In outbound sales it's the same.
1/ I recently read about Adjacent User Theory and, despite it being focused on expanding existing users. thought there were some great takeaways about prospecting.
In outbound sales it's the same.
- Use the 80/20 rule: 20% of the leads you reach out to should fall outside of your current core prospect profile.
I was running outbound for a last-mile logistics platform focused on grocery retail. I (in this case accidentally) included a batch of non-grocery retailers in the lead list. Turns out the response rate for non-grocery was 10x that of grocery.
More from Startups
5 Micro Skills That Will Improve Your Life Drastically
// A THREAD //
Even the small things compound over time... and become huge.
And they become HUGE.
This is the list of small skills that will improve your life A LOT over time, you can't even imagine how much... before you give it a try.
I'll present the skills in form of mini challenges.
1. Type with all ten fingers 10 days - 10 mins in the morning.
Most of us spend a lot of our time behind the computer typing.
Yet, not many people know how to write with all ten fingers —> drastically faster.
You can learn it for free here:
https://t.co/ow2WTHrXBJ
2. Make at least one Zap
Zappier allows you to make micro workflows between the applications you use.
Let's say you have to calendars (work and normal) and you want to sync them all the time —> Zappier
2b. You send an email every month remind your customers to pay the maintenance fee + reminder them if they won't —> Zappier
You want an email notification every time someone edits a Google sheet —> Zappier
Basic version is free. @zapier
// A THREAD //
Even the small things compound over time... and become huge.
And they become HUGE.
This is the list of small skills that will improve your life A LOT over time, you can't even imagine how much... before you give it a try.
I'll present the skills in form of mini challenges.
1. Type with all ten fingers 10 days - 10 mins in the morning.
Most of us spend a lot of our time behind the computer typing.
Yet, not many people know how to write with all ten fingers —> drastically faster.
You can learn it for free here:
https://t.co/ow2WTHrXBJ
2. Make at least one Zap
Zappier allows you to make micro workflows between the applications you use.
Let's say you have to calendars (work and normal) and you want to sync them all the time —> Zappier
2b. You send an email every month remind your customers to pay the maintenance fee + reminder them if they won't —> Zappier
You want an email notification every time someone edits a Google sheet —> Zappier
Basic version is free. @zapier