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Amanda Goetz
Amanda Goetz
@AmandaMGoetz
Marketing 101

How to build a brand strategy from 0-1: a guide for startups

// 🧵

Reminder: brand strategy should be done WITH your Head of product and Head of Ops vs presented to them.

This creates buy-in and alignment on why this is important from day 1.

Brand strategy is NOT a marketing plan.

Brand strategy is WHY you will win.

Marketing plan is HOW: levers you will pull to hit your goals.

Step 1: Review Competitive Landscape

Do tear downs.
Understand leading value props.
Interview users of your competition to understand what’s working, what’s not.

Know who the players are and where they play vs where you will play.

Step 1b: Create your “ONLY” statement

Complete this sentence

We are the only brand that does x, y and/ or z.

Are you better, faster, cheaper? What makes you different and how would you say that efficiently.
MARKETING
Amanda Natividad
Amanda Natividad
@amandanat
Being creative is draining.

Here's my cheat sheet so you'll never run out of marketing inspiration.

12 easy ways to generate content ideas:

1/ Look at replies.

LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.

What questions did they ask? What was most liked or shared?

2/ Talk to your personal Customer Advisory Board.

You have a few customer BFFs, right? Email or text them hello.

See how they're doing, ask what's on their mind, or get their opinion on a recent post you


3/ Read through customer support tickets.

Look for common and recent pain points. Write something that guides readers to the solution.

4/ Ask your sales team for FAQs.

Or skim their notes in the CRM. Uncover reasons customers don't sign on.

Let that guide your next playbook or case study.
MARKETING
Brian Bourque
Brian Bourque
@bbourque
Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:

1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter


2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach


2. SEO (continued)

Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive


3. Organic Twitter

Learn how Aadit Sheth writes killer threads that have earned him over 80K
MARKETING
Barrett O'Neill
Barrett O'Neill
@barrettjoneill
I've created $10,000,000 in traffic value:

Here's everything you need for a *simple* SEO strategy that works: 🧵

The secret for SEO success is not advanced strategies & cutting edge ideas.

It's a simple plan paired with consistent execution.

To succeed, view SEO through the proper lens -- building equity into online presence.

It takes time & effort.

The 5-Step Simple SEO Strategy:

1. Keyword Research:

Identify the search terms that have a combination of search volume & intent.

Intent = why is this being searched?


Types of Keyword Intent:

Information: Shoes
Brand: Nike Shoes
Purchase: Best basketball shoes

Mix in all 3 -- to drive traffic & conversions.

The further down the funnel, the less volume, but higher purchasing intent.

2. On Page SEO:

Insert keywords into the proper places, so search engines understand site topic and target keywords.

- Page Titles
- Meta Descriptions
- Alt Text
- Content Structure (H1/H2/H3)

These are signals that algorithms use as information to influence rankings.
MARKETING