Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:

1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter empire:

https://t.co/D40rai5uNn
2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach SEO:

https://t.co/m3Hpglgj0k
2. SEO (continued)

Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive deeper.

https://t.co/ubaYLWj7fY
3. Organic Twitter

Learn how Aadit Sheth writes killer threads that have earned him over 80K followers:

https://t.co/xueqm735kV
4. Community

Follow the Bored Ape Yacht Club (342K followers) for a blueprint on community.

What began with ape NFTs has evolved into a wild subculture that includes clothing, meetups, mutants, online games and aping into a whole new way of life.

https://t.co/8LJlqajb16
5. Cold Email (B2B)

Learn how Will Cannon has built a $70M B2B SaaS company by perfecting cold outreach:

https://t.co/7oWXDSg31h
Thanks for reading!

If you're into marketing and startups, follow me at @bbourque for 1-2 threads each week.

Peace.

More from Brian Bourque

22 Powerful Ideas from Startup Founders

Startups succeed when they solve


Choose your customers


Resist the lure of new ideas when the real work begins:


Consider all paths and points of
A professional logo could cost your startup $1,000 or more.

But logos don't generate customers.

How to design a killer startup logo in 5 minutes, for free:

New entrepreneurs often get hung up on trivial details like logos.

It's what Paul Graham calls "playing house":

Focusing on the trappings of business instead of what really drives growth.

So let's solve your logo problem in 5 minutes.

First off, let's head over to Logo To Use:
https://t.co/kDBddyYXuM

This insane site has millions of pro-quality logos that are free to use.

Their license is 100% clear. No concerns here:


We're going to pick a random design.

This one looks good: "Hues"


Oh no! Our startup is not called "Hues".

Not to worry. Click that Download button and save the Hues SVG file to your desktop.

Note: SVG stands for "Scalable Vector Graphics".

At the end of this tutorial you'll have a file that looks crisp at any size.
Startups are HARD.

But you can reduce mistakes by learning from the best.

10 threads to 10x your startup progress:

First-Time Founder Mistakes

Who: @siddharthm83

You'll learn: Hiring, firing and everything in


The CEO's Job

Who: @theryanking

You'll learn: How the CEO makes a company


A Great Onboarding Experience

Who: @RamliJohn

You'll learn: How to wow + hook new


Building an MVP as a Non-Technical Founder

Who: @myfriendjanine

You'll learn: Simple steps to get from problem to

More from Marketing

I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓

1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

https://t.co/8P2YJ3Jrf0


2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google

3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.
A thread of marketing tools. Some you may have heard of, some you definitely haven't.

Each link is an affiliate link. The 98 tools linked to here are just a small part of the 5k+ tools listed on https://t.co/3wamEl3B3Q

1/99

Logic Hop

https://t.co/yohwqYclMi

Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.

2/99

Improvely

https://t.co/bXiZPYQk4Y

Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic

3/99

HumCommerce

https://t.co/vgdCvgajpx

An analytics tool which records ALL visitor activities. It even tells you keywords for which you’re ranking on Google and Bing!

4/99

OptInMonster

https://t.co/m7Tvrgwue3

Powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.

5/99

You May Also Like

The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.


In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!