David Ogilvy is the King of Copywriting.

And in 1982 he writes a 38 lesson manifesto titled

"How to create advertising that sells"

Here are the top 7 tips that you can use today:

Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them having been taught before.

In that spirit, here's some quick Things Many People Find Too Obvious To Have Told You Already.

Your idea is not valuable, at all. All value is in the execution. You think you are an exception; you are not. You should not insist on an NDA to talk about it; nobody serious will engage in contract review over an idea, and this will mark you as clueless.

Technologists tend to severely underestimate the difficulty and expense of creating software, especially at companies which do not have fully staffed industry leading engineering teams ("because software is so easy there, amirite guys?")

Charge more. Charge more still. Go on.

The press is a lossy and biased compression of events in the actual world, and is singularly consumed with its own rituals, status games, and incentives. The news necessarily fails to capture almost everything which happened yesterday. What it says is important usually isn't.

Companies find it incredibly hard to reliably staff positions with hard-working generalists who operate autonomously and have high risk tolerances. This is not the modal employee, including at places which are justifiably proud of the skill/diligence/etc of their employees.

The BATTLE OF PAVAN KHIND (13 July 1660)

300 MARATHAS against 10000+ ADIL SHAHI TROOPS

A Sparta style last man stand at a mountain pass which ensured Shivaji Maharaj's safety.

Valour, loyalty and sacrifice!

Baji Prabhu Deshpande was one of the most able lieutenants of Shivaji. He sacrificed his life defending Shivaji in a heroic last stand known as the "Battle of Pavan Khind" in which his force was hugely outnumbered.(1)

In this battle he became a martyr, but managed to halt the enemy forces for several hours, which secured Shivaji’s safety and victory on another front. Without this heroic last stand Shivaji’s glorious career may have been cut short.(2)

Baji Prabhu was senior to Shivaji. In the beginning he opposed Shivaji being from a rival Maratha clan, but realised that Shivaji stood for national resurgence. Henceforth he became a friend and loyal supporter of Shivaji.(3)

In 1660, Shivaji was trapped in the fort of Panhala, under siege and vastly outnumbered by an Adilshahi army led by general Siddhi Jauhar.(4)

Oleg Karpov pisze, że gdyby Siergiej Sirotkin zdobył w pierwszej części sezonu więcej punktów od Strolla, to jego kontrakt z automatu zostałby przedłużony na kolejny sezon. Tak się nie stało i Williams ma możliwość szukania innych opcji i to właśnie robi. #F1pl

Czego w artykule brakuje, to informacji, że SMP prawdopodobnie przekazało Williamsowi część środków na sfinansowanie sezonu 2019. W przypadku zakończenia współpracy ekipa z Grove będzie musiała zwrócić te środki. #F1pl

To tłumaczy wysokie kwoty jakich Williams ma oczekiwać za fotel od nowego kierowcy. Jest pewnie próg opłacalności i dopóki nie zostanie osiągnięty, to zmiana z finansowego punktu widzenia nie będzie się zwyczajnie opłacała. #F1pl

Tyle można znaleźć w oświadczeniach prasowych... 😂😂😂

Ok, I'll hop on this Elizabeth Warren/Native American testing bandwagon (gently and non-politically).

I've been a @23andMe customer for a while, and have followed their ancestry updates closely.

All is more or less as expected....except for this bit about Native American.

The family is almost completely composed of Spanish peasants (from various regions) who emigrated, along with a massive wave in the late 19th-cent./early 20th-cent., to Cuba back when it was a booming economy (richer than Spain's) and worth emigrating to (Communism killed that).

Also, the native population of Cuba was annihilated early on---was the first place the Spanish colonized after all. Having a native background in Cuba would be like having the same in, say, Massachusetts, particularly if you're (say) mostly Irish. Just really, really unlikely.

(Note: the North African/Arab background is less mysterious. The Iberian peninsula was part of the Muslim world for centuries. It would be odd *not* to have some Arab/Middle Eastern background coming from Spain. Given the family is mostly from Northern Spain, it's small though.)

I have a Spanish passport, have been back to the ancestral villages in Spain, seen the church where my grandmother was baptized, my grandfather told me stories about growing up as the child of Spanish colonists in rural Cuba. The native bit just clashes with all the family lore.