LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
Being creative is draining.
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you published.
https://t.co/eVAOorYBAe
Actual marketing hack: Create your own personal Customer Advisory Board.
— Amanda Natividad (@amandanat) June 15, 2021
1. Get to know 3-4 of your customers.
2. Befriend them naturally.
3. Run ideas by them \u2014 copywriting, blog topics, events, etc.
Look for common and recent pain points. Write something that guides readers to the solution.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
See your product through your customer's POV.
Better yet, join 3 demos and create content that reduces time for your sales team and customers.
A refreshed deck. A punchy Loom video. A new email sequence.
Aside from topic ideas, you'll also get to hear your customers' voice, tone and vocabulary, and maybe even get a sense of their lifestyle.
(h/t @rhythm_b)
You'll see what readers are searching for when they stumble upon your site.
Look at the queries that garnered impressions but no clicks. Even better if it's "how to" content.
(h/t @stephiehardman)
Maybe it's a competing brand. Or maybe it's a brand you admire.
Analyze how they structure the content, and stick around for Q&A to see if any of the questions inspire you.
Run a @sparktoro search for a Twitter account your audience follows.
You'll see common phrases they use, other social accounts they follow, websites they visit, and more. Get inspired.
(Shameless plug, but hey, we offer a free plan.)
Many of us are still WFH, so we're having fewer hallway convos. That's where great ideas come from.
Try to recreate that serendipity.
See if you can hop on a same-day call with a coworker and just catch up. Riff on ideas.
Step away from your computer. Put in your headphones, and play an industry podcast while you do a mindless chore. We get our best ideas when we're moving.
Listen, react, and pay attention to your "Ooh!" moments.
Take all the content you've ever created on a given topic, and bundle it into a guide:
• 16 Ways to Do X
• The Definitive Guide to Y
• Everything You Need to Know About Z
If you have a solid SEO strategy, collecting this should be easy.
You'll have to follow me to find out: @amandanat
Meantime, get more great ideas from my friends in these replies. 👇🏼
https://t.co/bXOqUKzePz
Quick ways for marketers to generate content ideas:
— Amanda Natividad (@amandanat) July 27, 2021
\u2705 Read through customer support tickets
\u2705 Re-read a blog post from 2 weeks ago and ask yourself follow-up questions
\u2705 Ask your sales team for a FAQ
More from Marketing
A thread of marketing tools. Some you may have heard of, some you definitely haven't.
Each link is an affiliate link. The 98 tools linked to here are just a small part of the 5k+ tools listed on https://t.co/3wamEl3B3Q
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Logic Hop
https://t.co/yohwqYclMi
Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.
2/99
Improvely
https://t.co/bXiZPYQk4Y
Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic
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HumCommerce
https://t.co/vgdCvgajpx
An analytics tool which records ALL visitor activities. It even tells you keywords for which you’re ranking on Google and Bing!
4/99
OptInMonster
https://t.co/m7Tvrgwue3
Powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.
5/99
Each link is an affiliate link. The 98 tools linked to here are just a small part of the 5k+ tools listed on https://t.co/3wamEl3B3Q
1/99
Logic Hop
https://t.co/yohwqYclMi
Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.
2/99
Improvely
https://t.co/bXiZPYQk4Y
Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic
3/99
HumCommerce
https://t.co/vgdCvgajpx
An analytics tool which records ALL visitor activities. It even tells you keywords for which you’re ranking on Google and Bing!
4/99
OptInMonster
https://t.co/m7Tvrgwue3
Powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.
5/99
big louis winthorpe III energy
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
they're the cheapest classic car on the market https://t.co/imorvNSZcI
— Zoomcock Archivist \U0001f30b (@canderaid) December 17, 2020
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
![Peter McCormack [Jan/3\u279e\u20bf \U0001f511\u220e]](https://pbs.twimg.com/profile_images/1524287442307723265/_59ITDbJ_normal.jpg)