One conversation is just that: another conversation.
Land a second, and now youāre being āevaluatedā.
Donāt try to jam through everything in the first convo.
Do just enough to pique their interest and land that second meeting.
10 sales tactics that work:
One conversation is just that: another conversation.
Land a second, and now youāre being āevaluatedā.
Donāt try to jam through everything in the first convo.
Do just enough to pique their interest and land that second meeting.
If youāre pitching a customer, use their product,
Read about the company and the person youāre talking to.
Ultimately, this proves that you will do the work to make their lives easier.
Itās so powerful yet so easily overlooked.
Who is required to make a decision like this?
What would you need to see from me to be able to buy?
How long will it take to make a decision?
These questions give you the roadmap on how to close the deal.
Sometimes itās habit to jump straight into a demo.
If someone wants to talk first, do that.
This could consume a whole first conversation.
Which gives you a great excuse for that second meeting: going thru the demo.
If youāre going X direction in a conversation and the customer wants to go Y direction, embrace it.
If youāre using a deck, donāt be afraid to jump around.
This is a good thing; it means the conversation is unfolding organically.
Keep it fluid.
āHey customer,
There are a number of reasons why timing matters, including ability to lock in best possible prices and integration resources.
Is there a reasonable timeframe in which we can mutually agree to come to a decision?ā
Pricing can be scary.
The best strategy Iāve found: complete transparency.
If the customer pushes back on pricing,
Explain why your company needs to price the way it does.
If someone wants something outside of the normal bounds,
Ie better pricing, new feature commitments, etc.
Ask for something in return!
Ie Ask the customer to pre-commit to serve as a reference or case study should things go well.
Persistence pays.
Especially in the early days, Iād often email a customer 5-10 times before receiving replies.
No customer would ever be marked as Lost.
Only āPaused, Try Again Laterā
More from Ryan Breslow šŗ
Over the last 7 years Iāve built 2 multi-billion dollar companies.
Itās been grueling. We donāt share these lessons enough.
So I decided to do that over the last month.
The feedback has been awesome - 25k new followers in 1 month.
Hereās a roundup of all of the threads š
Why Bolt is the first tech unicorn to shift to a 4 day work
Iāve built both a $4B company and a $1B company over the last 7 years.
Here are the 12 mindset rules that got me
We 10Xād our company in the last 10 months.
Here are the 10 tactics to making every day
Weāve closed more deals in the last 90 days than in all of Bolt history.
Here are 10 tips on how to negotiate your best
Itās been grueling. We donāt share these lessons enough.
So I decided to do that over the last month.
The feedback has been awesome - 25k new followers in 1 month.
Hereās a roundup of all of the threads š
Why Bolt is the first tech unicorn to shift to a 4 day work
The biggest lesson I\u2019ve learned in building a $4B company:
— Ryan Breslow \U0001f57a (@ryantakesoff) September 23, 2021
It\u2019s all about the people.
I\u2019m thrilled to announce today that Bolt is the first tech unicorn to officially shift to a 4 day work week.
Here\u2019s why we did it and how we came to the decision \U0001f447\U0001f447\U0001f447
Iāve built both a $4B company and a $1B company over the last 7 years.
Here are the 12 mindset rules that got me
Over the last 5 years, I built a $4B company.
— Ryan Breslow \U0001f57a (@ryantakesoff) September 20, 2021
Sounds awesome right?
Not until recently.
I made every mistake imaginable.
The toughest part was getting my head right.
Here are the 12 mindset rules that I\u2019ve developed.
We 10Xād our company in the last 10 months.
Here are the 10 tactics to making every day
At Bolt we grew from $400M to $4B in the last 10 months.
— Ryan Breslow \U0001f57a (@ryantakesoff) September 28, 2021
That's a 10x in 10 months.
This wasn\u2019t an accident, but it also wasn\u2019t a given.
The shift? We started making EVERY day count.
What exactly does that mean?
Let's break it down \U0001f447\U0001f447\U0001f447
Weāve closed more deals in the last 90 days than in all of Bolt history.
Here are 10 tips on how to negotiate your best
In the last 90 days, we\u2019ve closed more deals than ever before in Bolt\u2019s history.
— Ryan Breslow \U0001f57a (@ryantakesoff) September 25, 2021
These deals alone have added billions to our valuation
This wasn't an accident.
We completely changed how we negotiate deals.
Here are 10 tactics we use today to negotiate Bolt\u2019s best deals:
More from Marketing
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers š§µ
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldnāt be expressed subtly. Repeat it three times. Make it known.
Example: Appleās M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers š§µ
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldnāt be expressed subtly. Repeat it three times. Make it known.
Example: Appleās M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
