'How To Get More Followers & Engagement Using Hashtags Without Being Spammy' 😱

A lot of you have been asking how I was able to grow so fast over the last month so I thought I'd share with you how to grow using Hashtags!

This is a long one so keep reading...

1/7

I spent the last few weeks thinking about how brands differentiate themselves

Thread 🧵

1/ Let's start with this line by Ted Morgan.

“Positioning is like finding a seat on a crowded bus”

Most brands sleepwalk onto the bus and sit on top of one another.

The smart brands look left, right, find an empty row, paint their logo on it and sing sweetly like the Sirens.

2/ Positioning is an easy thing to complicate so let's keep it simple.

*Your goal is to own a space in the customer’s mind. You do this by differentiating yourself.*

Differentiation is not a dark art. It's something you can learn. Here’s the different ways to achieve it:

3/ Through contrast

Point at the status quo and pit yourself against it. Contrast burns your brand into the customer's mind.

• Hey pit themselves against mainstream email
• Lemonde pit themselves against insurance stereotypes
• “I'm a Mac” pit themselves against the PC

4/ Through values

Think Patagonia and the environment, Ben and Jerry's and social justice, Black Rifle Coffee and gun rights.

Some will hate it. Others will rally behind you. And that's the point. Fence sitters don't buy.

1/13

Successful enterprises do not relish in the faults of competitors.

They relish in competition.

They relish in a market with multiple use cases.

Rising tides lift all ships.

I am ashamed of the ETH community today.

2/13

We fault the close mindedness of Bitcoin maxis, but then mock any project that takes a new approach and hits a snag?

If you want to mock rip off grifter scams like Tron, that’s one thing.

3/13

If you take pride in “dunking on” legitimate projects who have differently philosophies and approaches to our industry then you are now better than the foaming-at-the-mouth BTC maxis you denounce.

4/13

Worse still you forget the faults we had along this journey. The times ETH went down, the times we had forks.

We sit high and mighty on some judgmental ivory tower, when most of you have never worked on consensus problems or chains.

5/13

I do not own any SOL, but I recognize that there is room in this industry for a range of products with different use cases and different trade-offs.

This blind cultish commitment to one implementation is childish and short-sighted.

How To Promote Your Stuff On The Internet: A Thread

After all the recent online events/conventions, I realised that there are a lot of people who don't understand how to maximise their promotion potential, so here's a quick, basic thread on how to do that!! 1/13

1. POST YOUR LINKS EVERYWHERE. People are lazy and want to do things as easily as possible. Put your shop/website/patreon link in your Twitter bio, in your pinned tweet, in your IG bio, make links easy to find on your site, put your links everywhere, please oh my god. 2/13

If you're making a post talking about your shop, put a link to your shop in the tweet (or in the tweet below if you're worried about algorithms). Say "shop link below!". Make it as easy as possible to find your shop! The majority of people will not go looking for the link!! 3/13

2. POST YOUR EMAIL EVERYWHERE. Someone looking to hire you isn't always going to want to DM you, and if they can't easily find a way to contact you, they'll just skip you. Put it in your bio!! Put it in your pinned tweet!!! Put it in the header of your website!!! 4/13

3. Related: make a website. If you don't want to make a portfolio website, then make an Instagram or Tumblr where your work is clearly on display. People are lazy. People don't want to scroll through memes to find your work to see if they want to hire you or buy from you. 5/13

@jayhuffmandotco @alexgarcia_atx Was it Tiny Grocer??

I promised threads about recruiting for the next week. Here's the first one on referrals. In growth/marketing speak: referrals are your organic growth, inbound is your brand, and outbound/sourcing is your ad spend. You want to growth-hack your referrals. Here's how. 1/n

2/ Referrals (people on your team referring candidates into your recruiting pipeline) is great because it scales with your org size. They also convert higher since one of their friends is trying to convince them to join, plus they are generally not interviewing at many companies.

3/ The main disadvantage is that they tend to re-enforce your current team makeup. So if you have a diverse team, referrals will continue that diversity, but if you do not, you'll be entrenching your existing makeups which can have some real cons.

4/ A common tool for incentivizing referrals is the referral bonus (the coolest version of which is in equity IMO, although $ works well too), but I think you can do a lot more by leveraging process (referral parties) and culture (creating real pride about your referral culture).

5/ Referral parties are about making a game out of referrals by (virtually) locking 2+ teams in a room for 60 minutes and asking them them to go all out putting together a referral list. Here's how to do it.