chairman of Mirror Group Newspapers fell off his luxury yacht the Lady Ghislaine on 5 November, 1991."
https://t.co/DAEgchNyTP


OK, so that's just a coincidence. Moving on, Anthony Blinken "attended the prestigious Dalton School in New York City"...wait, what? https://t.co/DnE6AvHmJg

Dalton School...Dalton School...rings a

Oh that's right.

The dad of the U.S. Attorney General under both George W. Bush & Donald Trump, William Barr, was headmaster of the Dalton School.

Donald Barr was also quite a


I'm not going to even mention that Blinken's stepdad Sam Pisar's name was in Epstein's "black book."

Lots of names in that book. I mean, for example, Cuomo, Trump, Clinton, Prince Andrew, Bill Cosby, Woody Allen - all in that book, and their reputations are spotless.
Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.