1/ Creating content on Twitter can be difficult. A thread on the stack of tools I use to make my life easier

2/ Thread writing

Chirr app

Price: Free

What I like: has a nice blank space for drafting and a good auto-numbering feature

What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics

https://t.co/YlljnF5eNd
3/ Video editing

Kapwing

Price: Free

What I like: great at pulling vids from youtube/twitter and overlaying captions + different audio on them

What I don't: Can't edit content older than 2 days on the free plan

https://t.co/bREsREkCSJ
4/ Meme making

Imgflip

Price: Free

What I like: easiest way to caption existing meme formats, quickly

What I don't: limited fonts

https://t.co/sUj13VlPiO
5/ Inspiration

iPhone notes app

Price: Free

What I like: no frills & easily accessible. every thread i write starts as an idea in notes

What I don't: difficult to organize
6/ Inspiration cont.

Roam research

Price: $15/month

What I like: helps me flesh out ideas. works like my brain works

What I don't: no mobile app

https://t.co/kPPdIsLFe8
7/ Higher lift visual content

Adobe Photoshop

Price: $10/month

What I like: been using since high school so very natural

What I don't: makes computer sound like 747 taking off

https://t.co/cKt1CPcJx9
8/ Tab overload

OneTab chrome extension

Price: Free

What I like: makes computer 10x faster

What I don't: sometimes it runs a little slow when its in the process of working its magic

https://t.co/7DZtd6Uc1k
9/ Playlists for thread writing

Flow State newsletter

Price: Free

What I like: sends new Spotify playlists every day with great focus music

What I don't: not a whole lot!

https://t.co/zGQzyjwnwA
10/ Final thoughts on tools

-paid doesn't necessarily mean better

-find the RIGHT tool for the specific task you need to complete, not the buzziest

-constantly search for ways to make your life easier

What tools do you use?

More from Social media

I wrote 30 Twitter threads in 30 days.

The goal?

Learn how to craft interesting threads, and grow a following. It (mostly) worked.

- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes

Here's what I learned. Quick thread 👇👇

To start, here's the most popular thread I've written.

Thoughts on what made it work, below.


1. Quality

The threads that performed best were (usually) the ones I put the most effort into.

One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.

It's worth taking the time to craft your


2. Timeliness

Capitalizing on the news can be one way to expand viewership.

When Fornite launched its #FreeFortnite campaign, I wrote this thread.

At the time, it was my 2nd best performing thread. It also introduced me to the lovely


3. Narrative Arc

Have a clear start and end in your mind.

I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.

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In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.