Compelling copy combined with good storytelling is an unfair advantage.
An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.
Here are 7 copywriting tips to help you write sticky stories 🧵
1. Use Familiar Words
Every audience has words familiar to their interests.
Injecting these words into your stories connects the familiarity gap.
And unfamiliar words create seclusion.
Gary Provost with a great example:
2. Inject Real Stories
Your story is your social proof.
The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.
Customers want to know you’ve walked a mile in their shoes.
3. Your Brand Isn’t The Hero
The customer is always the hero.
And their goal is the destination.
Your brand provides the map.
The visualization from start to destination is how you sell them.
4. Use Emotional Tones
Emotions are your best friend.
They’re what get people to take action.
And the best writers use emotional tones to transfer information through characters, plots, and conclusions.