"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"
@mkobach
If you build a great product and no one knows, did it happen?
@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool
10 LESSONS from 10 of the BEST Marketers👇🧵
"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"
@mkobach
• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona
• Create shareable content—audience promos for u
• Authenticity
• Interactive strategies since everything is digital. Create EXPERIENCES
@JunaeBrown
Every piece of content have 3 things:
- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY
@AmandaMGoetz
"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."
@JuiceboxCA
"Avoid getting hooked on paid marketing.
It drives quick growth but is expensive, easily replicated and therefore less defensible.
Plant the seeds of organic growth early to reduce reliance on paid marketing and drive down CAC over time."
@KyleTibbitts
"Wildly popular or 'viral' brand posts aren’t subjected to multiple edits, pulled from a content plan or scheduled.
Viral posts happen when a social team is empowered to respond in real-time, in relevant ways to fleeting but remarkable social moments."
@jenalyson
Create a visual identity:
@MorningBrew = ☕
@AndrewYang = 🧢
When you run into another "☕" on twitter, you know they read the Brew.
community=built
@tobydoyhowell
"Pay attention to what people are posting.
We crave nostalgia. We crave songs from our childhood. We crave the stories that made us laugh - made us cry.
Our connection is emotional.
How is your brand tapping into the emotions of your audience?"
@ThatChristinaG
10. Enough Research
9. A Handful of Objectives
8. Realistic Differentiation
7. Multi-Channel Mix
6. Long & Short
5. Mass & Targeted
4. Sufficient ESOV
3. Codes, Applied, Ridiculously
2. Creativity
1. Brand Size
@markritson
"As you create content or plan out marketing campaigns...
70 percent of your efforts should be low-risk.
20 percent of your efforts should be innovative.
10 percent of your efforts should be high-risk."
@TheCoolestCool
More from Chris Hladczuk
David Ogilvy is the King of Copywriting.
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
Can't get a job at Facebook?
You can always sell your startup to Zuckerberg for $19 billion.
Here's the crazy story of WhatsApp👇
Jan Koum met Brian Acton in 1998.
They spent 9 years working together at Yahoo and became good friends.
But in 2007, they both left Yahoo with some cash and no plans.
At first Acton and Koum applied to Facebook
...and failed
they were proud members of the "Facebook reject club"
In January 2009, Jan Koum bought an iPhone and thought,
"Wow, this new App Store could be huge."
At the time, the App Store was 7 months old.
So he met with a friend named Alex Fishman to brainstorm app ideas.
Koum thought it would be fun to put statuses next to friends' names in your address book.
So he went to RentACoder..com to hire a guy to build the 1st version.
You can always sell your startup to Zuckerberg for $19 billion.
Here's the crazy story of WhatsApp👇
Jan Koum met Brian Acton in 1998.
They spent 9 years working together at Yahoo and became good friends.
But in 2007, they both left Yahoo with some cash and no plans.
At first Acton and Koum applied to Facebook
...and failed
they were proud members of the "Facebook reject club"
In January 2009, Jan Koum bought an iPhone and thought,
"Wow, this new App Store could be huge."
At the time, the App Store was 7 months old.
So he met with a friend named Alex Fishman to brainstorm app ideas.
Koum thought it would be fun to put statuses next to friends' names in your address book.
So he went to RentACoder..com to hire a guy to build the 1st version.
More from Marketing
Digital ad spend is up 31% this year.
More competition, more expensive clicks.
How to master 5 FREE marketing channels:
1. Email Newsletters
Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter
2. SEO
Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach
2. SEO (continued)
Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive
3. Organic Twitter
Learn how Aadit Sheth writes killer threads that have earned him over 80K
More competition, more expensive clicks.
How to master 5 FREE marketing channels:
1. Email Newsletters
Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter
1/ How 7-Figure Newsletters Work
— Ethan Brooks (@damn_ethan) July 11, 2021
Stoked to get back to writing about newsletters here.
For easy reference, you can find all the threads below (will keep this updated).
Based on months of dedicated research and dozens of interviews with operators across the industry.
Enjoy! pic.twitter.com/EMnenqRxYs
2. SEO
Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach
My 30-step SEO strategy for startups based on 4 years of learnings, marketing & growing my startups to 1 million+/month organic traffic. pic.twitter.com/8OQhF8K6Tl
— Hrishikesh Pardeshi (@hrishiptweets) November 18, 2021
2. SEO (continued)
Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive
I have 15+ years of digital marketing experience.
— Yannick | Marketing & Growth (@Yannick_Veys) July 12, 2021
I condensed everything I know about SEO in one single thread including videos from industry experts.
When you finish this thread you can literally start your own SEO agency and start making money online.
3. Organic Twitter
Learn how Aadit Sheth writes killer threads that have earned him over 80K
The Twitter algorithm loves threads.
— Aadit Sheth (@aaditsh) September 6, 2021
If you struggle with writing, know I used to as well.
I eventually overcame it.
6 steps to writing threads that crush it on Twitter:
You May Also Like
MASTER THREAD on Short Strangles.
Curated the best tweets from the best traders who are exceptional at managing strangles.
• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria
How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr
• When to sell
• How to do Adjustments
• Exit
Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in
1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr
• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only
2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.
• Identified a reversal and sold puts
• Puts decayed a lot
• When achieved 2% profit through puts then sold
Curated the best tweets from the best traders who are exceptional at managing strangles.
• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria
How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr
• When to sell
• How to do Adjustments
• Exit
1. Let's start option selling learning.
— Mitesh Patel (@Mitesh_Engr) February 10, 2019
Strangle selling. ( I am doing mostly in weekly Bank Nifty)
When to sell? When VIX is below 15
Assume spot is at 27500
Sell 27100 PE & 27900 CE
say premium for both 50-50
If bank nifty will move in narrow range u will get profit from both.
Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in
Few are selling 20-25 Rs positional option selling course.
— Mitesh Patel (@Mitesh_Engr) November 3, 2019
Nothing big deal in that.
For selling weekly option just identify last week low and high.
Now from that low and high keep 1-1.5% distance from strike.
And sell option on both side.
1/n
1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr
• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only
Sold 29200 put and 30500 call
— Mitesh Patel (@Mitesh_Engr) April 12, 2019
Used 20% capital@44 each
2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.
• Identified a reversal and sold puts
• Puts decayed a lot
• When achieved 2% profit through puts then sold
Already giving more than 2% return in a week. Now I will prefer to sell 32500 call at 74 to make it strangle in equal ratio.
— Mitesh Patel (@Mitesh_Engr) February 7, 2020
To all. This is free learning for you. How to play option to make consistent return.
Stay tuned and learn it here free of cost. https://t.co/7J7LC86oW0
