Marketing 101

How to build a brand strategy from 0-1: a guide for startups

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Ok, I'll hop on this Elizabeth Warren/Native American testing bandwagon (gently and non-politically).

I've been a @23andMe customer for a while, and have followed their ancestry updates closely.

All is more or less as expected....except for this bit about Native American.

The family is almost completely composed of Spanish peasants (from various regions) who emigrated, along with a massive wave in the late 19th-cent./early 20th-cent., to Cuba back when it was a booming economy (richer than Spain's) and worth emigrating to (Communism killed that).

Also, the native population of Cuba was annihilated early on---was the first place the Spanish colonized after all. Having a native background in Cuba would be like having the same in, say, Massachusetts, particularly if you're (say) mostly Irish. Just really, really unlikely.

(Note: the North African/Arab background is less mysterious. The Iberian peninsula was part of the Muslim world for centuries. It would be odd *not* to have some Arab/Middle Eastern background coming from Spain. Given the family is mostly from Northern Spain, it's small though.)

I have a Spanish passport, have been back to the ancestral villages in Spain, seen the church where my grandmother was baptized, my grandfather told me stories about growing up as the child of Spanish colonists in rural Cuba. The native bit just clashes with all the family lore.

Do you know?

The Golden Shine on the artificial jewellery of modern times is a gift by Nagarjuna.

Now,u might be wondering,who is Nagarjuna?

Nagarjuna was the name of an ancient Indian scholar&scientist whose name is associated with the fields of Alchemy,Chemistry& Metallurgy.

He conducted a number of alchemic and Metallurgical experiments directed towards transforming base elements into Gold.
According to Eduard Sachau's Alberuni's India, Nagarjuna was termed as a Metallurgist who was born 100 yrs before Alberuni's time, who was born in 973 CE.

According to some records Nagarjuna was born in 9th century CE near Somnath,Gujarat and according to some Tibetan & Chinese sources he was born in Vidarbha,Maharashtra from where he later migrated to Deccan region.

Edward Schau quotes in his book,'They have a science similar to Alchemy and Nagarjuna is famous for this science which they call as 'Rasayana'.

Nagarjuna's book 'Rasaratnakara' is one of the earliest documented texts on Alchemy,Chemistry & Metallurgy in Sanskrit.Nagarjuna successfully discovered through his experiments the alchemy of transmutation of base metals into Gold.This was not real gold but a gold like substance.

1/ Recently, I learned about the concept of ‘struggle porn’. This refers to the fetish of sacrificing nearly everything (health, relationships, time) for your startup. I fear that this label is creating more harm than good.

2/ @nateliason wrote a fabulous article about this topic, which first introduced me to this concept. Everyone should read it:

3/ @alexisohanian also recently spoke about struggle porn, though referring to it as ‘hustle porn.’ (as the co-founder of @hustlefundvc, obviously I take issue with this pejorative definition of ‘hustle’, but that’s another topic)

4/ Struggling in itself isn’t necessarily bad. Let’s be real here--if you’re going to start a startup, you will struggle. Founders should expect to work harder generally than employees. You will be challenged in many ways and also be super rewarded in others. This is normal.

5/ However, if you are over-indexing on hard work without clear purpose and degrading your mental health/relationships in the process--then this is very bad and we obviously should not celebrate this behavior.